How To Setup Postbacks in Google Analytics 4

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What are Postbacks in Google Analytics?

Postbacks allow Google Analytics to ping ad network when it detects an app install (“first launch”) or in-app purchase (“Transaction”) using a third party network.

These are the ad networks available in Google Analytics:

  • Aarki (https://www.aarki.com/)
  • AdColony (https://www.adcolony.com/)
  • InMobi (https://www.inmobi.com/)
  • Jampp (https://jampp.com/)
  • Leadbolt (https://www.leadbolt.com/)
  • MdotM
  • Millennial Media (https://www.onebyaol.com/)
  • Millennial Media DSP
  • Tapjoy (https://www.tapjoy.com/)

If you are using Google Analytics 4 then there is 62 Advertising Networks from which you can select.

Benefits of Postbacks

  • It helps ad networks to optimize their ad campaigns
  • It can result in better quality ads to the audience.
  • It Delivers more effective Cost Per Action (CPAs).
  • You can optimize ad spend respectively.

Before you enable or start using Postbacks, confirm that iOS install tracking or Android tracking are configured for your app. 

Steps to Setup Postbacks in Google Analytics 4

Step-1: Go to Google Analytics 4 dashboard

Step-2: In the left pane, select Events > Conversions.

Postbacks in your Google Analytics 4 Image 1
Google Analytics 4 in Dashboard Select Conversions

Step-3: Click Network Settings and then click on the New network

Postbacks in your Google Analytics 4 Image 2
Select new network to add Postbacks

Step-4: Select the ad network then select the app.

Postbacks in your Google Analytics 4 Image 3
Select an app and configure postback settings

Step-5: Enable the Configure postback, Select the conversions you want to send, and select Only conversions attributed to this network or All conversions.

Step-6: Click Save.

Postbacks in your Google Analytics 4 Image 4
You have completed Postbacks setup in Google Analytics 4

Steps to setup Postbacks in Google Analytics

Step-1: Go to Google Analytics and then go to Admin and select your property then click on Postbacks.

Postbacks in your Google Analytics Image 1
Go Admin > Property > Select Postbacks

Step-2: Click + ADD NEW.

Postbacks in your Google Analytics Image 2
Select Add New Button

Step-3: Select an Ad Network from the drop-down menu.

Postbacks in your Google Analytics Image 3
You have to select the most appropriate ad network which you are using

Step-4: Select a view and select a conversion type you want to send to the ad network.

Postbacks in your Google Analytics Image 4
Select the View which you want to use for conversion
Postbacks in your Google Analytics Image 5
Select the conversion type for postbacks

Step-5: In Add Network Parameters you have to enter Property ID (app or account ID) Google Analytics will ask you for the relevant parameter for that network which you will select.

Postbacks in your Google Analytics Image 6
Property ID is required by few network

Step-6: Click Done. You are done.

Postbacks in your Google Analytics Image 7
You have setup Postbacks in Google Analytics

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