Setting Up Tracking for Google Analytics App + Web Property via GTM

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In this post, I am going to show how to set up tracking for Google Analytics App and Web Property via GTM (Google Tag Manager).

Setting Up Tracking for Google Analytics App + Web Property via GTM
Setting Up Tracking for Google Analytics App + Web Property via GTM 14

Benefits of Using the App + Web Property

  1. Funnels
  2. Path Analysis
  3. Enhanced Measurement
  4. Exploration

Follow the Step to Setting Up Tracking for Google Analytics App + Web

Step 1: Open Google Analytics and navigate to the admin section. Then click on the Create Property.

Create a new property in GA
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Step 2: Then select the data streams you want to connect, let’s select the web

select the data streams in app web property
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Step 3: You have the fill the information in the Data Streams like URL and Stream name.

fill the data streams details in ga
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Step 4: You will see all the details on the screen and copy the measurement ID.

web streams details
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Step 5: Log in to the Google Tag Manager (GTM) and then navigate to the container where you want to implement Web and App Property.

Step 6: Click on the Variable Tab

select the variables tab
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Step 7: Scroll Down, and you will see User-Defined variables, Click on the New tab.

click on the new button for user define variable
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Step 8: Name your new variable with some name and click on the variable configuration.

Step 9: Select the Constant variable type.

select the constant variable
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Step 10: Enter the Measurement ID in the Value field and click on the Save Button.

fill the value with measurement id
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Step 11: Click on the Tags tab and then click on new Tags, choose the Google Analytics: App + Web Configuration.

click on the tab button gtm
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choose the tag type in GTM
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Step 12: In the Measurement ID – Select the User Defined variable you have made.

Keep this value tick – Send a page view event when this configuration loads

Set the Measurement ID in field
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Step 13: Click on the trigger and Select All Pages to trigger and save the Tag.

Step 14: Open the Preview Mode in Google Tag Manager and look for the “Google Analytics – App + Web” under the Tag Fired.

check the GTM preview mode to check tag is firing
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Step 15: You can leave the preview mode now and you can click on the SUBMIT button to push the code to the live version.

Tada! You have successfully implemented the Google Analytics Apps and Web Property via GTM (Google Tag Manager)

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