Ecommerce performance marketing that wins back the revenue your ads and funnel are losing

It costs $700 per month, flat, with no setup fee and no cut of ad spend. That covers the leak analysis, the fixes, running your ads, A/B testing, daily monitoring with a weekly report, monthly optimization and every Optimize Goal Shopify app free while you are a client. Ad spend, tool subscriptions and any store rebuild are separate.

No. You pay Meta, Google and TikTok directly from your own ad accounts, so the budget stays in your control and never passes through me. The $700 pays for the analysis, fixes and day-to-day management. Because my fee does not rise with spend, I can recommend cutting a channel at no cost to me.

No. Optimize Goal is the independent practice of one specialist, Aditya Singh. In practice that means no pitch stage, no handoff and no layer of staff: I do the analysis, build, ad management and reporting myself. The tradeoff is capacity, so I take on 2–3 new brands a month, and a brand needing a whole department should look elsewhere.

I do, personally. Every audit finding, campaign change and weekly report comes from Aditya Singh, and you deal with me directly. When a fix needs your developer, I write the spec clearly enough to build from and then check the result against the live store.

No. The plan is month to month and you can cancel in any month. You own your ad accounts, pixels and data from the first day, so leaving means nothing to hand back and nothing to rebuild.

Audit findings arrive within 48 hours. Tracking and structural fixes normally land inside the first 2 weeks, the first profitable winners tend to appear between days 30 and 60, and a scale plan is in place by day 90. I never promise a specific ROAS, because it depends on your margins, product and market.

Yes, if your store is on Shopify. Every Optimize Goal Shopify app is included free for as long as you are a client. The apps apply to Shopify stores only, so they are a bonus here rather than the reason to join; WooCommerce and other platforms get the same service without them. Together they are worth $1,000.

It is a 30-minute call with me. Share view access to your ad accounts beforehand if you can, plus a rough margin per order; nothing needs tidying first. I review tracking, account structure, creative age and where shoppers drop, then send written findings within 48 hours, yours to keep whether or not you hire me.

Skip this if you want a guaranteed ROAS, a store rebuild or re-platform, or several people on your account at once. A rebuild is bigger than the monthly plan, so I would discuss it separately on the audit call. Also skip it if you have no traffic and no ad budget yet; the audit will say so plainly.

It is not an agency, so I will not claim that title. Some brands want a staffed department; others mainly need leaks found and fixed by one accountable person. Use the audit call to test me against the checks in the section on choosing, then compare answers across your shortlist.

Look first at how it reports. A weekly report that leads with blended ROAS, MER and contribution margin, reconciled to your store's orders, tells you more than any pitch. Then check who holds the ad accounts and pixels, who is in the account day to day, how long the minimum term runs and whether tracking repair and creative testing sit inside the fee. A good e-commerce performance agency will answer each of those in writing, and I hold myself to the same list on the audit call.

It should be able to read and repair conversion tracking, since Smart Bidding learns from whatever purchase data it receives, and to keep brand searches out of Performance Max so the reported ROAS is not padded. It should structure Search, Shopping and Performance Max around product margin, review search terms every week and report against store revenue instead of the Google column alone. When people ask which Google Ads agencies are best for scaling DTC ecommerce brands, the honest answer is the ones that can show those habits in a live account, not the ones with the longest client list. I do the same work myself, as one person, for $700 a month.

I will not name or rank other firms, because a ranking I cannot verify would be an opinion dressed up as advice. What I can do on the free audit call is tell you whether a flat monthly plan, a staffed retainer or an in-house hire fits your store, and the written findings that follow are yours to hand to any provider you shortlist. If your store needs several people working at once, I will say so.

An in-house hire gives full-time focus and deep product knowledge, but it adds salary, tools and a ramp period, and one hire rarely covers tracking, structure and creative testing equally well. An agency brings more hands, commonly at $2,500 to $15,000 per month, or 10 to 20% of ad spend, and the person who pitched is not always the person in your account. Early ROAS gains often come from repairing tracking and brand leakage, which is audit-and-fix work rather than a headcount question, and that is the gap a flat-fee specialist fills.

Mostly by finding where money leaks, not by finding a clever bid setting: tracking that misreports orders, brand searches counted as new customers, creative that has gone stale, and a product page or checkout that loses the visitors the ads already paid for. Ask any agency that can improve ROAS for ecommerce ads which ROAS it means, because a platform figure and a blended figure can sit far apart. I report blended ROAS and contribution margin against real orders, and I never promise a number in advance.

DTC performance marketing is paid media for a brand that sells directly to shoppers, judged on first-order margin and repeat purchases rather than clicks. In practice that means tracking you can trust, creative tested on a schedule, offers priced against margin and a funnel that converts the traffic you buy. Whether you need a staffed team depends on how much of that work must happen in parallel; if the main need is finding and fixing leaks, one specialist on a flat fee can be enough, and the audit call shows which side of that line you are on.

I run Meta Ads, Google Ads (Search, Shopping and Performance Max) and TikTok Ads, plus the work behind them: tracking repair, account restructuring, A/B tests on creative, offers and landing pages, funnel fixes across product page, cart and checkout, and daily monitoring with a weekly written report. All of it sits inside the flat $700. Ad spend, tool subscriptions and a store rebuild do not.

Neither label fits exactly. I run paid media across Meta, Google and TikTok, and I treat creative as something to test rather than something to produce in bulk: angles, hooks and offers are written into briefs, run against a baseline and closed with a win or loss call. If you need shoots, UGC creators or video editing at volume, that is production work, and how it gets covered is a scope question for the audit call.

Yes. E-commerce performance marketing works when tracking ties spend to real orders, the product carries enough margin to pay for acquisition, and creative stays fresh enough to reach new buyers. When one is missing, the dashboard looks healthy while contribution margin shrinks. The audit checks tracking and unit economics before media, and if paid acquisition does not pay yet, I will say so.

Often, but not by default. It needs a clean product feed, trustworthy conversion tracking and enough purchase volume to learn from. Left alone, it drifts toward branded searches and returning visitors and reports revenue you would have had anyway. I run it beside standard Search and Shopping, with brand exclusions, and judge it on blended ROAS and new-customer revenue.

An in-house hire gives full-time focus but adds salary, tools and months of ramp, and one person rarely masters every channel. A retainer buys several people, commonly at $2,500 to $15,000 per month. I sit between: one specialist on a flat $700, strongest at finding and fixing leaks.

I work with WooCommerce stores, but not as an agency: one specialist, no account team. Yes. Ad management, creative testing and measurement are platform-agnostic. WooCommerce needs its own server-side setup and data-layer work before revenue numbers can be trusted, and I scope that on the audit call. The free Shopify apps apply to Shopify stores only.