A Facebook and Instagram ads agency judged on profit, not on platform ROAS

Campaign structure and budgets, creative testing and production, audience and exclusion setup, tracking integrity, and reporting. In practice the daily work is watching which creative is earning its spend and which is fatiguing, keeping conversion data clean so the algorithm optimizes correctly, and moving budget between what is working and what is not. The strategic work — offers, angles, funnel — happens in cycles around that. Both are run by the senior buyer you meet, not delegated after signing.

Most Meta management retainers run $1,500 to $8,000 per month depending on ad spend, and that is separate from the budget you give Meta. Brands spending under $30k a month typically sit in a starter engagement covering Facebook and Instagram end to end; larger accounts move to full-funnel management with weekly creative testing, and high-budget brands scaling fast can use a percentage-of-spend model instead. You get a clear scope before anything starts and there is no lock-in.

No — they are one system and managing them separately usually costs performance. Both run through Meta Ads Manager and share the same optimization and conversion signal, so splitting budget between them fragments the data the algorithm learns from. It is also why hiring a separate Instagram ads agency alongside your Facebook one rarely pays. Placement is treated as something Meta decides per impression, across Facebook and Instagram and increasingly Threads, WhatsApp's Updates tab and Audience Network, while the meaningful work is creative built to suit the surfaces it will appear on: Reels and Stories need a different treatment from a feed static, and an ad that ignores that gets shown less.

Enough to keep a live testing queue rather than a fixed quota, which in practice means a steady weekly cadence rather than a batch every quarter. The right volume depends on spend and how quickly your audience saturates — a brand spending heavily against a narrow audience burns through creative far faster than one spending modestly against a broad one. We produce statics, UGC and video in-house so volume is not gated by an external production schedule, and we test angles rather than minor variations.

Usually both, with Advantage+ carrying a significant share once the inputs are right. Advantage+ Shopping performs well when it is given clean conversion data and a strong pool of creative, and poorly when it is treated as a way to avoid doing either. Manual campaigns remain useful for controlled creative testing and for audiences you want to address deliberately. Meta has since folded Advantage+ Shopping into its Advantage+ sales campaign setup, so newer accounts may see it under that name; the principle is unchanged. The mix is an evidence question we settle in your account rather than a position to hold in advance.

On blended numbers. Platform ROAS is shown because bidding runs on it, but it is treated as an input rather than the result — Meta, Google and your email tool will each claim the same order, so the sum of platform-reported revenue routinely exceeds what the store actually took. We report total spend against total store revenue, alongside customer acquisition cost and contribution margin where you can share cost data, so the number in the report is one you could defend to a CFO. If you already run Triple Whale or Northbeam, the blended view is reconciled against it rather than rebuilt from scratch.

The Conversions API sends purchase events to Meta from your server rather than from the visitor's browser, so conversions survive the tracking prevention that browsers now apply by default. If you are spending meaningfully on Meta, yes, you need it — without it the platform sees an incomplete sample of your sales, which understates results and degrades optimization. It must be implemented with event IDs so browser and server events are deduplicated, otherwise it inflates reported conversions instead of correcting them.

Meta management makes sense once spend is high enough that a percentage point of efficiency exceeds the management fee, and for most ecommerce brands that starts in the low tens of thousands per month. Below that, the free audit will usually identify tracking fixes, creative direction and account structure changes that are worth more than ongoing management, and we would rather tell you that than take a retainer that consumes the budget it is supposed to be improving.

Yes, and Shopify is the most common platform we run Meta ads for, so if you need a Facebook and Instagram ads agency for Shopify store growth specifically, this is the core of the work. That matters mainly for tracking: CAPI tied to actual Shopify orders, catalog and feed setup for dynamic product ads, and event deduplication that accounts for the way Shopify's own pixel behaves. Because we also build and optimize Shopify stores, landing page and product page problems surfaced by the ads can be fixed rather than reported and left with you.

Audit findings arrive in 48 hours. Tracking and structural fixes often show up within the first two weeks, because they change what the algorithm can see rather than requiring it to learn something new. Creative-driven improvement builds over the following 30 to 60 days as tests conclude and winners scale. Any agency quoting a specific ROAS before seeing your account, margins and creative is guessing at a number they have no way to know.

You do, both. Campaigns run in your own Meta Business Suite and ad account, and if the engagement ends nothing needs migrating because nothing was held elsewhere. Creative produced during the engagement is yours to keep and keep using. An agency running ads from its own ad account has made leaving expensive by design, and that is worth checking before signing with anyone.

We always advise on them and we can build them. A great deal of what looks like an ad performance problem is a mismatch between the ad and the page it leads to — a promise made in the hook that the landing page does not restate, or a mobile page slow enough that a share of paid clicks never see it. We flag those as part of the work, and where a fix is a larger project our CRO and Shopify teams handle it rather than handing you a recommendation and moving on.

This page covers Meta specifically — Facebook and Instagram as a channel, run in depth. The ecommerce marketing engagement covers the whole growth system: Meta alongside Google, email and retention, and conversion work, budgeted across channels against one blended target. If what you want is one Google and Meta ads agency running both channels under the same team, that broader engagement is the fit. Brands whose growth is overwhelmingly Meta-driven usually want this focus instead, and the audit will tell you which you are.

It is a 30-minute working session, not a pitch. The senior buyer who would run your account walks through your Ads Manager, creative library and Pixel and Conversions API setup with you, and asks about margins and targets so the numbers can be read against profit. Within 48 hours you get written findings: where spend is leaking, which creative is fatiguing, what tracking is missing, and the account structure and creative angles we would start with. You keep all of it whether or not you hire us.

Very little. Partner access to your Meta ad account lets us look at real data instead of screenshots, and a rough idea of your gross margin and target acquisition cost lets us judge results against profit rather than platform ROAS. If you sell on Shopify, a view of order data for the same period helps us estimate how many purchases Meta is missing. There is no deck to fill in and no brief to write; bring the questions you actually want answered.

Judge an agency on its answers rather than its ranking. Find out who is in the account every day, and whether you meet that person before signing. Ask which number they report: Meta-claimed ROAS, or blended revenue and contribution margin. Ask how much new creative gets tested each week and who makes it. Then confirm the ad account stays in your own name. The best Facebook ads agency for you answers every one of those plainly and in writing, before any contract is on the table.

Yes, but they work differently. iOS 14 cut how much conversion data Meta receives, so accounts relying on the browser pixel alone saw reported results drop and optimization weaken at the same time. What brings performance back is not a targeting trick but better signal: the Conversions API sending purchases from your server, deduplicated against the pixel, plus broad enough targeting that the algorithm can work with the data it does receive. Judge the outcome on blended store revenue rather than Ads Manager alone, because some conversions will always go unreported.

For most ecommerce accounts with steady purchase data, broad targeting with strong creative now beats stacked interests, because Meta finds buyers from conversion signal better than a hand-built audience can. Meta's Andromeda update to ad retrieval pushed this further: it decides which ads are even considered for each person, and near-identical ads tend to be treated as one, so creative diversity now does the job interests used to. Interests still earn a place in controlled tests and in young accounts with little data, and excluding existing customers still matters.

Products that sell visually and can be understood from a short video, with gross margins wide enough to pay for a first order and repeat purchase to earn back the rest over time. Items that benefit from demonstration, before-and-after or social proof tend to scale fastest, because the creative does the persuading. Categories that depend on people already searching for them, or that combine thin margins with one-off purchases, usually find Google the better first channel. The audit will tell you plainly which of those describes your store.

Meta (Facebook and Instagram) is our core focus, but we also support Google, TikTok, and email so the whole funnel works together.

You’ll get audit findings in 48 hours. Expect a rebuilt account structure and first creative tests in 30 days, profitable winners by days 30 to 60, and a scale plan by day 90. We never guarantee a specific ROAS, any agency promising an exact number is a red flag.

No. We work month to month with no lock-in, and you keep full ownership of your Meta ad account and pixel. We’d rather earn your business with results than hold it with a contract.

Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling, this is the core of Meta performance.

We use structured CBO testing campaigns to isolate winning creative, then scale budgets methodically on winners while cutting losers, protecting your ROAS as spend grows.

Yes. Beyond Meta ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.

Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.

Senior Meta buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.

One in-house hire is stretched across buying and creative. An agency gives you a senior Meta buyer, an in-house creative team, and full tracking for less than a single senior salary.

We set up the Meta Conversions API and server-side tracking to recover signal lost to iOS 14+, then use blended reporting (Triple Whale or Northbeam) so your numbers reflect real revenue, not Meta’s overstated in-platform ROAS.

You work with a dedicated senior Meta buyer and a live dashboard, with a weekly written report so you always know how spend is performing.