Google Analytics 4 (GA4) has taken the digital analytics world by storm. With its enhanced features and improved interface, GA4 allows you to go beyond the basics of tracking visitor behavior on your website. One valuable insight that GA4 can provide is the ability to view full page URLs.
In this article, we’ll guide you through the steps to view full page URLs in GA4 and explore how this information can help you optimize your website for better user experience and increased conversions. Let’s dive in!
Understanding Full Page URLs
Before we delve into the process of viewing full page URLs in GA4, let’s first understand what a full page URL is and why it’s important.
What is a Full Page URL?
A full page URL is the complete web address of a specific page on your website. It includes the protocol (HTTP or HTTPS), domain name, and any additional path or query parameters. For example, the full page URL of a blog post might look like this:
Importance of Full Page URLs
Full page URLs provide more detailed information about the pages your visitors interact with. By analyzing full page URLs, you can uncover patterns and trends in user behavior, identify popular content, and discover potential areas for improvement on your website.
Why View Full Page URLs in GA4?
GA4 offers a wealth of information to help you make data-driven decisions to optimize your website. Here are some reasons why you should view full page URLs in GA4:
- Identify High-Performing Content: By viewing full page URLs, you can see which specific pages are driving the most traffic, engagement, and conversions.
- Evaluate Conversion Paths: Analyzing full page URLs can help you better understand the paths users take before completing a desired action, such as making a purchase or signing up for a newsletter.
- Detect Duplicate Content: Full page URLs can reveal instances of duplicate content, which can negatively impact your website’s search engine rankings.
- Improve Site Navigation: Analyzing full page URLs can help you identify any gaps or bottlenecks in your website’s navigation, allowing you to make improvements to enhance user experience.
Step-by-Step Guide to Viewing Full Page URLs in GA4
Follow these steps to view full page URLs in GA4:
Step-1: Log in to your Google Analytics account and select the GA4 property you want to analyze.
Step-2: Navigate to the “Explore” section in the left-hand menu.
Step-3: Click on “Create a new exploration” to access the report.
Step-4: Under the “Dimension” dropdown, select “Page Location”
Step-5: For the Metrics Search for “Session Metrics” and Import the metrics you want to see in the report. Then Double Click on the Metrics to Add these Metrics in Values.
The report will now display full page URLs, including any additional path or query parameters.
Utilizing Full Page URLs to Optimize Your Website
Once you’ve successfully viewed full page URLs in GA4, use these insights to optimize your website:
- Create more content similar to your high-performing pages to attract additional traffic and engagement.
- Adjust your site navigation to streamline the conversion paths, making it easier for users to complete desired actions.
- Address duplicate content issues to improve your search engine rankings.
- Monitor the performance of your pages over time to identify trends and areas of improvement.
Can I view full page URLs in GA4 for specific date ranges?
Yes, you can adjust the date range in the top right corner of the GA4 interface to view full page URLs for a specific period.
Can I export full page URLs data from GA4?
Yes, you can export the full page URLs report as a CSV, TSV, or Excel file by clicking the “Export” button in the top right corner of the report.
How can I segment full page URLs data by device type, traffic source, or other dimensions?
In GA4, you can add secondary dimensions to the full page URLs report to segment data by various criteria, such as device type, traffic source, or user location.
By following the steps and strategies outlined in this article, you’ll be well-equipped to view full page URLs in GA4 and use this valuable information to optimize your website for improved user experience and increased conversions. Happy analyzing!