The ecommerce performance marketing agency that reports profit, not platform ROAS

An ecommerce performance marketing agency charges a management fee separate from your ad budget. Most full-funnel retainers run $2,500 to $15,000 per month, or 10 to 20% of ad spend, depending on channels and scope. Ours covers media buying, creative production, tracking and reporting in one transparent monthly fee, and you get a clear scope before anything starts. We scale budget only when the numbers justify it, not because a bigger budget pays us more.

Yes, when three conditions hold: tracking can tell you which spend produced which orders, the product carries enough margin to pay for acquisition, and creative is refreshed often enough to keep reaching new buyers. When one of those is missing, performance marketing tends to look healthy in the platform dashboard while contribution margin quietly shrinks. That is why our audit checks tracking and unit economics before it looks at media. If your economics do not support paid acquisition yet, we will say so on the call rather than sell you a retainer.

For most DTC ecommerce brands under roughly $10M in revenue, an agency wins on speed and coverage. One in-house hire is stretched across Meta, Google, creative and tracking, and takes months to ramp. A four-person in-house team costs $300k+ a year in salary alone. An agency gives you a senior media buyer, an in-house creative team and full tracking for less than a single senior salary, and is productive in weeks. Past that scale, a hybrid usually beats either option.

Performance marketing agency fees come in two shapes, a flat retainer or a percentage of ad spend, and we charge the first: one transparent monthly fee, agreed against a defined scope before work starts. Percentage-of-spend pricing rewards an agency for spending more of your money, which is the opposite of what a profit-first mandate should pay for. Industry retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of spend; we quote the flat number instead, so your cost is predictable and budget only rises when the margin supports it.

No, and it is worth knowing why before you hire one that does. A pay-for-performance marketing agency takes a share of revenue or a fee per order, which sounds aligned until you ask whose attribution counts the orders. Platform-reported conversions overstate results, so the agency gets paid for the same double-counting you are trying to escape, and for chasing cheap returning customers over new ones. We charge one flat monthly fee, work month to month with no lock-in, and let blended ROAS and contribution margin decide whether we keep the account.

MER, or media efficiency ratio, is your total revenue divided by your total ad spend across every channel. ROAS is revenue a single ad platform attributes to itself using its own attribution window, which is why the platforms together often claim more orders than you actually received. We use blended ROAS and MER to make budget and scale decisions, and platform ROAS only to diagnose what is happening inside an individual account.

A good one optimizes the numbers your bank statement agrees with. Ours are blended ROAS and MER for scale decisions, new-customer CAC and CAC payback for the cost of growth, and contribution margin for whether that growth is worth having, all reported weekly alongside new-customer revenue. Platform ROAS, click-through rate, CPM and frequency still matter, but as diagnostic inputs inside an account rather than as results. If an agency's report leads with impressions, clicks or platform ROAS, it is optimizing activity rather than performance.

It depends on your margin, which is why we will not quote a benchmark. Breakeven ROAS is one divided by the share of each order left after COGS, shipping and payment fees: the thinner that share, the higher the ROAS you need just to stand still, so a figure that is profitable for one store loses money for another. We work yours out on the audit call, set the blended target above it, and judge new-customer campaigns separately, because first orders can run below breakeven when repeat purchases pay them back.

PPC names a pricing model: you pay per click, most often on Google and Microsoft Bing search ads. Performance marketing names an accountability model: the work is judged on orders, revenue and margin, whichever channel produces them. A PPC-only agency can report a falling cost per click while the account loses money; a performance agency is held to blended ROAS, CAC and contribution margin across Meta, Google, TikTok and email together. Most ecommerce performance programs include PPC, but paid social, creative, tracking and conversion work decide just as much of the result.

We typically partner with ecommerce and D2C brands spending between $10k and $500k per month on paid media. Below that range, the free audit will usually recommend a leaner setup — fixing tracking, offer and landing pages first — rather than a management retainer, because a retainer has to pay for itself out of the margin it creates. We would rather tell you that on the audit call than take the engagement anyway.

Ecommerce performance marketing usually moves in stages. You get audit findings within 48 hours, and tracking and structural fixes normally show up in the numbers inside the first two weeks. Expect account restructure and creative testing in the first 30 days, the first profitable winners between days 30 and 60, and a clear scale plan by day 90. We never promise a specific ROAS — any agency guaranteeing an exact number is a red flag.

Most of our clients are DTC and Shopify brands, but the media buying, creative and measurement work is platform-agnostic. If you are looking for a WooCommerce performance agency, the difference is in the tracking layer rather than the strategy: WooCommerce needs its own server-side setup and data-layer work before the revenue numbers can be trusted. We scope that during the audit so you know exactly what has to be fixed before spend scales.

Not by a fixed formula. Budget follows payback: a channel gets more spend while its marginal return on a blended basis stays above target, and the next dollar goes elsewhere once it drops. In practice Meta tends to carry new-customer volume, Google Search and Shopping capture demand that already exists, TikTok earns its share when the creative works there, and Klaviyo email and SMS keep the first order from being the last. The mix moves with CPMs, seasonality and inventory, so we review it weekly rather than fixing it once in a plan.

Often, but not by default. Performance Max works best for stores with a clean product feed, reliable conversion tracking and enough purchase volume for the algorithm to learn from. Left unsupervised, it tends to drift toward branded searches and returning visitors, then report revenue you would have had anyway. We run it alongside standard Search and Shopping, with brand exclusions and the feed segmented by margin, and judge it on blended ROAS and new-customer revenue rather than the ROAS it reports about itself. The audit shows which case your account is in.

Both. As a performance creative agency for ecommerce, we script and produce statics, UGC and short-form video in house, then test new concepts every week so your winning ads never run dry. Creative is briefed from account data: objections in comments, angles that survived last month, products with the margin to carry the spend. Media buying without a creative engine stalls the moment the current winner fatigues.

We set up server-side tracking, Meta CAPI and GA4 to spec, then report blended ROAS tied to actual store revenue rather than in-platform conversions alone. Where it helps, we work in Triple Whale or Northbeam so one blended view replaces four dashboards that disagree. You get a weekly written report and a live dashboard you can open any time, so nothing has to be reconstructed at the end of the month.

No. We work month to month with no lock-in and no large upfront fee, and you keep full ownership of your ad accounts, pixels and data. We only take on 2–3 new partners a month, which is how senior time stays on the accounts we already have. We would rather earn the next month with results than hold it with a contract you cannot leave.

A dedicated senior media buyer runs your account — the person you meet on the audit call is the person in the account every day. No handoff to a junior, no rotating account manager, no shared inbox. They are backed by the in-house creative team and by whoever owns your tracking, so requests do not queue behind one stretched generalist. You also get a live dashboard and a weekly written report.

It is a 30-minute call with the senior media buyer who would run your account, not a salesperson. If you can, share view access to your ad accounts beforehand, plus a rough idea of margin per order; nothing needs to be tidied first. We look at tracking, account structure, creative cadence and how platform revenue compares with store revenue, then send findings, usually within 48 hours. They are yours to keep whether or not you hire us, and if the honest answer is that your spend is too low for an agency, we will tell you.

Yes. We work with DTC ecommerce brands across the US, UK and other English-speaking markets. UK founders tend to search for ecommerce optimisation while US founders search for optimization, but the work is identical: the same channels, the same margin maths, the same blended reporting. Currency, VAT treatment and shipping economics get built into the margin model so the profit figures are correct for your market.

Yes. We focus on DTC ecommerce and Shopify brands, so our creative, tracking, and landing-page playbooks are built for online stores.

We set up server-side tracking and report blended ROAS tied to actual revenue, not just in-platform numbers that overstate results.

Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling.

We run Meta (Facebook and Instagram), Google and Shopping, and TikTok, then weight the mix toward wherever your store can scale profitably.

Yes. Beyond paid ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.

Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.

Senior buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.

An agency, for most brands under ~$10M in revenue. One in-house hire is stretched across every channel and tool and takes months to ramp; an agency gives you a senior buyer, an in-house creative team, and full tracking for less than a single senior salary, and is productive in weeks.

We set up server-side tracking and use blended reporting (and tools like Triple Whale or Northbeam) so your numbers reflect real revenue, not platform-inflated ROAS.

You work with a dedicated senior media buyer and a live dashboard, with a weekly written report so you always know how spend is performing.