What is Internal Traffic in GA 4?
The traffic generated by your team or employee you your website is referred as Internal Traffic. These people need to be excluded from the Google Analytics 4, as these are not your targeted audience.
To overcome this problem we have to exclude the IP address so that Google Analytics 4 don’t track the audience from these IP address. Read More: How to Exclude Referrals in Google Analytics 4
Steps to Filter out Internal Traffic in GA 4
- Go To Google Analytics.
- Go to the Admin, then select the appropriate property in GA4 (Google Analytics 4).
- Then click Data Streams, and then click on the “Web Data Stream”.
- Under Additional Settings > More Tagging Settings.
- Click Define internal traffic, then click on Create button
- Enter a name for the rule and
(internalis the default value)
- Under IP address select the Match type.
- Enter an IP address that identifies traffic from your location.
And you are done, now you won’t be tracking the internal traffic in google analytics 4.