Google Analytics 4 (GA4) has taken the digital analytics world by storm. With its enhanced features and improved interface, GA4 allows you to go beyond the basics of tracking visitor behavior on your website. One valuable insight that GA4 can
To overcome this problem we have to exclude the IP address so that Google Analytics 4 don’t track the audience from these IP address. Read More: How to Exclude Referrals in Google Analytics 4 Steps to Filter out Internal Traffic
Google Analytics automatically reflects where the traffic is coming from and displays the domain names of these sites as the referral-traffic in your report. This makes it easy for you to understand from where you are getting the major traffic.
What are Postbacks in Google Analytics? Postbacks allow Google Analytics to ping ad network when it detects an app install (“first launch”) or in-app purchase (“Transaction”) using a third party network. These are the ad networks available in Google Analytics:
Recently, Google has updated the search terms report for Google Ads. Starting September 2020 the report will be having only a significant number of users searched “Search Terms” in google ads report. Google want to improve standards of privacy and