Facebook Ad Dimensions and Character Limits

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Making an Ad is really a tough job when it comes to placing the right image at the right location with the right dimension and character limit.

Facebook has already provided the sources for Facebook Ad Dimensions and Character Limits.

You can try one image that can fit on all the placement, but that is not going to give you results that you were expecting, maybe that will not attract the new audience.

Use this guide for Facebook Ad Dimensions and Character Limits

Facebook Feed

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

CAROUSEL

  • File Type: JPG or PNG
  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 20 characters

Right Column

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1.91:1
  • Resolution: At least 1080 x 1080 pixels
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • File Type: JPG or PNG
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Headline: 40 characters

Also Read: How to Target Specific Mobile Devices on Facebook and Instagram

Facebook Instant Articles

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Headline: 25 characters
  • Description: 30 characters

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Headline: 25 characters
  • Description: 30 characters

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters

Facebook In-Stream Videos

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 16:9
  • Resolution: At least 1080 x 1080 pixels 
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds

Facebook Video Feed

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 16:9
  • Resolution: At least 1080 x 1080 pixels 
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes

Also Read: How to Create a Messenger Greeting for Your Facebook Page

Marketplace

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Headline: 25 characters
  • Description: 30 characters

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels 
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters

Facebook Stories

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: At least 1080px x 1920px

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels 
  • File Size: Up to 4GB
  • Video Length: Up to 15 seconds
  • Primary Text: 125 characters
  • Headline: 40 characters 

CAROUSEL

  • Minimum/Maximum Number of Cards: 3
  • File Type: JPG or PNG
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels 
  • Image Size Limit: 30MB
  • Primary Text: 125 characters

Also Read: Facebook Ads Automatic Translation Feature

Facebook Search Results

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1.91:1
  • Recommended Resolution: At least 1200 x 1200px
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 1:1
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • File Type: JPG or PNG
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1200 x 1200px
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 20 characters

Instagram Feed

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels 
  • Primary Text: Up to 2 lines will display

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds
  • Primary Text: Up to 2 lines will display

CAROUSEL

  • Maximum Number of Cards: 10
  • File Type: JPG or PNG
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels 
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 120 seconds per card
  • Primary Text: Up to 2 lines will display
  • Headline: 1 row will display

Instagram Stories

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: At least 1080px x 1920px

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • File Type: JPG or PNG
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels 

Instagram Explore

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels 
  • Primary Text: 125 characters
  • Maximum File Size: 30MB

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels 
  • File Size: Up to 4GB
  • Video Captions: Optional, but recommended
  • Primary Text: 125 characters 
  • Video Duration: 1 second to 2 minutes

Also Read:Bulk Actions In Google Tag Manager

Audience Network Native, Banner, and Interstitial

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: Highest possible
  • Primary Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels 
  • File Size: Up to 4GB
  • Video Length: Up to 120 seconds
  • Primary Text: 125 characters
  • Headline: 40 characters 
  • Description: 30 characters

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • File Type: JPG or PNG
  • Video File Type: Most supported
  • Recommended Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels 
  • Video Size Limit: 4GB
  • Image Size Limit: 30MB
  • Video Length: Up to 240 minutes
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters

Messenger Inbox

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 1:1
  • Minimum Resolution: At least 1080 x 1080
  • Headline: 40 characters
  • Primary Text: 125 characters

CAROUSEL

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: .png or .jpg
  • Recommended Ratio: 1:1
  • Minimum Resolution: At least 1080 x 1080
  • Image Size Limit: 30MB
  • Primary Text: 125 characters
  • Headline: 40 characters

Messenger Stories

IMAGES

  • File Type: JPG or PNG
  • Recommended Image Ratio: 9:16
  • Recommended Resolution: At least 1080px x 1920px

VIDEOS

  • File Type: Most supported
  • Recommended Video Ratio: 9:16
  • Recommended Resolution: Highest possible
  • File Size: Up to 4GB
  • Video Duration: 1 second to 241 minutes

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