The B2B performance marketing agency judged on pipeline, not lead counts

Yes. We focus on B2B and SaaS, so our targeting, creative, and attribution playbooks are built for complex, multi-stakeholder sales cycles, not impulse purchases.

Most clients spend at least $10k/month across paid channels. B2B clicks are expensive, so below that the free audit will tell you whether paid is the right next step, we won’t push you to scale before the funnel is ready.

You’ll get audit findings in 48 hours. B2B cycles are longer, expect lead-quality improvements in 30 to 60 days, pipeline impact in 60 to 90 days, and measurable CAC reduction by 90 to 120 days. We never guarantee a lead count or cost, any agency that does is a red flag.

We connect your CRM (HubSpot or Salesforce) and import offline conversions, so we report cost-per-SQL, pipeline created, and CAC tied to closed-won, not just form fills or in-platform leads.

No. We work month to month with no lock-in, and you keep full ownership of your ad accounts and CRM data. We’d rather earn your business with pipeline than hold it with a contract.

Yes. Our in-house team produces ad creative and landing pages tuned to your ICP and messaging, and tests angles continuously so winners keep scaling.

We run LinkedIn Ads, Google Search, ABM, and multi-channel retargeting. LinkedIn for high-value, longer-cycle deals; Google for high-intent demand; weighted toward whatever fills your pipeline.

Yes. Beyond paid ads we run lead nurture, landing-page CRO, and sales-marketing alignment, so demand turns into pipeline and closes.

Yes. We work with B2B and SaaS brands across the US, UK, and other English-speaking markets.

Senior B2B strategists on every account (not a junior after the pitch), CRM-connected pipeline attribution, fixed fees not percentage-of-spend, and reporting that surfaces the bad news too.

Most B2B performance marketing retainers run $3,500 to $20,000 per month on a fixed fee, separate from your ad budget. We avoid percentage-of-spend because it rewards spending more, not performing better. A four-person in-house team costs $300k+ a year; an agency gives you senior strategists, creative, and analysts for a fraction of that. Clear scope before anything starts.

An agency, for most B2B brands still building their paid engine. One in-house hire rarely has deep LinkedIn, Google, ABM, and creative skills at once and takes months to ramp; an agency gives you a senior strategist plus a full team for less than a single senior salary, productive in weeks.

We connect your CRM and import offline conversions back into the ad platforms, so bidding optimizes to SQLs and pipeline, and reporting reflects closed-won revenue, not vanity leads or platform-inflated numbers.

You work with a dedicated senior B2B strategist as your point of contact (not a junior after you sign), with a live dashboard and a weekly written report so you always know how pipeline is building.

A B2B performance marketing agency plans, buys and optimises paid media for companies with long, multi-stakeholder sales cycles, and is measured on qualified pipeline rather than clicks or lead counts. In practice that means LinkedIn Ads, Google Search, account-based marketing and retargeting, plus the ad creative and landing pages behind them, plus the CRM wiring that connects a click to an opportunity. The deliverable is cost per SQL, pipeline created and CAC payback against closed-won revenue, not a screenshot of platform conversions.

Performance marketing for B2B differs from B2C mainly in what you can optimise toward and how long you wait. B2C conversions happen in the same session, so the platform sees the outcome and learns immediately. B2B conversions happen weeks later inside a CRM, involve a buying committee rather than one person, and are often disqualified by sales. So you feed offline conversions back into the platforms and judge campaigns on cost per SQL instead of cost per lead.

B2B performance-based marketing means the agency's fee tracks outcomes — qualified leads, opportunities or pipeline — rather than a flat retainer or a share of media spend; some buyers use the phrase performance based marketing company for the same idea. We use fixed or performance-based fees, never percentage of spend, so a performance-based arrangement is available where tracking is clean enough to attribute results honestly: a connected CRM, agreed SQL definitions, offline conversion imports. Without that data, a fixed fee is fairer to both sides.

We are not a German-language B2B performance marketing agentur. Optimize Goal works in English with B2B and SaaS brands across the US, UK and other English-speaking markets, so if you need German-language creative, German landing pages and a German-speaking account team, a local Agentur will serve you better. If your company is headquartered in DACH but sells into English-speaking markets and runs its marketing in English, that is a fit — the LinkedIn targeting, Google Search work and CRM attribution are the same either way.

For most B2B companies still building their paid engine, a B2B performance agency is the faster route. One in-house hire rarely has deep LinkedIn, Google, ABM, creative and attribution skills at once and takes months to ramp, while an agency gives you a senior strategist plus a full team for less than a single senior salary. In-house wins later, once the playbook is proven and the work is mostly execution. Plenty of teams run both: an internal owner, with the agency on media and creative.

Most of our clients spend at least $10k/month across paid channels before working with a B2B performance marketing agency. B2B clicks are expensive, LinkedIn especially, so below that level campaigns spend the whole month in the learning phase and never produce enough data to optimise against. If you are under that number, the free audit will say honestly whether paid is the right next step, or whether tracking, offer and landing pages come first.

Pipeline from B2B paid media builds on the sales cycle's clock, not the ad platform's. You get audit findings in 48 hours and first campaigns live in about two weeks. From there, expect lead-quality improvements in 30 to 60 days, pipeline impact in 60 to 90 days, and measurable CAC reduction by 90 to 120 days. We never guarantee a lead count or a cost per lead; any agency that does is guessing, or planning to buy cheap leads to hit the number.

We run LinkedIn Ads, Google Search, account-based marketing and multi-channel retargeting, and most B2B programs use LinkedIn and Google together. LinkedIn is the choice when deals are over $10k, cycles run six months or longer, or you need job-title, seniority and named-account targeting. Google Search is the choice when buyers are already searching and you want high-intent demand at a lower cost per click. Budget follows whichever produces qualified pipeline, judged on cost per SQL.

We connect your CRM — HubSpot or Salesforce — and import offline conversions back into LinkedIn Campaign Manager and Google Ads, so bidding optimises toward SQLs and opportunities instead of form fills. Reporting then shows cost per SQL, pipeline created, CAC payback and closed-won revenue in a live dashboard, alongside a weekly written report. GA4 covers on-site behaviour between click and form. The point is one set of numbers marketing and sales both agree on.

Ad creative and landing pages are part of the engagement, not an upsell. Our in-house team produces the ads and builds conversion-focused demo and offer pages tuned to your ICP and messaging, then tests angles continuously so winners keep scaling. This matters more in B2B than in ecommerce: LinkedIn clicks are expensive enough that a mediocre landing page can double your effective cost per SQL. Landing-page CRO runs alongside the media, not as a separate project.

No. Engagements are month to month with no lock-in, and you keep full ownership of your ad accounts, CRM and data throughout. We would rather earn the next month with pipeline than hold it with a contract. That is also why we only take on 2–3 new partners a month, so every account keeps a senior strategist's attention. If a program is not working and we cannot fix it, you should be able to leave without a legal argument about it.

A dedicated senior B2B strategist runs your account day to day and is your point of contact — the person you meet is the person in the account, not a junior handed the work after the pitch. They own channel strategy, budget decisions and the weekly report, and work with our in-house creative and analytics people on the builds. You also get a live dashboard, so you are never waiting on a monthly deck to find out how pipeline is tracking.

Most B2B growth performance marketing agencies look identical on their websites, so compare them on four things. Ask who is actually in the account after you sign, not who is in the pitch. Ask how they charge, because a percentage of ad spend rewards bigger budgets. Ask which metric they agree to be judged on, and whether they will connect your CRM to prove it. Then ask to see a report containing bad news.