Have you ever thought why annotations are important in Google Analytics?
This is a small feature in Google Analytics but it is an important feature, as it helps you to identify the impact on the business.
Whether it is from Marketing or from the real world. All the changes will impact business and to track that we make annotations in Google Analytics.
For example: In the past, you have made a change in Google Ads and that is giving a huge profit to a business. After a year you want to see what changes you have made on that day or you want to know why there is a drastic change.
Google Analytics Annotations will try to give the answer of “why” and it will be easy for you to track the old changes you have made.
How to Create Annotations in Google Analytics
There are two ways to create annotations in Google Analytics:
- Creating annotations through Reporting
- Creating annotations from the View Setting
Creating annotations through Reporting
- Open Report in Google Analytics
- Below the Reporting Graph, there is small tab.
- Create a New Annotation.
- Select your date ( you can select a date on which you have made changes)
- Enter the annotation text.
- Select shared or private visibility.
- Press the Save Button
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Creating annotations from the View Setting
Go to Admin > View > Personal Tools & Assets > Annotations
NOTE: I have made multiple views, select the view in which you want to make annotations.
Then Click on the “New Annotations” and enter the text you want to enter.
When you see the Overview report you will see the annotation in the graph. This annotation will help you to identify the changes or impacts of the real-world made on the business.