An ecommerce Google Ads agency judged on profit, not platform ROAS

An ecommerce Google Ads agency typically costs $1,000 to $8,000 per month, or 10 to 20% of ad spend, separate from your Google ad budget. That buys a senior PPC specialist plus feed and tracking expertise — less than a $90k+ a year in-house hire who would still lack deep Performance Max and Merchant Center skills. Our tiers run from Search and Shopping management for brands under $20k/mo up to a percentage-of-spend partnership.

Most clients working with us as a Google Ads agency for ecommerce spend at least $5k per month on Google. Below that, management fees eat too much of the budget to be worth it, and the free audit will tell you so directly. If your feed, landing pages or tracking are not ready to convert traffic, we will say that too rather than push spend into an account that cannot absorb it.

For most DTC ecommerce brands an agency wins on coverage, while an in-house team wins on context. One in-house hire is a $90k+ a year commitment and still has to cover Search, Shopping, Performance Max, YouTube, feed management and tracking alone. An agency gives you a senior specialist plus feed and measurement expertise for less than a single senior salary, with no ramp time. The strongest setup is often a small in-house owner with execution run by specialists.

We optimize the product feed, and treat it as a core lever rather than an afterthought. Rewriting product titles and attributes, fixing GTIN and disapproval issues, and keeping Merchant Center healthy usually lifts Shopping and Performance Max results more than bid changes ever could, because the feed determines which queries you are eligible for at all. Google's move to Merchant Center Next changed where feed settings and diagnostics live, not what makes a good feed. Feed work continues every month as your catalog changes, and it is included in management.

We optimize for both, but MER is the number we hold ourselves to. Platform ROAS tells you what Google is willing to claim; media efficiency ratio compares total ad spend to total store revenue, which is the figure that tracks your P&L. The weekly report puts channel ROAS tied to GA4 revenue, blended ROAS, CAC and contribution margin side by side, so a campaign that dilutes MER gets caught early instead of defended.

You get audit findings from us in about 48 hours. After that, expect the account and feed restructure inside the first 30 days, profitable winners emerging between days 30 and 60, and a clear scale plan by day 90. Tracking and structural fixes often show in the numbers within the first two weeks, because they change what Smart Bidding learns from. We never promise a #1 position or an exact ROAS figure.

We run every Google campaign type that matters for ecommerce: Search for high-intent buyers, Shopping backed by an optimized Merchant Center feed, Performance Max segmented by product category, and YouTube and Demand Gen for upper-funnel demand. Budget is then weighted toward whichever types scale profitably for your catalog, rather than spread evenly for the sake of coverage. Remarketing and audience layers sit across all of them.

We set up enhanced conversions and server-side tracking, then report ROAS tied to actual revenue in GA4 rather than in-platform conversions alone. Alongside channel ROAS you get blended ROAS, CAC and contribution margin on a live dashboard plus a weekly written report. We document where each number comes from and reconcile Google, GA4 and your store admin, so the gap between them is explainable rather than mysterious. If you already use Triple Whale, the numbers are reconciled against it as well.

We work as a BigCommerce Google Ads agency as well as a Shopify one, plus custom and headless carts. The strategy is the same across platforms; the plumbing differs. On Shopify and Shopify Plus we use the native Google channel or a dedicated feed tool and wire enhanced conversions through checkout. On BigCommerce we work with its feed export and checkout events. Custom carts get server-side tagging built against the cart's own events.

A dedicated senior PPC specialist runs your Google Ads account day to day — the person you meet on the audit call is the person in the account, never a junior or a rotating account manager. They own structure, bidding, feed work and negative keywords, and they write the weekly report themselves rather than exporting a template. You also get a live dashboard, so you can check spend and ROAS between reports.

We run Performance Max for ecommerce with guardrails rather than on defaults. PMax is segmented by product category and margin band instead of one blended asset group, brand terms are excluded so you are not paying for traffic you already own, and feed-only tests isolate how Shopping inventory performs on its own. We then report search terms, asset group performance and channel splits, so you can see where budget went.

Yes. Google Ads is our core focus, but we also run Meta ads, Klaviyo email and SMS, and conversion rate optimization, so the whole funnel works together instead of competing. Google captures existing demand, paid social creates it, email and SMS convert the people who did not buy first time, and CRO raises what every visit is worth. If Google is the only real constraint, we keep the scope narrow.

The free Google Ads audit reviews your account, product feed and conversion tracking, and comes back in about 48 hours with no pitch and no obligation. You get a written view of where spend is being wasted, which Merchant Center and feed issues are capping Shopping delivery, what your tracking is under-reporting, and the size of the opportunity we think is realistic. If you do not need an agency yet, the audit says so.

For most stores, yes, because Google captures demand that already exists rather than having to create it. Search and Shopping reach people comparing products right now, so ecommerce Google Ads tends to convert better than cold social traffic once the feed, tracking and landing pages are in order. It works less well for a genuinely new product category that nobody searches for yet; there, Meta and YouTube have to build the demand first. And under about $5k a month on Google, the account is usually too small to carry a management fee.

Start with brand search in its own campaign, so the cost of defending your name stays visible and cannot flatter the account average. Group non-brand Search by product category, with negative keywords managed daily from search term data. Split Performance Max into asset groups by category and margin band, with brand terms excluded. Then give Smart Bidding one purchase conversion action carrying real order revenue, so it learns from sales rather than soft signals. Most of what goes wrong in an ecommerce account traces back to one of those decisions.

Look past the case studies at how your account would actually be run. Ask who is in it daily and whether you meet that person before signing. Ask how Performance Max sits alongside Search, and whether brand traffic is excluded from it. Ask whether ROAS is reported against store revenue or against Google's own conversion column, and who owns the account if you leave. Any PPC agency ecommerce brands shortlist should answer each of those plainly, and a guaranteed #1 position or exact ROAS is a reason to walk away.

No preparation is required. If you can, share read access to Google Ads, Merchant Center and GA4 before the call, so we are looking at your live account rather than exported reports, and bring a rough gross margin figure so ROAS can be judged against profit. The call takes 30 minutes with the senior PPC specialist who would run your account, and the written audit follows in about 48 hours. There is no obligation, and the findings are yours to keep either way.

They shift the work from choosing keywords and bids toward choosing inputs. Performance Max already decides placements across Google's inventory, and AI Max for Search brings broad-match-style query matching and automatically generated ad copy into Search campaigns. What is left to manage is what the automation reads: conversion values tied to real revenue, or to profit where cost-of-goods data is supplied; a new customer acquisition goal so first orders are valued properly; a clean feed; and exclusions. Features like AI Max are best tested against a control rather than switched on account-wide.

Standard Shopping campaigns show product ads on Google Search and the Shopping tab, with direct control over product groups, bids and negative keywords. Performance Max uses the same product feed but buys across all of Google's inventory, including YouTube, Display, Discover and Gmail, from one budget and with far less visibility into queries. Many ecommerce accounts now run PMax as the main product campaign and keep Standard Shopping for controlled tests or specific parts of the catalog. Our Google Shopping ads agency service goes deeper on feed-led Shopping management.

DTC ecommerce brands selling physical products on Shopify, Shopify Plus, BigCommerce and custom carts. Our Google Ads work has included apparel, supplements, beauty, home goods, jewelry and food and beverage brands. Industry matters less to Google Ads than three account traits: whether people already search for what you sell, whether margins can carry a first-order acquisition cost, and how large and clean the catalog is. The free audit looks at those directly, and it will say so if Google is not the right first channel for your category.

Google Ads is our core focus, but we also support Meta, email, and CRO so the whole funnel works together for your store.

No lock-in. We work month to month because we’d rather earn your business with results than hold it with a contract.

Yes. Beyond Google we run Meta ads, Klaviyo email and SMS, and conversion rate optimization, so the whole funnel works together.

Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.

Senior PPC specialists on every account, deep feed and PMax expertise, profit-first bidding, and transparent reporting, with no lock-in contracts.

One in-house hire is stretched across every campaign type and tool. An agency gives you a senior PPC specialist, feed expertise, and full tracking for less than a single senior salary.

We set up enhanced conversions, server-side tracking, and GA4 so Google’s bidding optimizes to real revenue, not soft conversions, with clean attribution across Search, Shopping, PMax, and YouTube. You keep full admin access to the account throughout.

You work with a dedicated senior PPC specialist and a live dashboard, with a weekly written report so you always know how spend is performing.