Senior ecommerce buyers
Your store is run by a senior ecommerce buyer, never handed off to a junior.
$340M+ in tracked D2C revenue
Scale your store on blended ROAS you can actually bank
An ecommerce agency obsessed with profit, not platform ROAS. Paid media, CRO and tracking run as one growth system for D2C brands.
No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours
$340M+Tracked revenue driven
4.7xAverage blended ROAS
50+D2C brands scaled
20-35%MoM growth for partners
Trusted by 50+ D2C brand founders
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
An ecommerce agency obsessed with profit, not platform ROAS
An ecommerce performance marketing agency scales DTC stores profitably, optimizing to blended ROAS (MER), contribution margin, and CAC, not platform-reported numbers. Optimize Goal is an ecommerce performance marketing agency for DTC brands across the US, UK, and beyond: we run full-funnel paid social, Google, and TikTok, back it with in-house creative, CRO, and retention, and manage to real profit on every order, not vanity ROAS.
Profit-first, not ROAS-first
We manage to blended MER and contribution margin, the metrics that reflect real store health.
LTV & repeat revenue
An in-house studio feeds your store fresh, tested creative every week, 70% of performance.
You own your accounts
Your ad accounts, creative, and customer data stay yours, always. Plus a live dashboard tying spend to real profit.
Full-funnel growth, built for ecommerce profit
One senior team running your full funnel against a single goal: profitable, trackable revenue, measured on blended MER.
Meta Ads (FB & IG)
Full-funnel prospecting and retargeting on Facebook and Instagram, your highest-volume channel for new-customer acquisition.
Google & Shopping
Search, Performance Max, and Shopping that capture high-intent demand and feed your product catalog profitably.
Performance marketing
Native, hook-driven video that reaches new audiences and drives first-order revenue at a profitable blended CAC.
Performance creative & UGC
Statics, UGC, and video tested weekly, creative is 70 to 80% of ecommerce ad performance, so we never let winners run dry.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first orders into repeat revenue and lift LTV, the other half of profitable scale.
CRO & AOV growth
On-store testing plus AOV levers, bundles, upsells, and free-ship thresholds, that lift the margin your ads pay for.
Certified buyers, plugged into your stack
Meta & Google certified
Meta Business and Google Partner, running to platform best practices.
Profit-first media buying
We optimize to blended MER, contribution margin, and CAC, not platform-reported ROAS.
Tools & tech partners
We work in Triple Whale, Northbeam, Klaviyo, Shopify, and your wider stack.
Full-funnel growth that makes every order pay back
Paid ads bring first orders. Email and SMS, CRO, and retention make them convert and come back, because profitable DTC scale is won on LTV, not just CAC.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first-time buyers into repeat revenue.
Retention & LTV
Post-purchase flows and cohorts that grow lifetime value, the lever that lets you spend more to acquire.
Conversion rate optimization
On-store A/B testing and landing pages so more of your paid traffic converts to orders.
Incrementality & attribution
Server-side tracking and blended (MER) reporting so you know what really drives profitable revenue.
How it works
A clear path from spend to profitable scale
Free ecommerce audit
We audit your ad accounts, store, unit economics, and tracking, then show you exactly where profit is leaking and the size of the opportunity, usually within 48 hours.
Strategy & margin forecast
You get a channel plan, creative angles, and a spend-to-profit forecast built on your real margins, before a dollar is committed.
Launch & test
We launch full-funnel campaigns and run structured creative and audience tests to find profitable winners fast.
Scale & report
We scale within your CAC ceiling, cut what loses money, and report blended MER and contribution margin every week.
Numbers that move the bottom line
Blended ROAS (MER)
Apparel brand, scaled $80k to $300k/mo profitably
Blended CAC
Supplements brand, full-funnel rebuild
New-customer revenue
Beauty brand, TikTok + UGC creative engine
Average order value
Home goods brand, AOV + bundling program
Contribution margin
Jewelry brand, profit-first restructure
Repeat purchase revenue
Food & bev brand, retention + LTV program
Every lever, run against profit
We run the full mix and weight budget toward wherever your store scales profitably, all tied back to blended MER and margin.
Blended MER target
We set a blended MER target from your margins (healthy DTC is 3 to 5x at scale) and manage every channel to it.
CAC ceiling guardrail
Your CAC ceiling is the single most important guardrail in growth mode; we scale spend up to it, never past it.
Contribution margin focus
We track contribution margin per order (revenue minus COGS, shipping, fees) so growth is profit, not just volume.
AOV growth
Bundles, upsells, and free-ship thresholds lift AOV, which improves ROAS and margin at the campaign level.
LTV & repeat revenue
Retention and LTV by cohort let you spend more to acquire than competitors and still stay profitable.
Incrementality & attribution
Server-side tracking and blended reporting (not platform-inflated ROAS) so you know what actually drives profit.
Results our clients can defend
“They scaled us from $80k to $300k/mo at a 3.8x blended MER. They manage to profit, not platform ROAS, so it actually banked.”
“First agency that optimizes for contribution margin, not vanity ROAS. New-customer revenue is up 60% in a quarter.”
“The creative testing engine is the difference. Fresh winning ads every week, and our blended CAC keeps dropping.”
The difference
Built differently from a typical agency
A profit-first ecommerce partner
- Senior ecommerce buyer on every account
- Weekly performance creative testing
- Blended MER & contribution margin
- CRO, AOV & retention included
- Profit reporting, no lock-in
One generalist, stretched thin
- One hire juggling every channel
- Limited creative testing capacity
- Tracking gaps and messy attribution
- Tooling and ad costs stack up fast
- Hard to scale when you grow
Junior buyers, cookie-cutter setup
- Account handed to a junior
- Template strategy, ignores your margins
- Platform ROAS over real profit
- Slow, monthly-only reporting
- Long lock-in contracts
Specialists in scaling DTC ecommerce brands
Deep experience across the DTC categories that win, so your strategy starts with proven category margins and benchmarks.
Transparent management pricing
Most ecommerce retainers run $3,000 to $15,000 per month depending on spend and channels, plus your ad budget. We work month to month with a 30-day exit. Clear scope before anything starts.
Single-channel management
One core channel (Meta or Google) managed end to end, with creative and MER reporting.
Full-funnel management
Paid social, Google, and TikTok run together against one blended MER goal.
Growth partnership
Full-funnel paid plus email/SMS, CRO, and creative for DTC brands scaling fast.
Everything you need, one monthly fee
One transparent monthly fee. We scale spend only when your margins and CAC ceiling justify it.
Related performance marketing services
From the performance hub to Facebook, Google, and CRO, explore the related service you need.
Performance marketingFacebook & Instagram adsGoogle Ads for ecommerceEcommerce email marketingShopify CROTikTok ads agency
FAQ
Questions DTC founders ask us
Do you only work with ecommerce brands?
Yes. We focus exclusively on DTC ecommerce and Shopify brands, so our creative, tracking, margin models, and playbooks are built for online stores, not generic lead gen.
What ad budget do I need to work with you?
Most clients spend at least $15k/month across paid channels (typically $50k to $1M+/mo in store revenue). Below that, the free audit will tell you whether paid is the right next step, we won’t push you to scale before the unit economics work.
How fast will I see results?
You’ll get audit findings in 48 hours. Expect a restructure and creative testing in the first 30 days, profitable winners by days 30 to 60, and a clear scale plan by day 90. We never guarantee a specific ROAS or revenue number, any agency that promises “4x ROAS” or “$1M in 90 days” is a red flag.
How do you measure profit, not just ROAS?
We optimize to blended ROAS (MER), contribution margin, and CAC, built on your real COGS, shipping, and fees, using server-side tracking and tools like Triple Whale. Platform-reported ROAS overstates results, so we manage to numbers you can actually bank.
Are there long-term contracts?
No. We work month to month with no lock-in, and you keep full ownership of your ad accounts and data. We’d rather earn your business with results than hold it with a contract.
Do you make the ad creative too?
Yes, and it’s essential, creative is 70 to 80% of ecommerce ad performance. Our in-house team produces statics, UGC, and video and tests new angles weekly. An agency that asks you to supply all creative is a red flag.
Which channels do you actually run?
We run Meta (Facebook and Instagram), Google and Shopping, and TikTok, plus email and SMS, then weight the mix toward wherever your store scales most profitably on a blended basis.
Do you handle email, CRO, and AOV too?
Yes. Beyond paid ads we run Klaviyo email and SMS, CRO, and AOV work (bundles, upsells, thresholds), because profitable DTC scale needs the whole funnel, not just acquisition.
Do you work with US and UK DTC brands?
Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.
What makes you different from other ecommerce agencies?
We manage to profit (blended MER and contribution margin), not platform ROAS; senior ecommerce buyers on every account; weekly in-house creative; full funnel including retention and AOV; and transparent reporting, with no lock-in.
How much does an ecommerce performance marketing agency cost?
Most ecommerce retainers run $3,000 to $15,000 per month, or 10 to 20% of ad spend, depending on channels and scope, separate from your ad budget. A four-person in-house team costs $300k+ a year; an agency gives you senior buyers, in-house creative, and analysts for a fraction of that. Clear scope before anything starts.
Should I hire an agency or build in-house?
An agency, for most DTC brands under ~$10M in revenue. One in-house hire is stretched across paid, creative, email, and analytics and takes months to ramp; an agency gives you a senior buyer plus an in-house creative team and full tracking for less than a single senior salary, productive in weeks.
How do you handle attribution and tracking?
We set up server-side tracking and use blended reporting (Triple Whale or Northbeam), and we are honest about incrementality, so your numbers reflect real, bankable revenue rather than double-counted platform ROAS.
Who is my point of contact day to day?
You work with a dedicated senior ecommerce buyer and a live dashboard, with a weekly written report so you always know how spend is performing against profit.
What is an ecommerce performance marketing agency?
An ecommerce performance marketing agency scales DTC and online stores profitably through paid media, measured on real business outcomes rather than platform-reported numbers. At Optimize Goal that means full-funnel paid social on Meta and TikTok, Google and Shopping, in-house performance creative, email and SMS, CRO, and AOV work, all managed to blended ROAS (MER), contribution margin, and CAC. The difference from a generic agency is the lens: we optimize to the profit you can bank, not the inflated ROAS your ad platforms report.
Platform ROAS double-counts: Meta and Google each claim the same order, so the numbers look great while the bank balance does not move. Blended ROAS (also called MER, marketing efficiency ratio) divides total revenue by total marketing spend, the honest picture. A healthy DTC MER is roughly 3 to 5x at scale; below 2x you are losing money, and at $250k+/month it is the only metric that reflects true business health. We pair it with contribution margin (revenue minus COGS, shipping, fees and returns) and a CAC ceiling, the single most important guardrail when scaling, so growth is always profitable, not just bigger.
Every account is run by a senior ecommerce buyer, backed by an in-house creative team (creative is 70 to 80% of ad performance), and managed to profit rather than vanity ROAS. We grow AOV with bundles and upsells, grow LTV with retention so you can afford to acquire, and report blended MER and contribution margin every week. We work month to month with a 30-day exit, you keep full ownership of your accounts, creative, and data, and we never promise a guaranteed ROAS. The goal is simple: profitable, scalable revenue you can actually bank.
2–3 partners a month
Ready to see what your account can do?
Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.