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$340M+ in tracked ecommerce sales

The ecommerce performance marketing agency that reports profit, not platform ROAS

Paid media, performance creative, CRO and tracking run as one system for DTC brands. We optimize to blended ROAS, CAC and contribution margin — the numbers your bank account agrees with. Month to month, no lock-in, and you keep every account.

No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours

$340M+Ad spend managed
4.2xAverage blended ROAS
+62%New-customer revenue
320+Ecommerce brands

Trusted by 50+ D2C brand founders

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What is an ecommerce performance marketing agency?

An ecommerce performance marketing agency is a paid-media team that runs an online store’s advertising across Meta, Google and TikTok and is judged on the revenue and margin those ads produce, not on clicks, impressions or platform-reported ROAS.

Optimize Goal is an ecommerce performance marketing agency for DTC brands in the US, UK and other English-speaking markets. We run paid social, Google and Shopping, and TikTok, back them with in-house performance creative and CRO, and report blended ROAS tied to real revenue rather than platform-inflated numbers. Every account is run by a senior media buyer — the person you meet on the audit call is the person in the account. We work month to month with no lock-in, and your ad accounts, pixels and data stay yours.

The word “performance” is doing real work here. A traditional agency sells activity: campaigns launched, impressions bought, a monthly deck. A performance agency sells an outcome and accepts a number it can be held to. Search performance marketing ecommerce and every result on page one promises exactly that, so the question worth asking is which number they report. If the dashboard says 4x and the bank account disagrees, the account is being optimized against a figure that does not exist.

In practice the job splits into four parts: media buying, creative, measurement and conversion. Media buying decides where the next dollar goes. Creative decides whether it works — on Meta, creative is the targeting. Measurement decides whether you can tell. Conversion decides how much of the traffic you already paid for turns into an order. Agencies that own only the first part hand you a scaling problem the moment CPMs move. We run all four, which is why performance marketing services for ecommerce brands should be scoped as a system, not a channel.

This is not the right service for every store. We typically partner with ecommerce and D2C brands spending between $10k and $500k per month on paid media, and we take on 2–3 new partners a month so senior time is not spread thin. If you sit below that spend, the free audit will usually tell you to fix tracking and offer economics before hiring anyone to manage media. We would rather say that on the call than sell a retainer that cannot pay for itself.

Typical retainer
$2,500 to $15,000 per month for full-funnel management, or 10 to 20% of ad spend
Best fit
DTC ecommerce and Shopify brands in the US and UK, past a ceiling budget alone has not broken
Ad spend we work with
Ecommerce and D2C brands spending $10k to $500k per month across paid channels
Contract terms
Month to month, no lock-in. You keep your ad accounts, pixels and data.
Channels run
Meta (Facebook and Instagram), Google Search, Shopping and PMax, TikTok, Klaviyo email and SMS
Metrics reported
Blended ROAS, CAC, contribution margin and new-customer revenue, weekly
Free audit turnaround
Ad accounts, tracking and store reviewed, with findings usually within 48 hours
Time to results
Structural fixes inside 2 weeks, first profitable winners days 30–60, scale plan by day 90
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
Priya N. — Founder, DTC skincare brand

A performance marketing agency obsessed with profit, not vanity metrics

A performance marketing agency is a team that runs paid media (Meta, Google, TikTok) on a pay-for-results basis, optimizing to revenue and ROAS rather than clicks or impressions. Optimize Goal is a performance marketing agency for DTC ecommerce brands across the US, UK, and beyond: we run paid social, Google, and TikTok, back it with in-house performance creative and CRO, and report blended ROAS tied to real revenue, not platform-inflated numbers.

Senior media buyers

Your account is run by a senior media buyer, never handed off to a junior.

Profit-first strategy

We optimize for blended ROAS and new-customer revenue, not vanity clicks.

Performance creative

An in-house studio feeds your ads with fresh, tested creative every week.

You own your accounts

Your ad accounts, pixels, and data stay yours, always. Plus a live dashboard tying spend to real revenue.

Full-funnel paid media, built for ecommerce

One senior team running every paid channel against a single goal: profitable, trackable revenue for your store.

Meta Ads (FB & IG)

Full-funnel prospecting and retargeting on Facebook and Instagram, built around creative that converts cold traffic into buyers.

Google & Shopping

Search, Performance Max, and Shopping campaigns that capture high-intent demand and feed your product catalog.

Ecommerce performance marketing

Native, hook-driven video ads that reach new audiences and drive first-purchase revenue at a profitable CPA.

Performance creative & UGC

A creative engine of statics, UGC, and video, scripted and tested weekly so your winning ads never run dry.

Email & SMS (Klaviyo)

Klaviyo flows and campaigns that turn first-time buyers into repeat revenue and grow lifetime value.

Tracking & CRO

Server-side tracking and on-store A/B tests that fix attribution and lift the conversion rate your ads pay for.

Certified buyers, plugged into your stack

Meta & Google certified

Meta Business and Google Partner, running to platform best practices.

Profit-first media buying

We optimize to blended ROAS and CAC, not in-platform vanity numbers.

Tools & tech partners

We work in Klaviyo, Triple Whale, Northbeam, TikTok, and your wider stack.

Full-funnel growth that makes every click pay back

Paid ads bring the traffic. Email and SMS, CRO, and retention make sure it converts and comes back, the full funnel a modern performance marketing agency should own.

Email & SMS (Klaviyo)

Klaviyo flows and campaigns that turn first-time buyers into repeat revenue.

Retention & LTV

Post-purchase flows and audiences that grow lifetime value, not just first orders.

Conversion rate optimization

On-store A/B testing and landing pages so more of your paid traffic converts to sales.

Tracking & attribution

Server-side tracking and blended reporting so you know which channel really drives revenue.

How it works

A clear path from spend to scale

  1. Free performance audit

    We audit your ad accounts, store, and tracking, then show you exactly where revenue is leaking and the size of the opportunity, usually within 48 hours.

  2. Strategy & forecast

    You get a channel plan, creative angles, and a spend-to-revenue forecast before a single dollar is committed.

  3. Launch & test

    We launch campaigns and run structured creative and audience tests to find profitable winners fast.

  4. Scale & report

    We scale what works, kill what doesn’t, and report blended ROAS tied to real revenue every week.

Numbers that move the bottom line

Blended ROAS

Apparel brand, scaled spend from $40k to $180k/mo

Cost per acquisition

Supplements brand, Meta + Google rebuild

New-customer revenue

Beauty brand, TikTok + UGC creative engine

Store conversion rate

Home goods brand, landing-page CRO program

Return on ad spend

Jewelry brand, Performance Max + Shopping

Repeat purchase revenue

Food & bev brand, retargeting + retention

Every paid channel, run against revenue

We run the full paid mix and weight budget toward wherever your store can scale profitably, all tied back to blended ROAS.

Meta Ads

Facebook and Instagram prospecting and retargeting, built around creative that converts cold traffic.

Google & Shopping

Search, Performance Max, and Shopping that capture high-intent demand and feed your catalog.

TikTok Ads

Hook-driven native video that reaches new audiences and drives first-purchase revenue.

Email & SMS

Klaviyo flows and campaigns that turn first-time buyers into repeat, higher-LTV customers.

Performance creative

Statics, UGC, and video scripted and tested weekly so your winning ads never run dry.

Tracking & attribution

Server-side tracking and blended reporting so you know which channel actually drives revenue.

Results our clients can defend

“They scaled our Meta and Google spend 3x while holding a 4.5x ROAS. The reporting finally makes sense.”

“First agency that optimizes for profit, not clicks. New-customer revenue is up 60% in a quarter.”

“The creative testing engine is the difference. Fresh winning ads every week, and our CPA keeps dropping.”

The difference

Built differently from a typical agency

A profit-focused growth partner

  • Senior media buyer on every account
  • Weekly performance creative testing
  • Server-side tracking & blended ROAS
  • Landing-page & CRO support included
  • Transparent reporting, no lock-in

One generalist, stretched thin

  • One hire juggling every channel
  • Limited creative testing capacity
  • Tracking gaps and messy attribution
  • Tooling and ad costs stack up fast
  • Hard to scale when you grow

Junior buyers, cookie-cutter setup

  • Account handed to a junior
  • Template strategy for every client
  • Vanity metrics over real revenue
  • Slow, monthly-only reporting
  • Long lock-in contracts

Specialists in scaling DTC ecommerce brands

Deep experience across the categories that win in ecommerce, so your strategy starts with proven category data.

Transparent management pricing

Most full-funnel retainers run $2,500 to $15,000 per month depending on spend and channels. You always get a clear scope before anything starts.

Single-channel management

One core channel (Meta or Google) managed end to end, with creative and reporting.

Full-funnel management

Paid social, Google, and TikTok run together against one blended ROAS goal.

Growth partnership

Full paid media plus email/SMS, CRO, and creative for brands scaling fast.

Everything you need, one monthly fee

One transparent monthly fee. We scale spend only when the numbers justify it.

Scope

Who this is for, and what you get

Who we do this for

  • DTC ecommerce brands spending $10k to $500k a month on paid media and unsure which channel is actually paying back
  • Founders whose Meta dashboard reports a 4x while the P&L quietly says the month was thinner than the last one
  • Shopify and WooCommerce stores stuck at a revenue ceiling that more budget alone has not managed to break
  • Teams weighing an in-house Google Ads team against an agency for DTC ecommerce ROAS optimization this quarter
  • Brands that need real performance creative volume, not one new ad concept a month from a stretched freelancer
  • Operators who want blended ROAS, CAC and contribution margin reported weekly in numbers a CFO will accept

What is included

  • Full audit of your ad accounts, tracking and store, delivered in 48 hours
  • Offer, funnel and creative strategy mapped before any spend scales
  • Campaign builds with clean, consolidated structure across Meta, Google and TikTok
  • Weekly creative testing sprints with clear win and loss calls
  • Statics, UGC and video produced in house, scripted and tested every week
  • Conversion tracking verified end to end: pixel, Meta CAPI, GA4, server-side
  • Daily bid, budget and audience management by a senior media buyer
  • Landing page and PDP recommendations tied directly to ad messaging
  • Klaviyo email and SMS flows that turn first orders into repeat revenue
  • Weekly report and live dashboard on blended ROAS, CAC and contribution margin
How to choose

In-house Google Ads team vs. agency for DTC ecommerce ROAS optimization

This is the honest comparison for a brand under roughly $10M in revenue. Below that line, one in-house hire is stretched across every channel, tool and creative brief at once, and the weakest of those jobs sets your ceiling.

What to compareAgency (Optimize Goal)In-house team
Cost to stand upOne monthly fee, $2,500 to $15,000 for full-funnel management, with a scope agreed firstA four-person in-house team costs $300k+ a year in salary before tools and ad spend
Time to productiveAudit in 48 hours, restructure and creative testing running inside the first 30 daysMonths to hire, onboard and ramp before the first structural change lands
Creative volumeIn-house studio scripting and testing statics, UGC and video every weekOne generalist writing briefs between reporting, hiring and platform admin
Channel coverageMeta, Google, Shopping, PMax, TikTok and Klaviyo run by specialists against one targetOne person covering every channel, so the weakest channel sets the ceiling
Attribution and trackingServer-side tracking, GA4 and blended reporting built, verified and maintained for youTracking usually sits with a developer whose backlog belongs to someone else
Risk when someone leavesBench depth behind the account, so the work and the account history continueAccount knowledge walks out with the hire and the search starts over
What you keepYou own the ad accounts, pixels and data, month to month, with no lock-inYou own everything, plus the payroll, the tooling bill and the ramp risk

Why ecommerce performance marketing stalls, and what actually fixes it

Three things stall a paid account, and none of them is budget. The first is creative. On Meta the audience is the algorithm’s job and the hook is yours, so a store running two ad concepts a month runs out of new buyers to reach long before it runs out of budget. Frequency climbs, CPMs climb with it, and the account looks broken when it is simply out of things to say. The fix is volume and structure: angles tested on a schedule, with win and loss calls made against a fixed baseline.

The second is measurement. Since the iOS privacy changes, in-platform ROAS overstates results, and every platform claims the same order as its own. If Meta, Google, GA4 and Shopify all report different revenue, nobody can say which channel has earned the next dollar. We fix that before scaling spend: server-side tagging, Meta CAPI, GA4 configured to spec, and blended reporting in a tool like Triple Whale or Northbeam. Decisions then run on one number instead of four that disagree.

The third is the store itself. Paid media buys a session; the product page and the checkout decide whether it becomes an order. A store converting below its category norm is quietly taxing every ad dollar, and no bid strategy will out-run that. UK founders searching for ecommerce optimisation and US founders searching for optimization are asking the same question, and the answer is the same: fix the landing experience, then scale the media. That is why CRO sits inside the retainer instead of being sold as a separate project.

What a performance marketing agency for ecommerce actually runs

A performance marketing agency for ecommerce should own every channel that touches the purchase, not only the one it is best at selling. We run Meta prospecting and retargeting across Facebook and Instagram, Google Search, Shopping and Performance Max, and TikTok for hook-driven native video. Budget is weighted toward wherever your store can scale profitably that month, and that changes as CPMs, seasonality and inventory change. One team runs all of it against a single blended target, so no channel takes credit for revenue another channel created.

A performance creative agency for ecommerce is really a testing operation with a studio attached. Ours scripts and produces statics, UGC and short-form video in house, then tests new concepts weekly so winners keep scaling and losers are cut early. Creative is briefed from account data: the objections showing up in comments, the angles that survived last month, the products with enough margin to carry the spend. That loop is what keeps a profitable account profitable when the current winner fatigues.

Paid ads bring the traffic. Klaviyo email and SMS, landing-page CRO and post-purchase flows decide what it is worth. First orders rarely pay back on their own once CPMs rise, so retention is usually where the margin comes from. Full-funnel e commerce performance marketing connects those pieces: one strategy, one measurement layer, one weekly report. Whether you are hiring an e-commerce performance agency or a WooCommerce performance agency, the scoping question is identical — who owns the funnel after the click?

The metrics we optimize: MER, blended ROAS, CAC and contribution margin

Performance marketing for ecommerce lives or dies on which metric sets the budget. MER — media efficiency ratio — is total revenue divided by total ad spend across every channel. Platform ROAS is revenue a single platform claims, counted inside its own attribution window, which is why the platforms together often report more orders than you actually shipped. We use blended ROAS and MER for scale decisions and platform numbers only for in-account diagnosis, because the first pair matches your bank statement and the second does not.

Contribution margin is what is left after COGS, shipping, payment fees and ad spend — the number that decides whether growth is worth having. Performance marketing agencies focused on contribution margin will ask for your unit economics on the first call, because a 3x ROAS on a thin-margin product can lose money while a 2x on a high-margin one makes it. We build those margin figures into the reporting, so budget moves are argued on profit per order rather than revenue per click.

CAC and payback finish the picture. New-customer CAC tells you what growth costs, LTV and repeat-purchase rate tell you what it is worth, and CAC payback tells you how long your cash is tied up before it comes back. A healthy LTV to CAC ratio is what lets you outbid competitors who are only watching platform ROAS. All of it lands in a weekly written report and a live dashboard alongside blended ROAS and new-customer revenue, so there is nothing to reconstruct at month end.

FAQ

Questions ecommerce founders ask us

Do you only work with ecommerce brands?

Yes. We focus on DTC ecommerce and Shopify brands, so our creative, tracking, and landing-page playbooks are built for online stores.

What ad budget do I need to work with you?

Most clients spend at least $15k/month across paid channels. Below that, the free audit will tell you whether paid is the right next step, we won’t push you to scale before the numbers justify it.

How fast will I see results?

You’ll get audit findings in 48 hours. Expect account restructure and creative testing in the first 30 days, the first profitable winners by days 30 to 60, and a clear scale plan by day 90. We never promise a specific ROAS, any agency that guarantees an exact number is a red flag.

How do you track and report ROAS?

We set up server-side tracking and report blended ROAS tied to actual revenue, not just in-platform numbers that overstate results.

Are there long-term contracts?

No. We work month to month with no lock-in, and you keep full ownership of your ad accounts and data. We’d rather earn your business with results than hold it with a contract.

Do you make the ad creative too?

Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling.

Which ad channels do you actually run?

We run Meta (Facebook and Instagram), Google and Shopping, and TikTok, then weight the mix toward wherever your store can scale profitably.

Do you handle email and CRO too?

Yes. Beyond paid ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.

Do you work with US and UK ecommerce brands?

Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.

What makes you different from other performance marketing agencies?

Senior buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.

How much does it cost to hire a performance marketing agency?

Most performance marketing retainers run $2,500 to $15,000 per month, or 10 to 20% of ad spend, depending on channels and scope, separate from your ad budget. A four-person in-house team costs $300k+ a year; an agency gives you senior buyers, creative, and analysts for a fraction of that. You get a clear scope before anything starts.

Should I hire an agency or an in-house hire?

An agency, for most brands under ~$10M in revenue. One in-house hire is stretched across every channel and tool and takes months to ramp; an agency gives you a senior buyer, an in-house creative team, and full tracking for less than a single senior salary, and is productive in weeks.

How do you handle attribution and tracking?

We set up server-side tracking and use blended reporting (and tools like Triple Whale or Northbeam) so your numbers reflect real revenue, not platform-inflated ROAS.

Who is my point of contact day to day?

You work with a dedicated senior media buyer and a live dashboard, with a weekly written report so you always know how spend is performing.

How much does an ecommerce performance marketing agency cost?

An ecommerce performance marketing agency charges a management fee separate from your ad budget. Most full-funnel retainers run $2,500 to $15,000 per month, or 10 to 20% of ad spend, depending on channels and scope. Ours covers media buying, creative production, tracking and reporting in one transparent monthly fee, and you get a clear scope before anything starts. We scale budget only when the numbers justify it, not because a bigger budget pays us more.

Should I build an in-house Google Ads team or hire an agency for DTC ecommerce ROAS optimization?

For most DTC ecommerce brands under roughly $10M in revenue, an agency wins on speed and coverage. One in-house hire is stretched across Meta, Google, creative and tracking, and takes months to ramp. A four-person in-house team costs $300k+ a year in salary alone. An agency gives you a senior media buyer, an in-house creative team and full tracking for less than a single senior salary, and is productive in weeks. Past that scale, a hybrid usually beats either option.

Do you charge a fixed fee or a percentage of ad spend?

We charge one transparent monthly fee, agreed against a defined scope before work starts. Percentage-of-spend pricing rewards an agency for spending more of your money, which is the opposite of what a profit-first mandate should pay for. Industry retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of spend; we quote the flat number instead, so your cost is predictable and budget only rises when the margin supports it.

What is the difference between MER and ROAS?

MER, or media efficiency ratio, is your total revenue divided by your total ad spend across every channel. ROAS is revenue a single ad platform attributes to itself using its own attribution window, which is why the platforms together often claim more orders than you actually received. We use blended ROAS and MER to make budget and scale decisions, and platform ROAS only to diagnose what is happening inside an individual account.

Do you optimize for contribution margin instead of ROAS?

Yes. Contribution margin — revenue minus COGS, shipping, payment fees and ad spend — is the number we build budget decisions around. It is why we ask for unit economics on the first call: a 3x ROAS on a thin-margin product can lose money while a 2x on a high-margin one makes it. Blended ROAS, CAC and contribution margin all appear in the weekly report, so scaling is argued on profit rather than revenue.

What ad spend do I need to work with a performance marketing agency for ecommerce?

We typically partner with ecommerce and D2C brands spending between $10k and $500k per month on paid media. Below that range, the free audit will usually recommend a leaner setup — fixing tracking, offer and landing pages first — rather than a management retainer, because a retainer has to pay for itself out of the margin it creates. We would rather tell you that on the audit call than take the engagement anyway.

How fast will I see results from ecommerce performance marketing?

Ecommerce performance marketing usually moves in stages. You get audit findings within 48 hours, and tracking and structural fixes normally show up in the numbers inside the first two weeks. Expect account restructure and creative testing in the first 30 days, the first profitable winners between days 30 and 60, and a clear scale plan by day 90. We never promise a specific ROAS — any agency guaranteeing an exact number is a red flag.

Do you work with WooCommerce stores or only Shopify?

Most of our clients are DTC and Shopify brands, but the media buying, creative and measurement work is platform-agnostic. If you are looking for a WooCommerce performance agency, the difference is in the tracking layer rather than the strategy: WooCommerce needs its own server-side setup and data-layer work before the revenue numbers can be trusted. We scope that during the audit so you know exactly what has to be fixed before spend scales.

Are you a performance creative agency for ecommerce, or just media buying?

Both. As a performance creative agency for ecommerce, we script and produce statics, UGC and short-form video in house, then test new concepts every week so your winning ads never run dry. Creative is briefed from account data: objections in comments, angles that survived last month, products with the margin to carry the spend. Media buying without a creative engine stalls the moment the current winner fatigues.

How do you track and report revenue when platform data is unreliable?

We set up server-side tracking, Meta CAPI and GA4 to spec, then report blended ROAS tied to actual store revenue rather than in-platform conversions alone. Where it helps, we work in Triple Whale or Northbeam so one blended view replaces four dashboards that disagree. You get a weekly written report and a live dashboard you can open any time, so nothing has to be reconstructed at the end of the month.

Do you require a long-term contract?

No. We work month to month with no lock-in and no large upfront fee, and you keep full ownership of your ad accounts, pixels and data. We only take on 2–3 new partners a month, which is how senior time stays on the accounts we already have. We would rather earn the next month with results than hold it with a contract you cannot leave.

Who actually runs my account day to day?

A dedicated senior media buyer runs your account — the person you meet on the audit call is the person in the account every day. No handoff to a junior, no rotating account manager, no shared inbox. They are backed by the in-house creative team and by whoever owns your tracking, so requests do not queue behind one stretched generalist. You also get a live dashboard and a weekly written report.

Do you work with UK ecommerce brands as well as US ones?

Yes. We work with DTC ecommerce brands across the US, UK and other English-speaking markets. UK founders tend to search for ecommerce optimisation while US founders search for optimization, but the work is identical: the same channels, the same margin maths, the same blended reporting. Currency, VAT treatment and shipping economics get built into the margin model so the profit figures are correct for your market.

2–3 partners a month

Ready to see what your account can do?

Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.