An ecommerce marketing agency that manages to profit, not platform ROAS

An ecommerce marketing agency typically costs $3,000 to $15,000 per month, or 10 to 20% of ad spend, depending on how many channels are live and whether creative, email and CRO are in scope. That fee sits separate from your ad budget. Ours is a fixed monthly amount scoped in writing before anything starts, billed month to month with a 30-day exit, so the price does not move simply because your ad budget did.

Agencies that optimize for MER rather than ROAS are the ones reporting a single blended number instead of adding up platform-reported conversions. Optimize Goal manages every account to blended ROAS (MER), contribution margin and a CAC ceiling built from your real COGS, shipping and fees. Platform ROAS double-counts, because Meta and Google both claim credit for the same order. If an agency cannot show MER on a weekly report, it is not managing to it.

For most DTC brands under roughly $10M in revenue, an agency wins on cost and ramp speed. A four-person in-house team costs $300k+ a year before tools, and one hire ends up stretched across paid, creative, email and analytics with months of ramp. An agency gives you a senior buyer, an in-house creative team and verified tracking for less than a single senior salary. Above that scale, in-house strategy with agency execution usually works best.

The ecommerce marketing services we run are full-funnel: paid social on Meta (Facebook and Instagram), Google Search, Shopping and Performance Max, TikTok, performance creative produced in house, Klaviyo email and SMS, CRO and AOV work, plus server-side tracking and blended reporting. Budget is weighted toward whichever channel pays back on a blended basis. We do not run channels as separate engagements with separate scoreboards, because that is how blended profit gets lost.

Ecommerce marketing is judged at the order rather than the lead. A B2B or services campaign ends at a form fill and hands off to sales; a store's campaign ends at checkout, so every figure can be measured in revenue, margin and repeat purchases. That changes the work: product feeds and Shopping campaigns, creative tested against purchase data, on-site conversion and AOV, and email flows that bring customers back. It also changes the risk, because platform ROAS can look healthy while contribution margin shrinks. An agency that never asks for your COGS is not managing to that risk.

Our ecommerce marketing packages come in three shapes. Single-channel management covers one core channel, Meta or Google, end to end with creative and MER reporting. Full-funnel management runs paid social, Google and TikTok together against one blended MER goal. A growth partnership adds Klaviyo email and SMS, CRO and creative for brands scaling fast. Each is a fixed monthly fee agreed up front, and if none fits we scope a custom one rather than stretch a package.

Most clients working with us spend at least $15k a month across paid channels, typically at $50k to $1M+ a month in store revenue, and we manage accounts from $10k to $500k a month in spend. Below that range, the free audit will tell you honestly whether paid media is the right next step. We will not push you to scale before the unit economics support it, because unprofitable volume helps neither of us.

Not as a rule. We are a D2C ecommerce marketing agency, and the creative, tracking and margin models here are built for stores selling straight to consumers. Wholesale portals, quote-driven catalogs and trade accounts are judged on pipeline and sales-team follow-up rather than blended MER, so a B2B ecommerce marketing agency, or our B2B performance marketing service, is the better fit. Brands that sell both ways are a different case: if the consumer side carries the growth target, the audit call will show whether we can help.

It can, and niche products have some advantages: a smaller audience that is easier to reach precisely, objections specific enough to answer directly in creative, and search terms that are less contested. What decides it is margin per order, repeat-purchase potential, and whether demand already exists on Google or has to be created on Meta and TikTok. The free audit checks those three against your numbers. If the audience is too small to scale into at a profitable CAC, we will tell you before you commit to a retainer.

You get audit findings within 48 hours. Expect an account restructure and the first creative testing sprints inside the first 30 days, profitable winners emerging between days 30 and 60, and a clear scale plan by day 90. Tracking and structural fixes usually show up in the numbers within about two weeks. We never guarantee a specific ROAS or revenue figure, and any agency promising “4x ROAS” before seeing your margins is a red flag.

We make it. Creative is 70 to 80% of ecommerce ad performance, so an agency asking you to supply everything is handing the biggest lever back to you. Our in-house team produces statics, UGC and video and tests new angles weekly, so winners never run dry and CPAs do not creep while a testing queue sits idle. You own every asset produced, and it stays yours if the engagement ends.

No. We work month to month with a 30-day exit and no lock-in, and you keep full ownership of your ad accounts, creative and customer data. We only take on 2 to 3 new partners a month, which is what keeps a senior ecommerce buyer on every account rather than a rotating junior. We would rather keep the work by performing than by holding you to a twelve-month term you regret in month four.

Yes. E-commerce email marketing sits inside the same team rather than a separate retainer. We build Klaviyo flows and campaigns — welcome, browse and cart abandonment, post-purchase, winback — plus SMS, so first orders turn into repeat revenue. Retention is what raises LTV, and LTV is the lever that lets you spend more to acquire a customer than a competitor can and still stay profitable on the first order.

Attribution starts with the plumbing: server-side tracking, Meta CAPI and GA4 verified end to end, so events survive iOS changes and ad blockers. Reporting then runs blended, in Triple Whale or Northbeam, rather than summing platform-reported conversions that double-count the same order. We are direct about incrementality. The goal is a revenue number you can reconcile against Shopify, not one that flatters the ad accounts at the end of the month.

An ecommerce optimisation agency works on conversion and margin rather than media volume: product pages, cart and checkout, offers, AOV levers and retention. We do that work, but inside the same engagement as paid media, because separating them is how brands end up with an agency blaming the site and a developer blaming the ads. Experiments are scored in revenue per visitor against a fixed baseline, and winners are rolled into the theme permanently.

Yes. We work with DTC ecommerce and Shopify brands across the US, UK and other English-speaking markets. The playbook itself does not change by geography — blended MER, contribution margin and a CAC ceiling built from your real margins — but CPMs, shipping costs and return rates do. So the targets we set are built from your market's actual numbers rather than a benchmark borrowed from somewhere else.

Usually not. Searching for an ecommerce marketing agency near me makes sense when you need a product shoot, but the marketing itself happens inside your ad accounts, Shopify admin, Klaviyo and a shared dashboard, so proximity matters far less than who is in the account every day. We work with DTC brands across the US, UK and other English-speaking markets. If you are shortlisting an ecommerce marketing agency in the USA, judge the weekly report, the contract terms and the audit findings rather than the zip code on the invoice.

A good ecommerce marketing partner names the metric it will be accountable to before it quotes you, tells you who is in the account daily, caps how many clients it onboards a month, and lets you leave. Ask to see a weekly report template. Ask whether creative is produced in house. Whether you hire an agency or an ecommerce marketing consultant, treat guaranteed ROAS numbers, agency-owned ad accounts and long lock-ins as reasons to keep looking.

Yes, it is free, and no retainer is attached to it. The call takes 30 minutes. Beforehand, share view access to your ad accounts and a rough cost per order covering COGS, shipping and fees, because the audit is built on unit economics rather than platform ROAS. We review ad accounts, store, tracking and margins, then send findings with the size of the opportunity, usually within 48 hours. If paid media is not the right next step for your store yet, the findings will say so plainly.

Yes. We focus exclusively on DTC ecommerce and Shopify brands, so our creative, tracking, margin models, and playbooks are built for online stores, not generic lead gen.

You’ll get audit findings in 48 hours. Expect a restructure and creative testing in the first 30 days, profitable winners by days 30 to 60, and a clear scale plan by day 90. We never guarantee a specific ROAS or revenue number, any agency that promises “4x ROAS” or “$1M in 90 days” is a red flag.

We optimize to blended ROAS (MER), contribution margin, and CAC, built on your real COGS, shipping, and fees, using server-side tracking and tools like Triple Whale. Platform-reported ROAS overstates results, so we manage to numbers you can actually bank.

Yes, and it’s essential, creative is 70 to 80% of ecommerce ad performance. Our in-house team produces statics, UGC, and video and tests new angles weekly. An agency that asks you to supply all creative is a red flag.

We run Meta (Facebook and Instagram), Google and Shopping, and TikTok, plus email and SMS, then weight the mix toward wherever your store scales most profitably on a blended basis.

Yes. Beyond paid ads we run Klaviyo email and SMS, CRO, and AOV work (bundles, upsells, thresholds), because profitable DTC scale needs the whole funnel, not just acquisition.

Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.

We manage to profit (blended MER and contribution margin), not platform ROAS; senior ecommerce buyers on every account; weekly in-house creative; full funnel including retention and AOV; and transparent reporting, with no lock-in.

An agency, for most DTC brands under ~$10M in revenue. One in-house hire is stretched across paid, creative, email, and analytics and takes months to ramp; an agency gives you a senior buyer plus an in-house creative team and full tracking for less than a single senior salary, productive in weeks.

You work with a dedicated senior ecommerce buyer and a live dashboard, with a weekly written report so you always know how spend is performing against profit.