Fix the conversion tracking that is quietly misdirecting your ad spend
When tracking is wrong, Google and Meta learn from the wrong orders and your ad budget follows them there. I'm Aditya Singh: I audit your GA4, Tag Manager and server-side tracking against real orders, fix what's broken and monitor it, for a flat $700 a month. The free 30-minute audit comes with written findings in 48 hours.
- Flat $700/month
- Month to month
- Findings in 48 hours
Win back your lost revenue for $700 a month
The audit, the fixes, your ads, the testing and the monthly optimization, all done by me personally. No contract, no setup fee, and Shopify apps worth $1,000 on the house.
One flat fee. Cancel any month. You keep ownership of every ad account, pixel and dataset.
Get my free revenue-leak audit The audit call is free and the findings are yours to keep.- Revenue-leak audit
I find exactly where your ads, tracking and store lose money, and put a number on it.
- Fixes done for you
I make the changes myself: tracking, account structure, store and funnel. No to-do list handed back.
- Ads run for you
Campaigns built, launched and managed on the channels you spend on, with budget moved to what pays back.
- A/B testing that earns its keep
Ad creative, offers and landing pages tested against a baseline. Winners scale, losers get cut.
- Monitoring and weekly reports
Spend, tracking and conversion rate watched continuously, with a plain-English report every week.
- Monthly optimization
Every month the winners get more budget and the next round of tests is lined up.
Not included
- Ad spend: you pay Meta, Google and the other platforms directly, and the account stays in your name.
- Third-party tool subscriptions, such as Klaviyo or Triple Whale, which you pay for yourself.
- Full store rebuilds or migrations. If your store needs one, I will say so on the audit call.
Shopify apps worth $1,000, free while you are a client.Every Optimize Goal Shopify app is yours at no extra cost. On another platform? The plan above is the same, and the apps simply do not apply.
Trusted by 50+ D2C brand founders
What is conversion tracking, and what does a GA4 consultant fix?
Conversion tracking is the measurement layer that records every sale and lead once, correctly, in GA4 and in the ad platforms that bid on your behalf. I'm Aditya Singh, an independent GA4 consultant and Google Tag Manager consultant: I audit that layer against your real orders, fix what's broken, set up server-side tracking where it pays off and monitor it daily, all for a flat $700 per month. Ad spend is separate and paid by you to the platforms.
Broken tracking is the most expensive leak a brand can have, because it misdirects everything downstream. Nothing visibly fails: dashboards load, the numbers look plausible and campaigns report a return. Meanwhile Google and Meta learn from a distorted record of which clicks became customers, and they steer your whole budget with confidence towards the wrong campaigns.
Stacks tend to break in predictable ways. Purchase events fire twice, so revenue is overstated. Browser pixels lose conversions to tracking prevention and ad blockers, so a working channel looks weak and gets cut. Cross-domain journeys split sessions, so a referral takes credit the ad earned. Inconsistent UTMs slowly turn channel reports into fiction.
The fix begins with an audit that tests every event you fire and compares four records: what the browser sent, what GA4 stored, what each ad platform claims and what your store or CRM received. Where they disagree, decisions rest on the wrong number. Then I rebuild: a measurement plan, a documented container, GA4 set to that plan, server-side tagging, Conversions API, enhanced conversions and consent mode.
Tracking is one part of the same $700 plan, so once the data is right I put it to work: running your ads on corrected signal, A/B testing against numbers you can defend, and watching key events daily. Everything stays in your accounts. Shopify stores also get every Optimize Goal Shopify app free; those apply to Shopify stores only.
- Price
- $700 per month, flat; tracking is one part of the full plan
- Ad spend
- Paid by you directly to the ad platforms; separate from the $700
- Who does the work
- Aditya Singh personally, from the audit to the monitoring
- Contract
- Month to month; no setup fee; cancel any month
- Free Shopify apps worth $1,000
- Worth $1,000 in total. Included free for Shopify stores while you are a client; they apply to Shopify only
- Free audit
- 30-minute call, written findings within 48 hours, yours to keep
- Stack covered
- GA4, Google Tag Manager, server-side tagging, Meta CAPI, Google Ads, your CRM
- Ownership
- Everything lives in your accounts, with every tag, trigger and event documented
Does GA4 disagree with your real orders?
I'll compare what GA4, Meta and Google Ads report with the orders or leads you actually received, and show you where the gaps sit within 48 hours.
How the engagement runs
Free revenue-leak audit
A 30-minute call with me. Written findings in 48 hours, yours to keep even if we never work together.
Plug the biggest leaks
I fix tracking first, then account structure, then the funnel. Structural fixes usually land inside two weeks.
Run the ads, test everything
I run your campaigns and A/B test creative, offers and pages. Every test ends in a clear win or loss.
Optimize every month
A monthly review scales what pays back and cuts what does not. Cancel any month.
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
“With their knowledge and expertise in Google Analytics, the team at Optimize Goal not only identified all the gaps but provided actionable insights to fix them that literally spiked our performance.”
Who this is for, and what you get
Who this is for
- Brands making ad decisions on numbers nobody in the business fully trusts
- Stores where GA4, Meta and Shopify each report a different revenue figure for the same month
- Advertisers whose Meta or Google reporting never recovered after browser tracking restrictions tightened
- Marketers who inherited a Tag Manager container full of tags nobody can explain or safely remove
- B2B and SaaS businesses whose CRM cannot say which campaign produced a qualified opportunity
- Anyone about to raise ad spend who wants the measurement fixed first, not after
Not a fit if
- You use analytics only for directional traffic reports and make no budget decisions from them; clean browser-side GA4 may be all you need
- You want one more tag added to the container without anyone checking what is already firing
- You expect GA4, Meta and your store to report identical revenue; some difference is normal, and the audit separates it from what is broken
- You need tracking that works around visitors' consent choices rather than within them
What is included
- Tracking audit: every tag, trigger, event and conversion tested against real orders or leads
- A measurement plan mapped to how your business actually makes money
- GA4 configured to that plan: key events, audiences and traffic filters, not defaults
- Google Tag Manager container rebuilt clean, with a dataLayer specification
- Server-side tagging and Meta Conversions API with event deduplication
- Enhanced conversions for Google Ads
- Consent mode wired to your consent banner for US and UK privacy rules
- Cross-domain tracking and a UTM convention your marketers can follow
- Daily monitoring of key events, a weekly written report and a Looker Studio revenue dashboard
- Optimize Goal Shopify apps worth $1,000, free for Shopify stores, for as long as you are a client
- GA4
- Google Tag Manager
- Server-side tagging
- Meta Conversions API
- Google Ads
- Enhanced conversions
- Consent mode
- Looker Studio
- Shopify
- HubSpot
- Salesforce
Tracking fixed and watched monthly vs. a one-off freelancer install
Most people weighing this choose between a one-off install and ongoing cover. Agencies sell tracking inside retainers that commonly run $2,500 to $15,000 per month, so the useful comparison is the freelancer project.
| What to compare | Optimize Goal (Aditya Singh) | A one-off freelancer or developer install |
|---|---|---|
| Price | $700 per month, flat, covering the fixes and everything after them | A project quote, then separate fees for ongoing work or ad management |
| What gets verified | Every event compared with real orders or leads, not only tag-fire previews | Tags confirmed to fire in preview mode; reconciling against orders is often out of scope |
| After launch | Daily watch on key events and a weekly written report | A handover, then nobody looking until the numbers dip |
| When the site changes | A theme update or new app is checked rather than assumed safe | Each release can undo the work with no one assigned to notice |
| Ownership | GA4 property, container, tagging server and documentation all sit in your accounts | Varies; ask whether the container lives in the freelancer's account or yours |
| Lock-in | Month to month; cancel any month | No commitment, but no ongoing cover either |
| Beyond tracking | The same plan runs your ads and A/B tests on the corrected data | Tracking only; someone else has to act on the data |
What happens on your free conversion tracking audit call
What I cover
- What your GA4 property and Tag Manager container record today, and what they miss
- Where custom code, apps or checkout steps stop key events from firing
- How GA4, Google Ads and Meta compare with the orders or leads you received
- Whether server-side tracking, Conversions API or enhanced conversions pay off for you
What you leave with — whether or not you hire me
- The gaps in your GA4 and Tag Manager setup most likely to be skewing your numbers
- Which differences between GA4, Meta and your store are normal, and which are broken
- The order I'd fix things in, with the first fixes landing inside two weeks
- Enough detail to hand the fixes to your own developer if you'd rather
For brands making ad decisions on GA4 or platform numbers nobody fully trusts, including custom-built sites where standard tracking never quite fit.
Get my free tracking auditWhy does conversion tracking break, and what does it cost before anyone notices?
Tracking rarely fails loudly. A theme update drops a dataLayer push, an app installs its own pixel, a developer renames a button class that a trigger relied on, or a consent banner starts blocking tags before they fire. On Shopify, moving checkout tracking into Customer Events, where custom web pixels run in a sandbox, retired a whole generation of checkout scripts. The dashboards keep working, and the only sign is a dip that gets blamed on the market.
The cost compounds through bidding. Smart bidding and Advantage+ campaigns learn from the conversions they receive, so an event that fires twice teaches Google a campaign is worth double, and a purchase that never arrives teaches Meta a working audience has stopped working. That is why I start with an audit, not an implementation: sometimes the tracking is broadly fine and the real issue is attribution expectations, a cheaper answer than a rebuild nobody needed.
What should a GA4 setup include beyond the default install?
Installing GA4 takes minutes and fixes nothing by itself. The value is in what follows: purchases with value, currency, items and transaction IDs, leads tagged with the form and offer behind them, and funnel steps between arrival and checkout, all marked as key events so Google Ads can import them.
The quiet settings do the most damage when wrong. Internal traffic gets filtered, payment-provider referrals get excluded so your checkout doesn't look like your best channel, cross-domain measurement covers journeys that span domains, and data retention is lifted from the short default. A developer can install the tag; a GA4 consultant adds the measurement plan, naming and QA around it. App events reach the same property through Firebase.
How should a Google Tag Manager container be organized?
Tag Manager makes adding a tag easy and gives no reason to remove one, so most containers end up holding tags nobody recognizes, triggers on pages that no longer exist, a leftover Microsoft UET or Clarity tag and a duplicate analytics tag. Rebuilding means tracing every tag to what it does, renaming the survivors to a convention, consolidating triggers and variables, and writing a dataLayer specification so developers know what to push and when.
The result is a container an outsider can read, with every tag, trigger and variable documented. That document makes the setup yours and turns a later change into a quick job.
Is server-side tracking worth it, and how does consent fit in?
Server-side tracking sends conversion events from a server you control, so the event exists even when the visitor's browser blocks the pixel. The platforms see more of the sales that really happened, bidding learns from something close to your true order list, and event IDs make sure one purchase counts once. The same server can feed Meta's Conversions API, TikTok's Events API and the LinkedIn, Pinterest and Snap equivalents, running on Google Cloud or a managed host such as Stape.
It does not remove the need for consent. Consent mode lets tags adapt to what a visitor agreed to, so declining cookies degrades measurement instead of deleting it, and the banner, usually from OneTrust or Cookiebot, only works if its choices reach consent mode and Tag Manager. I configure for US state rules such as CCPA and for GDPR on UK and EU traffic, hashing customer data before it is sent to any platform.
Questions brands ask me
What does the $700 a month cover?
One flat price for the tracking audit, the fixes, GA4 and Tag Manager rebuilt properly, server-side tracking where it pays off, daily monitoring and a weekly report, plus running your ads and A/B tests on the corrected data. Shopify stores get every Optimize Goal Shopify app free as well.
Is ad spend included in the $700?
No. What you spend on Google, Meta or any other platform is paid by you to them, outside my fee. Third-party tool subscriptions, such as a consent platform or a managed tagging server, are paid by you too. I don't take a percentage of spend.
Are you a Google Tag Manager agency or an independent GA4 consultant?
An independent consultant, not an agency. Optimize Goal is the growth practice of Aditya Singh, one specialist who reads your code and your reports, fixes the tracking and then monitors it. Capacity is the cost of working alone, so I take on 2–3 new brands a month.
Who does the work?
Aditya Singh, personally. The person on the free call is the person in your GA4 property and Tag Manager container, and the person who reads the weekly report. Nothing is subcontracted.
Is there a contract?
No contract and no setup fee. It runs month to month and you can cancel any month. Your GA4 property, container, tagging server, ad accounts and documentation are yours throughout, so leaving never means handing anything back.
How fast will tracking be fixed?
Written findings arrive within 48 hours of the audit call. The core fixes, such as duplicate events, missing purchases and broken checkout events, usually land inside the first two weeks, with server-side setups and CRM integrations taking longest. I promise you'll know which differences are normal, not perfectly matched numbers.
Do Shopify stores get the free Optimize Goal Shopify apps?
Yes, every one of them, for as long as you're a client. They apply to Shopify stores only, so a B2B site or a custom-built store doesn't use them, and the tracking work is the same either way. Together they are worth $1,000.
What happens on the free audit call?
It lasts 30 minutes. Bring your site URL and a list of the platforms you use; view access to GA4 helps but isn't required. I walk through where your numbers disagree and which conversions your budget depends on, and written findings follow within 48 hours, yours to keep whether or not you hire me.
When shouldn't I hire you?
If you want one more tag added without anyone checking what already fires, expect every platform to report identical revenue, or want tracking that works around consent choices. A full site rebuild or migration is bigger than the monthly plan. If your tracking is fine, the audit says so.
Why do GA4, Meta and Shopify all show different revenue?
They measure different things. Meta credits a conversion to the ad it believes influenced it within its attribution window, GA4 applies its own model and session rules, and Shopify counts orders actually placed. Some gap is normal; a bigger one points to duplicate events, missing purchases or a broken checkout event.
Can you set up tracking on a Shopify store?
Yes, and it's the stack I see most. That means item-level ecommerce data in GA4, checkout and post-purchase events, Meta Conversions API tied to real orders, and the platform's quirks: apps that add conflicting pixels and theme updates that remove a dataLayer push.
Can you connect tracking to my CRM for B2B?
Yes. For B2B and SaaS the real conversion happens weeks after the click, inside the CRM. I pass a click identifier through the form into HubSpot or Salesforce and import offline conversions back to the ad platforms when a lead qualifies, so bidding chases opportunities, not form fills.
My site is custom-built and Google Analytics never tracked it properly. Can you fix that?
Yes. Custom builds break standard tracking in predictable ways: pages that change content without a reload, forms and checkouts that fire no standard event, and buttons whose classes change each release. The cure is a dataLayer specification your developers push to deliberately, with Tag Manager listening for named events.
Related services and guides
Book your free conversion tracking audit call
Thirty minutes with me, not a salesperson. You leave with the first three things I would fix — and you decide what happens next.