Senior Meta buyers
Your account is run by a senior Meta buyer, never handed off to a junior.
$180M+ in Meta ad spend managed
Scale your Facebook & Instagram ads profitably
A Facebook ads agency obsessed with profit, not vanity metrics. Full-funnel Meta advertising built for ecommerce, run by certified Meta buyers.
No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours
$180M+Meta spend managed
4.7xAverage blended ROAS
50+Brands scaled
100sOf creatives tested monthly
Trusted by 50+ D2C brand founders
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
A Facebook ads agency obsessed with profit, not vanity metrics
A Facebook ads agency plans, builds, and scales paid campaigns across Facebook and Instagram (Meta) to drive measurable revenue, not reach or engagement. Optimize Goal is a Facebook and Instagram ads agency for DTC ecommerce brands across the US, UK, and beyond: we run full-funnel Meta campaigns, feed them with weekly performance creative, and report ROAS tied to real revenue using the Conversions API, not Meta’s inflated in-platform numbers.
Profit-first strategy
We optimize for ROAS and new-customer revenue, not vanity clicks and reach.
Structured scaling
An in-house studio feeds your ad account fresh, tested creative every week.
You own your ad account
Your Meta ad account, pixel, and data stay yours, always. Plus a live dashboard tying spend to real revenue.
Full-funnel Meta advertising, built for ecommerce
One senior team running your entire Meta funnel against a single goal: profitable, trackable revenue for your store.
Prospecting & cold traffic
Audience and interest testing on Facebook and Instagram that finds new buyers and feeds the top of your funnel profitably.
Retargeting & retention
Dynamic product retargeting and warm-audience campaigns that convert browsers into buyers and repeat customers.
Performance marketing
Fresh statics, UGC, and video tested weekly in structured CBO campaigns so winning ads scale and losers get cut fast.
Structured scaling
Methodical budget scaling on winning creative that grows spend while protecting your ROAS, no panic, no guesswork.
Instagram & Advantage+
Instagram feed, Reels, and Advantage+ Shopping campaigns that put your products in front of high-intent buyers.
Tracking & CRO
Conversions API, server-side tracking, and landing-page tests that fix attribution and lift the conversion rate your ads pay for.
Certified Meta buyers, plugged into your stack
Meta Business Partner
Certified Meta Business Partner, running to Meta best practices.
Profit-first media buying
We optimize to ROAS and CAC, not reach, impressions, or vanity numbers.
Tools & tech partners
We work in Meta Ads Manager, Triple Whale, Northbeam, Motion, and your stack.
Full-funnel growth that makes every click pay back
Meta ads bring the traffic. Email and SMS, CRO, and other channels make sure it converts and comes back, the full funnel a modern Facebook ads agency should support.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first-time buyers into repeat revenue.
Retention & LTV
Post-purchase flows and warm audiences that grow lifetime value, not just first orders.
Conversion rate optimization
On-store A/B testing and landing pages so more of your Meta traffic converts to sales.
Tracking & attribution
Conversions API and blended reporting so you know what your Meta ads really drive.
How it works
A clear path from spend to scale
Free Meta ads audit
We audit your Meta ad account, creative, and tracking, then show you exactly where spend is leaking and the size of the opportunity, usually within 48 hours.
Strategy & forecast
You get an account structure, creative angles, and a spend-to-revenue forecast before a single dollar is committed.
Launch & test
We launch structured CBO campaigns and test creative and audiences to find profitable winners fast.
Scale & report
We scale winning creative, cut losers, and report ROAS tied to real revenue every week.
Numbers that move the bottom line
Meta ROAS
Apparel brand, scaled Meta spend $40k to $180k/mo
Cost per acquisition
Supplements brand, full Meta account rebuild
New-customer revenue
Beauty brand, UGC creative testing engine
Store conversion rate
Home goods brand, landing-page CRO + Meta
Return on ad spend
Jewelry brand, scaled with Advantage+
Repeat purchase revenue
Food & bev brand, retargeting + retention
Every stage of the funnel, run against revenue
We run every stage of your Meta funnel and weight budget toward what scales profitably, all tied back to ROAS.
Prospecting
Cold audience and interest testing that finds new buyers and feeds the top of your funnel.
Retargeting
Dynamic product retargeting that converts browsers and abandoned carts into buyers.
Advantage+ Shopping
Meta Advantage+ Shopping campaigns that let the algorithm find your best buyers at scale.
Creative testing
Weekly statics, UGC, and video tested in structured CBO campaigns so winners scale.
Structured scaling
Methodical budget scaling on winning creative that grows spend while protecting ROAS.
Tracking & attribution
Conversions API and blended reporting so you know what your Meta ads actually drive.
Results our clients can defend
“They scaled our Meta spend 3x while holding a 4.5x ROAS. The reporting finally makes sense.”
“First agency that optimizes for profit, not clicks. New-customer revenue is up 60% in a quarter.”
“The creative testing engine is the difference. Fresh winning Meta ads every week, and our CPA keeps dropping.”
The difference
Built differently from a typical agency
A profit-focused Meta partner
- Senior Meta buyer on every account
- Weekly creative testing & iteration
- Conversions API & clean tracking
- Landing-page & CRO support included
- Transparent reporting, no lock-in
One generalist, stretched thin
- One hire juggling ads and creative
- Limited creative testing capacity
- Tracking gaps and messy attribution
- Tooling and creative costs stack up fast
- Hard to scale when you grow
Junior buyers, cookie-cutter setup
- Account handed to a junior
- Template strategy for every client
- Vanity metrics over real revenue
- Slow, monthly-only reporting
- Long lock-in contracts
Specialists in scaling DTC ecommerce brands
Deep experience across the categories that win on Meta, so your strategy starts with proven category data.
Transparent management pricing
Most Meta management retainers run $1,500 to $8,000 per month depending on ad spend. You always get a clear scope before anything starts.
Starter management
Facebook and Instagram managed end to end for brands spending under $30k/mo.
Growth management
Full Meta funnel with weekly creative testing for scaling brands.
Performance partnership
Percentage-of-spend model for high-budget brands scaling fast on Meta.
Everything you need, one monthly fee
One transparent monthly fee for Meta management. We scale spend only when the numbers justify it.
Related performance marketing services
From Meta ads to Google Ads and email, explore the other services we offer.
Performance marketingEcommerce performanceGoogle Ads agencyKlaviyo email marketingShopify CRO agencyTikTok ads agency
FAQ
Questions ecommerce founders ask us
Do you only run Facebook and Instagram ads?
Meta (Facebook and Instagram) is our core focus, but we also support Google, TikTok, and email so the whole funnel works together.
What ad budget do I need to work with you?
Most clients spend at least $10k/month on Meta. Below that, the free audit will tell you whether paid social is the right next step, we won’t push you to scale before the creative and economics are ready.
How fast will I see results?
You’ll get audit findings in 48 hours. Expect a rebuilt account structure and first creative tests in 30 days, profitable winners by days 30 to 60, and a scale plan by day 90. We never guarantee a specific ROAS, any agency promising an exact number is a red flag.
How do you track and report Meta ROAS?
We set up the Conversions API and server-side tracking, then report blended ROAS tied to actual revenue, not just Meta’s in-platform numbers that overstate results.
Are there long-term contracts?
No. We work month to month with no lock-in, and you keep full ownership of your Meta ad account and pixel. We’d rather earn your business with results than hold it with a contract.
Do you make the ad creative too?
Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling, this is the core of Meta performance.
How do you structure and scale campaigns?
We use structured CBO testing campaigns to isolate winning creative, then scale budgets methodically on winners while cutting losers, protecting your ROAS as spend grows.
Do you handle email and CRO too?
Yes. Beyond Meta ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.
Do you work with US and UK ecommerce brands?
Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.
What makes you different from other Facebook ads agencies?
Senior Meta buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.
How much does a Facebook ads agency cost?
Most Meta ads management retainers run $1,500 to $8,000 per month, or 10 to 20% of ad spend, separate from your Meta ad budget. That buys a senior buyer plus an in-house creative team, far less than the $120k+ a year a senior buyer and a creative hire would cost in-house. You get a clear scope before anything starts.
Should I hire an agency or an in-house hire?
One in-house hire is stretched across buying and creative. An agency gives you a senior Meta buyer, an in-house creative team, and full tracking for less than a single senior salary.
How do you handle iOS and attribution?
We set up the Meta Conversions API and server-side tracking to recover signal lost to iOS 14+, then use blended reporting (Triple Whale or Northbeam) so your numbers reflect real revenue, not Meta’s overstated in-platform ROAS.
Who is my point of contact day to day?
You work with a dedicated senior Meta buyer and a live dashboard, with a weekly written report so you always know how spend is performing.
What does a Facebook ads agency do?
A Facebook ads agency plans, builds, and scales paid campaigns across Facebook and Instagram (Meta) to drive measurable revenue, not just reach. At Optimize Goal that means full-funnel account structure, audience and interest testing for prospecting, dynamic product retargeting, Advantage+ Shopping campaigns, weekly performance creative (statics, UGC, and video), and Conversions API tracking, all optimized to ROAS and new-customer revenue.
On Meta, creative is the single biggest lever. We launch fresh ads every week in structured CBO testing campaigns, judge them fast on early signals like hook rate, CTR, and CPA trajectory, and either scale winners aggressively or cut them within days. That constant pipeline of tested creative is why our clients’ CPAs keep dropping while spend grows.
Every account is run by a senior Meta buyer, backed by an in-house creative team, and optimized for profit rather than vanity metrics. We set up the Conversions API and server-side tracking to survive iOS signal loss, work month to month with no lock-in, and report ROAS tied to real revenue on a live dashboard. Whether you need prospecting, retargeting, creative testing, or structured scaling, the goal is the same: profitable, trackable revenue you can scale on Facebook and Instagram.
2–3 partners a month
Ready to see what your account can do?
Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.