Recover the revenue your Facebook and Instagram ads are losing

A revenue-leak analysis of your Meta account, tracking and store; the fixes themselves; running your Facebook and Instagram ads; A/B testing; daily monitoring with a weekly written report; and a monthly optimization cycle. Aditya Singh does all of it personally. Every Optimize Goal Shopify app is free on top while you are a client, and there is no setup fee.

No. You pay Meta directly from your own ad account, and that budget is separate from the $700. Tool subscriptions such as Triple Whale or Northbeam, if you use them, are also yours to pay. The $700 pays for the work.

No. Optimize Goal is the independent practice of one person, Aditya Singh. In practice that means no coordinator between you and the work, no handoff after the pitch and no retainer scaled to your budget. It also means limits: I take on 2–3 new brands a month, and I cannot staff a launch that needs five people working at once.

Aditya Singh, personally. The person on the audit call is the person in your Ads Manager, building the structure, writing the test briefs, reading the results and sending the weekly report. Nothing is passed to a junior after you sign.

No. It runs month to month with no setup fee, and you can cancel any month. Your ad account, Pixel and data stay in your name throughout, so nothing needs migrating if you leave.

Audit findings arrive within 48 hours of the call. Tracking and structural fixes often show up inside the first two weeks, because they change what the algorithm can see. Creative-driven gains build over the following 30 to 60 days as tests conclude and winners scale. Anyone quoting a ROAS before seeing your account is guessing, and I will not do it.

Yes. For as long as you are a client, each Optimize Goal Shopify app is yours at no charge on top of the $700. They apply to Shopify stores only; if you sell elsewhere the price does not change. Together they are worth $1,000.

It is a 30-minute working session with Aditya Singh, not a pitch. I go through your Ads Manager, creative, Pixel and Conversions API setup and ask about margins so the numbers can be read against profit. Written findings follow within 48 hours: where spend is leaking, what tracking misses and what I would fix first. They are yours whether or not you hire me.

If you want a guaranteed ROAS, if you need a full store rebuild or re-platform, if you want followers or boosted posts rather than purchases, or if you need finished video produced for you every week. A brand with no traffic and no ad spend yet is usually better off fixing the store first, and the audit will say so.

If Meta is a real channel for you, you need both. The Pixel alone loses purchases to browser privacy controls, so Meta reports less than you earned and optimizes on a thin sample. The Conversions API corrects that only when event IDs deduplicate it against the Pixel; without them it inflates reported conversions instead.

Rarely worth it. Facebook and Instagram run through one Ads Manager and share one optimization and conversion signal, so splitting them fragments the data the algorithm learns from. Placement is decided per impression across Reels, Stories, Threads and Audience Network, so the useful work is making creative that suits each surface.

Usually both. Advantage+ sales campaigns, which absorbed Advantage+ Shopping, do well with clean conversion data and a deep creative pool, and badly when used to avoid supplying either. Manual campaigns stay useful for controlled creative tests and deliberate audiences. I settle the mix on your account's evidence, not in advance.

Judge on answers, not rankings. Ask who is in the account daily and whether you meet them first, which number gets reported (Meta's claimed ROAS or blended revenue), and whether the ad account stays in your name. A Facebook and Instagram ads agency that answers plainly is worth a call, and so is one specialist, provided the person doing the work is the one you talk to.