Senior PPC specialists
Your account is run by a senior PPC specialist, never handed off to a junior.
$160M+ in Google ad spend managed
Capture high-intent demand with Google Ads that actually convert
A Google Ads agency obsessed with profit, not vanity metrics. Every campaign type — Search, Shopping, PMax, YouTube — built for ecommerce.
No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours
$160M+Google spend managed
4.7xAverage blended ROAS
50+Stores scaled
2 wksTo first measurable lift
Trusted by 50+ D2C brand founders
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
A Google Ads agency obsessed with profit, not vanity metrics
A Google Ads agency plans, builds, and scales paid campaigns across Google, Search, Performance Max, Shopping, and YouTube, to capture demand and drive measurable revenue. Optimize Goal is a Google Ads agency for DTC ecommerce brands across the US, UK, and beyond: we run every campaign type, optimize your product feed and Merchant Center, and report ROAS tied to real revenue in GA4, not just in-platform conversions. As an ecommerce Google Ads agency, we work with Shopify, BigCommerce, and custom DTC stores to turn high-intent search demand into profitable orders. We also work as a Shopify Google Ads agency, syncing your product feed and checkout data so Smart Bidding optimizes toward real margin.
Profit-first strategy
We optimize for ROAS and profitable revenue, not impressions and cheap clicks.
Feed optimization
We optimize your product feed and Merchant Center so Shopping and PMax perform.
You own your account
Your Google Ads account and data stay yours with full admin access, always. Plus a live dashboard tying spend to real revenue.
Every Google campaign type, built for ecommerce
One senior team running every Google campaign type against a single goal: profitable, trackable revenue for your store.
Search campaigns
High-intent Search campaigns that capture buyers actively looking for your products, with tight keyword and bid management.
Performance Max
Performance Max campaigns segmented by product category, tuned with the right assets, audiences, and feed for scale.
Performance marketing
Shopping campaigns and a healthy Merchant Center with optimized titles, attributes, and feeds that win the auction.
YouTube ads
YouTube and Demand Gen campaigns that build demand and feed your funnel with video that drives profitable first purchases.
Feed optimization
Product feed and Merchant Center optimization that lifts Shopping and PMax performance more than bids ever could.
Tracking & CRO
Enhanced conversions, server-side tracking, and landing-page tests that fix attribution and lift the conversion rate your ads pay for.
Certified specialists, plugged into your stack
Google Premier Partner
Google Premier Partner, in the top 3% of agencies on the platform.
Profit-first bidding
We optimize to ROAS and profit, not impression share or cheap clicks.
Tools & tech partners
We work in Google Ads, Merchant Center, GA4, Triple Whale, and your stack.
Full-funnel growth that makes every click pay back
Google brings high-intent traffic. Paid social, email and SMS, and CRO make sure it converts and comes back, the full funnel a modern Google Ads agency should support.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first-time buyers into repeat revenue.
Retention & LTV
Post-purchase flows and audiences that grow lifetime value, not just first orders.
Conversion rate optimization
On-store A/B testing and landing pages so more of your Google traffic converts to sales.
Tracking & attribution
Enhanced conversions and GA4 so you know what your Google Ads really drive.
How it works
A clear path from spend to scale
Free Google Ads audit
We audit your Google Ads account, feed, and tracking, then show you exactly where spend is wasted and the size of the opportunity, usually within 48 hours.
Strategy & forecast
You get an account structure, campaign plan, and a spend-to-revenue forecast before a single dollar is committed.
Launch & test
We rebuild your account structure, launch campaigns, and test bidding and creative to find profitable winners fast.
Scale & report
We scale winning campaigns, cut wasted spend, and report ROAS tied to real revenue every week.
Numbers that move the bottom line
Google ROAS
Apparel brand, Performance Max rebuild
Cost per acquisition
Supplements brand, Search + PMax rebuild
Revenue from search
Beauty brand, Shopping + feed optimization
Store conversion rate
Home goods brand, landing-page CRO program
Return on ad spend
Jewelry brand, Performance Max + Shopping
Increase in transactions
Food & bev brand, Shopping + YouTube
Every Google campaign type, run against revenue
We run every Google campaign type and weight budget toward what scales profitably, all tied back to ROAS.
Search
High-intent keyword campaigns that capture buyers actively searching for your products.
Performance Max
PMax segmented by product category with the right assets, audiences, and feed for scale.
Shopping
Shopping campaigns and a healthy Merchant Center that win the auction with optimized feeds.
YouTube & Demand Gen
Video campaigns that build demand and feed your funnel with profitable first purchases.
Feed optimization
Product feed and Merchant Center work that lifts Shopping and PMax more than bids alone.
Tracking & attribution
Enhanced conversions and GA4 so you know what your Google Ads actually drive.
Results our clients can defend
“They scaled our Google spend 3x while holding a 5x ROAS. The reporting finally makes sense.”
“First agency that optimizes for profit, not clicks. Revenue from search is up 70% in a quarter.”
“Their Performance Max and feed work is the difference. Our Shopping revenue keeps climbing and CPA keeps dropping.”
The difference
Built differently from a typical agency
A profit-focused Google partner
- Senior PPC specialist on every account
- Product feed & Merchant Center optimization
- Enhanced conversions & clean tracking
- Landing-page & CRO support included
- Transparent reporting, no lock-in
One generalist, stretched thin
- One hire juggling every campaign type
- Limited testing and feed capacity
- Tracking gaps and messy attribution
- Wasted spend on broad keywords
- Hard to scale when you grow
Junior buyers, cookie-cutter setup
- Account handed to a junior
- Template strategy for every client
- Impression share over real revenue
- Slow, monthly-only reporting
- Long lock-in contracts
Specialists in scaling DTC ecommerce brands
Deep experience across the categories that win on Google, so your strategy starts with proven category data.
Transparent management pricing
Most Google Ads management retainers run $1,000 to $8,000 per month, or 10-20% of ad spend. You always get a clear scope before anything starts.
Starter management
Search and Shopping managed end to end for brands spending under $20k/mo.
Growth management
Full Google account (Search, PMax, Shopping, YouTube) with feed optimization.
Performance partnership
Percentage-of-spend model for high-budget brands scaling fast on Google.
Everything you need, one monthly fee
One transparent monthly fee for Google Ads management. We scale spend only when the numbers justify it.
Related performance marketing services
From Google Ads to Meta and email, explore the other services we offer.
FAQ
Questions ecommerce founders ask us
Do you only run Google Ads?
Google Ads is our core focus, but we also support Meta, email, and CRO so the whole funnel works together for your store.
What ad budget do I need to work with you?
Most clients spend at least $5k/month on Google. Below that, the free audit will tell you whether Google Ads is the right next step, we won’t push spend before the account and feed are ready to convert it.
How fast will I see results?
You’ll get audit findings in 48 hours. Expect account and feed restructure in the first 30 days, profitable winners by days 30 to 60, and a clear scale plan by day 90. We never promise a #1 position or an exact ROAS, those guarantees are a red flag.
How do you track and report Google ROAS?
We set up enhanced conversions and server-side tracking, then report ROAS tied to actual revenue in GA4, not just in-platform numbers.
Are there long-term contracts?
No lock-in. We work month to month because we’d rather earn your business with results than hold it with a contract.
Do you optimize our product feed?
Yes, and it’s a core lever, not an afterthought. Optimizing product titles, attributes, and Merchant Center health usually lifts Shopping and Performance Max results more than bid changes ever could, which is why generic management stalls and feed-led management scales.
Which Google campaign types do you run?
We run Search, Performance Max, Shopping, and YouTube/Demand Gen, then weight budget toward whichever campaign types scale profitably for your store.
Do you handle Meta and CRO too?
Yes. Beyond Google we run Meta ads, Klaviyo email and SMS, and conversion rate optimization, so the whole funnel works together.
Do you work with US and UK ecommerce brands?
Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.
What makes you different from other Google Ads agencies?
Senior PPC specialists on every account, deep feed and PMax expertise, profit-first bidding, and transparent reporting, with no lock-in contracts.
How much does a Google Ads agency cost?
Most Google Ads management retainers run $1,000 to $8,000 per month, or 10 to 20% of ad spend, separate from your Google ad budget. That buys a senior PPC specialist plus feed expertise, far less than a $90k+ a year in-house hire who’d still lack deep PMax and feed skills. You get a clear scope before anything starts.
Should I hire an agency or an in-house hire?
One in-house hire is stretched across every campaign type and tool. An agency gives you a senior PPC specialist, feed expertise, and full tracking for less than a single senior salary.
How do you handle conversion tracking?
We set up enhanced conversions, server-side tracking, and GA4 so Google’s bidding optimizes to real revenue, not soft conversions, with clean attribution across Search, Shopping, PMax, and YouTube. You keep full admin access to the account throughout.
Who is my point of contact day to day?
You work with a dedicated senior PPC specialist and a live dashboard, with a weekly written report so you always know how spend is performing.
What does a Google Ads agency do?
A Google Ads agency plans, builds, and scales paid campaigns across Google to capture demand and drive measurable revenue. At Optimize Goal that means Search campaigns for high-intent buyers, Performance Max segmented by product category, Shopping with an optimized Merchant Center feed, YouTube and Demand Gen for upper funnel, and enhanced conversion tracking, all optimized to ROAS and profitable revenue rather than clicks.
For ecommerce, Shopping and Performance Max are only as good as your product feed. Optimized titles, attributes, and Merchant Center health often lift performance more than bid changes ever could. We treat feed optimization as a core lever, not an afterthought, which is why our Shopping and PMax campaigns scale profitably where generic management stalls.
Every account is run by a senior PPC specialist, with deep Performance Max and feed expertise, and optimized for profit rather than impression share. We set up enhanced conversions and GA4 for clean attribution, work month to month with no lock-in, and report ROAS tied to real revenue on a live dashboard. Whether you need Search, Shopping, Performance Max, or YouTube, the goal is the same: profitable, trackable revenue you can scale on Google.
2–3 partners a month
Ready to see what your account can do?
Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.