B2B performance marketing that wins back the pipeline your ads already paid for

It is $700 per month, flat, with no setup fee. That covers a revenue-leak analysis, the fixes, running your LinkedIn and Google campaigns, A/B testing, monitoring with a weekly report, and monthly optimization. Ad spend and tool subscriptions are extra. For context, typical agency retainers land between $2,500 and $15,000 a month, or take 10 to 20% of ad spend.

No. Your media budget goes directly from you to LinkedIn, Google and Meta through ad accounts you own, and never passes through me. The flat fee stays put when the budget moves. You can see every dollar inside the platforms, and the weekly report sets it beside cost per SQL.

No. Optimize Goal is one specialist, Aditya Singh, working directly in your accounts. That means no handoff after the pitch, no retainer tiers and no contract. It also sets a ceiling: one person cannot run brand, content and PR beside paid media, so if you need that breadth, a broader provider fits better.

I do: the analysis, the tracking and account fixes, the campaign builds, the tests and the weekly report. None of it is delegated, and you speak to the person making the changes. The practical limit is time, which is why I accept only 2–3 new brands a month.

No to all three. The plan renews monthly and you can cancel in any month. Your ad accounts, pixels and CRM data stay yours throughout, so leaving means switching the plan off, not migrating anything. If the audit shows a poor fit, I say so before you pay for a first month.

Written findings arrive within 48 hours of the call, and structural fixes go in inside the first 2 weeks. Lead-quality signals tend to firm up at 30 to 60 days and pipeline movement shows at 60 to 90, depending on your sales cycle. I cannot promise a specific number.

Only if you also run a Shopify store. Every Optimize Goal Shopify app is free while you are a client, but the apps apply to Shopify stores only, so for a typical B2B site they are a footnote. The pipeline work stands on its own. Together they are worth $1,000.

It runs 30 minutes with me. I look at your LinkedIn and Google accounts, how leads reach the CRM and where visitors drop on the landing page, then send written findings within 48 hours covering the leaks, the first fixes and whether the monthly plan suits you. They are yours either way.

Skip me if you want a guaranteed lead or pipeline number, a brand or content program, or a site rebuild first. I do not replace a sales process either: if leads wait days for a reply or reps will not work them, more ads only add cost, and I will say so on the audit.

B2C conversions happen in one session, so the platform sees the outcome and learns fast. B2B conversions land weeks later in a CRM, involve a buying committee and are often disqualified by sales. So the outcome is fed back as an offline conversion and campaigns are judged on cost per SQL.

I pass a click identifier through the form into the CRM record, then import the stages that matter back into LinkedIn Campaign Manager and Google Ads as offline conversions. GA4 covers on-site behavior between click and form. The weekly report shows cost per SQL, pipeline created and closed-won revenue by campaign.

A broader B2B marketing agency sells brand, content, events and PR beside some paid media. A B2B demand generation agency or B2B paid media agency concentrates on buying clicks and often stops at the platform dashboard. I sit narrower: paid media plus the landing pages and CRM wiring behind it, judged on pipeline, by one person for a flat fee.

Yes, and often that is the right call. Start with Google Search when buyers already search your category, or LinkedIn when you need job-title or named-account reach, then add the second channel once the first produces SQLs at a cost you can defend. Microsoft Ads and Reddit are later tests.

Choose in-house once the playbook is proven and there is full-time work for one person. A typical B2B performance agency fits large multi-channel scope and a retainer budget. One specialist on a flat fee fits a company that first needs its leaks found and fixed.

Fixed fee, yes. Agency and paid on results, no. The fee is $700 a month whatever the campaigns produce, and it does not move with ad spend, lead count or pipeline. Performance describes how I judge the work: cost per SQL, pipeline created and CAC payback from your CRM, reported every week. Some performance-based deals bill per lead or per booked meeting, which pays for volume whether or not sales can use it. A flat fee removes that pull, though it also means I share no downside, so I promise no result and you can leave in any month.

It depends on who should carry the risk and how much scope you need. A performance based marketing company that charges per lead or takes a share of revenue shares the risk, which can suit high lead volume and a short, simple sale. A broader performance-based marketing agency suits wide scope, such as brand, content and events beside paid media. One specialist on a flat fee suits a company whose problem is leaks in a funnel it already has. Whichever you consider, ask how a qualified lead is defined, who owns the ad accounts and what happens to the fee if volume falls.

Four pieces have to be in place before budget scales: an SQL definition that sales has agreed to, a click identifier carried through the form into the CRM record, the stages that matter imported back into LinkedIn Campaign Manager and Google Ads as offline conversions, and exclusions that keep off-ICP audiences out. Findings arrive within 48 hours of the call and these structural pieces go in inside the first 2 weeks. Landing pages and forms get tuned afterwards, once the data shows where visitors drop.

Three things, shown in your own accounts rather than on a slide. First, a written SQL definition that sales has signed off. Second, proof that a click can be traced to a CRM opportunity and that those stages return to LinkedIn and Google as conversions. Third, a report showing pipeline by campaign, not only leads. Apply the same test to a performance marketing agency focused on qualified pipeline generation, and to me: on the free audit I check whether a click can be traced to an SQL today, and name the gap if it cannot.