How to Exclude Referrals in Google Analytics 4

Google Analytics automatically reflects where the traffic is coming from and displays the domain names of these sites as the referral-traffic in your report. This makes it easy for you to understand from where you are getting the major traffic.

Read More: Cross-domain Tracking in Google Analytics 4

Here are the Steps to Exclude Referrals in Google Analytics 4

1. Sign in to your Analytics account.
2. Click Admin.
3. In the Property column, click Data Streams > Web.

4. Click the data stream for your website, then under Additional Settings, click More Tagging settings.

5. Click List unwanted referrals.
6. Choose a match type and enter the domain you want to exclude.

7. Click Save button.

Tada! You are done. Now you won’t be seeing the domain name entered in your report.