Making an Ad is really a tough job when it comes to placing the right image at the right location with the right dimension and character limit.
Facebook has already provided the sources for Facebook Ad Dimensions and Character Limits.
You can try one image that can fit on all the placement, but that is not going to give you results that you were expecting, maybe that will not attract the new audience.
Use this guide for Facebook Ad Dimensions and Character Limits
Facebook Feed
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 4:5
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
CAROUSEL
- File Type: JPG or PNG
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- Video File Type: Most supported
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 20 characters
Right Column
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1.91:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- File Type: JPG or PNG
- Video File Type: Most supported
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 240 minutes
- Headline: 40 characters
Also Read: How to Target Specific Mobile Devices on Facebook and Instagram
Facebook Instant Articles
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Headline: 25 characters
- Description: 30 characters
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 4:5
- File Size: Up to 4GB
- Video Length: Up to 240 minutes
- Headline: 25 characters
- Description: 30 characters
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
Facebook In-Stream Videos
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 16:9
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Length: Up to 120 seconds
Facebook Video Feed
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 16:9
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Length: Up to 240 minutes
Also Read: How to Create a Messenger Greeting for Your Facebook Page
Marketplace
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Headline: 25 characters
- Description: 30 characters
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 4:5
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Length: Up to 240 minutes
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- Image File Type: .png or .jpg
- Video File Type: Most supported
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
Facebook Stories
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 9:16
- Recommended Resolution: At least 1080px x 1920px
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Length: Up to 15 seconds
- Primary Text: 125 characters
- Headline: 40 characters
CAROUSEL
- Minimum/Maximum Number of Cards: 3
- File Type: JPG or PNG
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Image Size Limit: 30MB
- Primary Text: 125 characters
Also Read: Facebook Ads Automatic Translation Feature
Facebook Search Results
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1.91:1
- Recommended Resolution: At least 1200 x 1200px
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 1:1
- Recommended Resolution: Highest possible
- File Size: Up to 4GB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- File Type: JPG or PNG
- Video File Type: Most supported
- Recommended Ratio: 1:1
- Recommended Resolution: At least 1200 x 1200px
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 20 characters
Instagram Feed
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: Up to 2 lines will display
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 4:5
- Recommended Resolution: Highest possible
- File Size: Up to 4GB
- Video Length: Up to 120 seconds
- Primary Text: Up to 2 lines will display
CAROUSEL
- Maximum Number of Cards: 10
- File Type: JPG or PNG
- Video File Type: Most supported
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 120 seconds per card
- Primary Text: Up to 2 lines will display
- Headline: 1 row will display
Instagram Stories
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 9:16
- Recommended Resolution: At least 1080px x 1920px
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 9:16
- Recommended Resolution: Highest possible
- File Size: Up to 4GB
- Video Length: Up to 120 seconds
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- File Type: JPG or PNG
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Instagram Explore
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Maximum File Size: 30MB
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 4:5
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Captions: Optional, but recommended
- Primary Text: 125 characters
- Video Duration: 1 second to 2 minutes
Also Read:Bulk Actions In Google Tag Manager
Audience Network Native, Banner, and Interstitial
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 9:16
- Recommended Resolution: Highest possible
- Primary Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- File Size: Up to 4GB
- Video Length: Up to 120 seconds
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- File Type: JPG or PNG
- Video File Type: Most supported
- Recommended Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Video Size Limit: 4GB
- Image Size Limit: 30MB
- Video Length: Up to 240 minutes
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
Messenger Inbox
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 1:1
- Minimum Resolution: At least 1080 x 1080
- Headline: 40 characters
- Primary Text: 125 characters
CAROUSEL
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- Image File Type: .png or .jpg
- Recommended Ratio: 1:1
- Minimum Resolution: At least 1080 x 1080
- Image Size Limit: 30MB
- Primary Text: 125 characters
- Headline: 40 characters
Messenger Stories
IMAGES
- File Type: JPG or PNG
- Recommended Image Ratio: 9:16
- Recommended Resolution: At least 1080px x 1920px
VIDEOS
- File Type: Most supported
- Recommended Video Ratio: 9:16
- Recommended Resolution: Highest possible
- File Size: Up to 4GB
- Video Duration: 1 second to 241 minutes
