How To Exclude Referrals In Google Analytics 4 - Optimize Goal

How to Exclude Referrals in Google Analytics 4

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How to Exclude Referrals in Google Analytics 4
Exclude Referrals in Google Analytics 4

Google Analytics automatically reflects where the traffic is coming from and displays the domain names of these sites as the referral-traffic in your report. This makes it easy for you to understand from where you are getting the major traffic.

Read More: Cross-domain Tracking in Google Analytics 4

Here are the Steps to Exclude Referrals in Google Analytics 4

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. In the Property column, click Data Streams > Web.
Exclude Referrals in Google Analytics 4 Image 1
How to Exclude Referrals in Google Analytics 4 5
  1. Click the data stream for your website, then under Additional Settings, click More Tagging settings.
Exclude Referrals in Google Analytics 4 More Tagging Setting
How to Exclude Referrals in Google Analytics 4 6
  1. Click List unwanted referrals.
  2. Choose a match type and enter the domain you want to exclude.
Exclude Referrals in Google Analytics 4 Enter Domain Save
How to Exclude Referrals in Google Analytics 4 7
  1. Click Save button.

Tada! You are done. Now you won’t be seeing the domain name entered in your report.

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