Ecommerce marketing that closes the leaks between your ads, your store and your inbox

The cost is $700 per month, flat, with no setup fee. It covers a revenue-leak analysis across ads, store, email and tracking, the fixes, ad management, A/B testing, daily monitoring with a weekly report, and a monthly optimization cycle. Ad spend, tool subscriptions such as Klaviyo and any store rebuild are not part of it.

No. You pay the ad platforms directly from accounts you own, and the $700 covers my work on that budget. Since the fee is flat, a recommendation to cut or move budget never changes what I earn.

No to all three. Optimize Goal is my independent growth practice, so you hire one specialist, Aditya Singh, rather than a firm. That means no sales-to-delivery handoff and no junior working your account. Set against the agency ecommerce brands usually hire, the practical difference is that the person who audits your accounts is the person in them every day. It also means limited capacity, so I accept 2–3 new brands a month, and heavy production needs may suit a bigger provider.

A digital commerce agency is usually a firm that bundles several jobs for an online store, such as platform build, design and marketing, handled by different people. An ecommerce growth partner is a looser label for whoever stays accountable for a store's growth month after month instead of for one channel. Optimize Goal sits closer to the second, and only on the marketing side: as your ecommerce marketing partner I work across ads, store and checkout fixes, email flows and tracking against one blended number, for a flat $700 per month. A store build, migration or re-platform sits outside that plan and is a separate conversation on the audit call, and partner here means a flat fee with one accountable person, not a revenue share or a guaranteed result.

Not in the firm sense, since it is one specialist, but the discipline is the same. Performance marketing means paid media judged on measurable results such as orders and cost per customer, not on reach. I run it as the acquisition side of the funnel, on Meta Ads, Google Ads with Shopping and Performance Max, and TikTok Ads, and I judge it on blended ROAS, CAC and contribution margin. A typical ecommerce performance agency sells that paid-media slice on its own, while I also take on the checkout, email and tracking work that decides whether those clicks become profit.

Neither in the usual sense. Running the ads is a core part of the plan, but a pure e-commerce ads agency stops at the ad account, while I also fix tracking, product pages, cart and checkout, and email flows, since those decide how much of the paid traffic turns into revenue. On the creative side I plan A/B tests on angles, hooks and offers and call the winners and losers. I do not produce creative at volume, so heavy shoots or large batches of edited video would come from a separate producer, with the test results showing what to make more of.

Not an agency, though optimization runs through the whole plan. It covers fixes to the product page, cart and checkout, order-value levers such as bundles and free-shipping thresholds, tracking fixes, email flow fixes and A/B tests that each end in a clear win or loss call. A store rebuild or migration is a separate conversation on the audit call, and I do not promise a particular lift.

It is one plan at one price. $700 per month covers the leak analysis, fixes, ad management, A/B testing, monitoring and monthly optimization together, so there are no tiers to compare. Where e-commerce marketing solutions are sold in tiers that rise with ad spend, my fee stays flat whatever you spend, and when the biggest leak is the checkout rather than the ads, the effort goes to the checkout first at the same fee. Ad spend, tool subscriptions and any store rebuild sit outside the $700.

The plan covers the work a store's growth depends on: revenue-leak analysis, fixes to tracking, account structure and the store, running the ads, A/B testing, monitoring and a monthly optimization cycle. It is priced as one flat $700 rather than service by service, so you get the whole cycle instead of a slice, and the audit shows which part to start with. If you need only one task done, say so on the audit call and I will tell you plainly whether a monthly plan is the right shape.

I do, personally: analysis, tracking fixes, campaigns, tests, email flow changes and the weekly report. Where the store needs a developer, I write up the change precisely and verify it once it ships.

No. Billing is month to month and you can cancel in any month. The ad accounts, pixels and data are yours throughout, so an exit needs no handover.

Findings arrive within 48 hours of the audit call. Tracking and structural fixes usually show in the numbers inside 2 weeks, creative and offer tests produce their first clear winners between days 30 and 60, and a scale plan follows by day 90. I do not guarantee a ROAS or revenue figure.

Yes. If your store runs on Shopify, every Optimize Goal Shopify app is included at no charge while you are a client. Stores on other platforms get the same marketing work, but the apps do not apply to them.

I spend 30 minutes walking through your ad accounts, store, email flows and tracking with you. View access in advance helps, and so does a rough cost per order, but nothing has to be tidied first. Written findings follow within 48 hours and remain yours whether or not you hire me.

I cannot promise a ROAS, replace a full department, or rebuild or migrate a store within the monthly plan; a rebuild is a bigger project, raised on the audit call. If the store has no traffic and no budget, or the margins cannot support paid acquisition, I will tell you before you pay for anything.

No provider is best in the abstract; it depends on your margins, stage and the leak holding you back. Ask each candidate which metric it will be held to, who is in the account daily, who owns the ad accounts and how you leave. Treat a guaranteed ROAS as a warning sign. I am one specialist rather than an agency, and the audit call lets you test me on all four.

The honest answer is that it depends on the problem more than on any ranking. Whichever performance marketing agency ecommerce founders shortlist, ask it to show blended revenue against total ad spend beside the platform's own numbers, and ask what its fee does when you spend more. The best performance marketing agencies for ecommerce growth are usually the ones that tie spend to contribution margin rather than to clicks. I suit stores that already get traffic or spend on ads and need one person to find and fix the leaks between the ad and the order, and the free audit is how you test that before paying anything.

The best fit is a provider whose reporting you can check against your own store orders and whose fee does not rise when you spend more. The paid media I run is on Meta Ads, Google Ads with Shopping and Performance Max, and TikTok Ads, from ad accounts you own. Commerce media in the retail-network sense, meaning ads sold inside marketplaces, is not among the channels on this page, so if that is what you need, say so on the audit call and I will tell you straight whether it fits.

A growth strategy for a store works on what a visitor is worth, what a customer costs and how often they return. In practice that means a CAC ceiling set from real margins, tests on offers, product pages and checkout, email flows that earn a second order, and tracking that keeps the data honest. I run those in a monthly cycle, each test ending in a clear call, rather than handing over a one-off strategy document. A provider that covers only the ads leaves the rest of that list leaking.

It depends on what is holding the scale back. If the drag is waste, such as ad spend on audiences that stopped converting, tracking that misreports orders or a checkout that loses shoppers, one person who owns all of it can ship fixes within the week and put the savings back into growth. If the limit is production volume or several people working in parallel, a larger provider fits better. I raise spend only while blended ROAS, CAC and contribution margin hold, with a CAC ceiling set from your real margins. Ecommerce agency growth plans commonly take 10 to 20% of ad spend, which pays more as the budget rises, while my fee stays at $700.

I cannot honestly rank other providers, because I have not audited their accounts, but I can say what to test for. MER, the marketing efficiency ratio, is total store revenue divided by total marketing spend, so it ignores which platform claimed the sale; blended ROAS is the same idea measured against ad spend. I report on blended ROAS, CAC and contribution margin every week, checked against real store orders instead of platform dashboards. MER still ignores margin, so I pair it with contribution margin and never promise a figure.

Look for a provider that sets a ceiling on customer acquisition cost from your real margins and reports contribution margin beside ROAS. That is how I work: the CAC ceiling comes from your real margins, so scaling stops where profit stops. The flat fee also removes any reason for me to push spend up. I cannot promise a profit figure, and without your margin numbers a ROAS target is a guess, which is why a rough cost per order helps on the audit call.

Location matters little. The work happens in your ad accounts, store admin, email platform and a shared report, so what counts is who is in the account every day. I work remotely with brands in the US, UK and other English-speaking markets, and the audit call settles any time-zone question.

Yes, as part of fixing the funnel. I audit your welcome, cart-abandonment, post-purchase and winback flows, rebuild the ones that matter and test them, with SMS where it earns its place. The Klaviyo or other email subscription is paid by you; the plan covers my work in it.

With measurement, then size. If tracking misreports orders, every other decision rests on bad data, so that comes first. After that I rank leaks by revenue at stake, such as a cart drop-off against a worn-out ad set, and fix the largest first, testing each change.