Senior B2B strategists
Your account is led by a senior B2B strategist, never handed off to a junior after the pitch.
$480M+ in tracked B2B pipeline
Turn ad spend into pipeline and revenue you can measure
A B2B performance marketing agency obsessed with pipeline, not vanity leads. Full-funnel paid media across LinkedIn, Google and Meta, tied to your CRM.
No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours
$480M+Pipeline generated
50+B2B accounts run
-35%Typical CAC reduction
2 wksTo first campaigns live
Trusted by 50+ D2C brand founders
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
A B2B performance marketing agency obsessed with pipeline, not vanity leads
A B2B performance marketing agency runs paid media to generate qualified pipeline, not just clicks or leads, optimizing to SQLs, CAC, and revenue. Optimize Goal is a B2B performance marketing agency for SaaS and B2B brands across the US, UK, and beyond: we run LinkedIn Ads, Google Ads, and multi-channel retargeting, back it with conversion-focused creative and landing pages, and report pipeline and cost-per-SQL tied to closed revenue, not vanity metrics. As a B2B performance agency, we deliver full performance marketing services for B2B companies — paid search, LinkedIn, and ABM — measured on pipeline and closed revenue.
Pipeline-first strategy
We optimize for qualified pipeline, cost-per-SQL, and CAC payback, not raw lead volume.
Landing pages & CRO
An in-house team builds ads and landing pages tuned to your ICP and buyer journey.
You own your accounts
Your ad accounts, CRM, and data stay yours, always. Plus a live dashboard tying spend to pipeline.
Full-funnel B2B paid media, built for pipeline
One senior team running every B2B channel against a single goal: qualified, trackable pipeline for your sales team.
LinkedIn Ads
Precise job-title, company, and seniority targeting on LinkedIn that reaches your exact buyers, built for deals over $10k and longer sales cycles.
Google Ads & Search
High-intent Search campaigns that capture buyers actively looking for your solution, the fastest, lowest-CPC way to demand.
Performance marketing
ABM campaigns that focus spend on your target account list, layering LinkedIn targeting, CRM data, and personalized messaging.
Retargeting & display
Multi-channel retargeting across Google, Meta, and display that keeps your brand in front of accounts through a long buying cycle.
Landing pages & CRO
Conversion-focused landing pages and on-site testing that turn expensive B2B clicks into demos and qualified leads.
Tracking & attribution
CRM-connected tracking and offline conversion imports that tie ad spend to pipeline and closed-won, not just form fills.
Certified strategists, plugged into your stack
LinkedIn & Google certified
LinkedIn Marketing and Google Partner, running to platform best practices.
Pipeline-first media buying
We optimize to cost-per-SQL and CAC payback, not clicks, traffic, or MQL counts.
Tools & tech partners
We work in HubSpot, Salesforce, LinkedIn Campaign Manager, GA4, and your stack.
Full-funnel demand gen that fills the pipeline
Paid ads create the demand. Nurture, CRO, and sales alignment make sure it converts to pipeline and closes, the full funnel a modern B2B performance agency should own.
Lead nurturing
Email nurture sequences that move MQLs to SQLs and keep your pipeline warm through long cycles.
Sales & marketing alignment
Shared definitions, SQL feedback loops, and reporting your sales team and leadership trust.
Conversion rate optimization
Landing-page and funnel testing so more of your expensive B2B traffic converts to demos.
Revenue attribution
CRM-connected attribution so you know which channel and campaign really drives pipeline.
How it works
A clear path from spend to pipeline
Free growth audit
We audit your ad accounts, funnel, and tracking, align on your ICP, then show you exactly where pipeline is leaking and the size of the opportunity, usually within 48 hours.
Strategy & ICP alignment
You get a channel plan, ICP and ABM targeting, and a spend-to-pipeline forecast before a single dollar is committed.
Launch & test
We launch campaigns and run structured creative and audience tests to find qualified-lead winners fast.
Scale & report
We scale what works, cut what doesn’t, and report pipeline and cost-per-SQL tied to closed revenue every week, including the bad news.
Numbers that move the pipeline
Cost per SQL
SaaS brand, LinkedIn + Google rebuild, -40%
MQL volume
HR-tech brand, ICP-aligned creative refresh
Average deal value
Fintech brand, ABM to target accounts
Lower cost per acquisition
Dev-tools brand, landing-page CRO program
Pipeline ROI
Cybersecurity brand, full-funnel LinkedIn
Product-qualified leads
PLG SaaS brand, retargeting + nurture
Every B2B channel, run against pipeline
We run the full B2B mix and weight budget toward wherever it generates qualified pipeline, all tied back to cost-per-SQL.
LinkedIn Ads
Job-title and account targeting for deals over $10k and 6+ month cycles, the core B2B channel.
Google Search
High-intent keyword campaigns that capture buyers actively searching, fast and cost-efficient.
Account-based marketing
Focused spend on your target account list with personalized creative and CRM integration.
Retargeting & display
Multi-channel retargeting that keeps you in front of accounts through a long buying cycle.
Landing pages & CRO
Conversion-focused pages and testing that turn expensive clicks into demos and SQLs.
Revenue attribution
CRM-connected tracking and offline conversions so you know what actually drives pipeline.
Results our clients can defend
“They scaled our LinkedIn and Google pipeline 3x while cutting cost per SQL 40%. The reporting finally makes sense.”
“First agency that optimizes for pipeline, not lead count. Qualified opportunities are up 60% in a quarter.”
“They surface the bad news too, which is rare. We trust the reporting, and our cost per SQL keeps dropping.”
The difference
Built differently from a typical agency
A pipeline-focused growth partner
- Senior B2B strategist on every account
- ICP, ABM & audience strategy
- CRM-connected pipeline attribution
- Landing-page & CRO support included
- Transparent reporting, no lock-in
One generalist, stretched thin
- One hire juggling every channel
- No deep LinkedIn or ABM expertise
- Form-fills, no pipeline attribution
- Tooling and ad costs stack up fast
- Hard to scale when you grow
Junior team after the pitch
- Senior in the pitch, junior after
- Generic playbook, not B2B-aware
- MQL counts over real pipeline
- Only ever reports good news
- Long lock-in contracts
Specialists in scaling B2B & SaaS pipeline
Deep experience across the B2B categories with complex sales cycles, so your strategy starts with proven playbooks.
Transparent management pricing
Most B2B retainers run $3,500 to $20,000 per month depending on channels and scope. We use fixed or performance-based fees, never percentage-of-spend, so our incentives match yours. Clear scope before anything starts.
Single-channel management
One core channel (LinkedIn or Google) managed end to end, with creative and reporting.
Full-funnel management
LinkedIn, Google, and retargeting run together against one pipeline goal.
Growth partnership
Full-funnel demand gen plus ABM, CRO, and creative for B2B brands scaling pipeline fast.
Everything you need, one fixed fee
One transparent fixed monthly fee, never a percentage of spend. We scale only when the pipeline justifies it.
Related performance marketing services
From B2B paid media to LinkedIn and Google Ads, explore the specific service you need.
FAQ
Questions B2B marketing leaders ask us
Do you only work with B2B and SaaS brands?
Yes. We focus on B2B and SaaS, so our targeting, creative, and attribution playbooks are built for complex, multi-stakeholder sales cycles, not impulse purchases.
What ad budget do I need to work with you?
Most clients spend at least $10k/month across paid channels. B2B clicks are expensive, so below that the free audit will tell you whether paid is the right next step, we won’t push you to scale before the funnel is ready.
How fast will I see results?
You’ll get audit findings in 48 hours. B2B cycles are longer, expect lead-quality improvements in 30 to 60 days, pipeline impact in 60 to 90 days, and measurable CAC reduction by 90 to 120 days. We never guarantee a lead count or cost, any agency that does is a red flag.
How do you track and report pipeline?
We connect your CRM (HubSpot or Salesforce) and import offline conversions, so we report cost-per-SQL, pipeline created, and CAC tied to closed-won, not just form fills or in-platform leads.
Are there long-term contracts?
No. We work month to month with no lock-in, and you keep full ownership of your ad accounts and CRM data. We’d rather earn your business with pipeline than hold it with a contract.
Do you make the ad creative too?
Yes. Our in-house team produces ad creative and landing pages tuned to your ICP and messaging, and tests angles continuously so winners keep scaling.
Which channels do you actually run?
We run LinkedIn Ads, Google Search, ABM, and multi-channel retargeting. LinkedIn for high-value, longer-cycle deals; Google for high-intent demand; weighted toward whatever fills your pipeline.
Do you handle nurture and CRO too?
Yes. Beyond paid ads we run lead nurture, landing-page CRO, and sales-marketing alignment, so demand turns into pipeline and closes.
Do you work with US and UK B2B brands?
Yes. We work with B2B and SaaS brands across the US, UK, and other English-speaking markets.
What makes you different from other B2B agencies?
Senior B2B strategists on every account (not a junior after the pitch), CRM-connected pipeline attribution, fixed fees not percentage-of-spend, and reporting that surfaces the bad news too.
How much does a B2B performance marketing agency cost?
Most B2B performance marketing retainers run $3,500 to $20,000 per month on a fixed fee, separate from your ad budget. We avoid percentage-of-spend because it rewards spending more, not performing better. A four-person in-house team costs $300k+ a year; an agency gives you senior strategists, creative, and analysts for a fraction of that. Clear scope before anything starts.
Should I hire an agency or build in-house?
An agency, for most B2B brands still building their paid engine. One in-house hire rarely has deep LinkedIn, Google, ABM, and creative skills at once and takes months to ramp; an agency gives you a senior strategist plus a full team for less than a single senior salary, productive in weeks.
How do you connect ad spend to revenue?
We connect your CRM and import offline conversions back into the ad platforms, so bidding optimizes to SQLs and pipeline, and reporting reflects closed-won revenue, not vanity leads or platform-inflated numbers.
Who is my point of contact day to day?
You work with a dedicated senior B2B strategist as your point of contact (not a junior after you sign), with a live dashboard and a weekly written report so you always know how pipeline is building.
What is a B2B performance marketing agency?
A B2B performance marketing agency runs paid media to generate qualified pipeline and revenue for businesses with complex, multi-stakeholder sales cycles, not impulse purchases. Where lead-gen agencies stop at MQL volume, a performance agency owns the full funnel from first touch to SQL and optimizes to cost-per-SQL, CAC payback, and closed revenue. At Optimize Goal that means LinkedIn Ads, Google Search, account-based marketing, multi-channel retargeting, conversion-focused landing pages, and CRM-connected attribution, all tied back to pipeline rather than clicks or form fills.
The two channels do different jobs. LinkedIn wins when deals exceed $10k, sales cycles run six months or longer, or you need to reach specific job titles and accounts, its targeting is unmatched for B2B. Google Search wins when prospects are actively searching, cycles are shorter, or budget is tight, it captures high-intent demand faster and cheaper per click. Most B2B programs need both, plus retargeting to stay in front of accounts through a long buying cycle, which is exactly how we structure spend.
Every account is led by a senior B2B strategist as your point of contact, not a junior handed the account after the pitch. We connect your CRM so reporting reflects pipeline and closed-won, not vanity leads; we charge fixed fees rather than a percentage of spend, so our incentives match yours; and we surface what underperformed, not just the good news. Whether you need LinkedIn Ads, Google Search, ABM, or full-funnel demand generation, the goal is the same: qualified, trackable pipeline your sales team can close.
2–3 partners a month
Ready to see what your account can do?
Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.