Senior media buyers
Your account is run by a senior media buyer, never handed off to a junior.
$340M+ in tracked ecommerce sales
Turn ad spend into ecommerce revenue you can actually measure
A performance marketing agency obsessed with profit, not vanity metrics. Full-funnel paid media built for ecommerce, run by certified buyers plugged into your stack.
No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours
$340M+Ad spend managed
4.2xAverage blended ROAS
+62%New-customer revenue
320+Ecommerce brands
Trusted by 50+ D2C brand founders
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
A performance marketing agency obsessed with profit, not vanity metrics
A performance marketing agency is a team that runs paid media (Meta, Google, TikTok) on a pay-for-results basis, optimizing to revenue and ROAS rather than clicks or impressions. Optimize Goal is a performance marketing agency for DTC ecommerce brands across the US, UK, and beyond: we run paid social, Google, and TikTok, back it with in-house performance creative and CRO, and report blended ROAS tied to real revenue, not platform-inflated numbers.
Profit-first strategy
We optimize for blended ROAS and new-customer revenue, not vanity clicks.
Performance creative
An in-house studio feeds your ads with fresh, tested creative every week.
You own your accounts
Your ad accounts, pixels, and data stay yours, always. Plus a live dashboard tying spend to real revenue.
Full-funnel paid media, built for ecommerce
One senior team running every paid channel against a single goal: profitable, trackable revenue for your store.
Meta Ads (FB & IG)
Full-funnel prospecting and retargeting on Facebook and Instagram, built around creative that converts cold traffic into buyers.
Google & Shopping
Search, Performance Max, and Shopping campaigns that capture high-intent demand and feed your product catalog.
Ecommerce performance marketing
Native, hook-driven video ads that reach new audiences and drive first-purchase revenue at a profitable CPA.
Performance creative & UGC
A creative engine of statics, UGC, and video, scripted and tested weekly so your winning ads never run dry.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first-time buyers into repeat revenue and grow lifetime value.
Tracking & CRO
Server-side tracking and on-store A/B tests that fix attribution and lift the conversion rate your ads pay for.
Certified buyers, plugged into your stack
Meta & Google certified
Meta Business and Google Partner, running to platform best practices.
Profit-first media buying
We optimize to blended ROAS and CAC, not in-platform vanity numbers.
Tools & tech partners
We work in Klaviyo, Triple Whale, Northbeam, TikTok, and your wider stack.
Full-funnel growth that makes every click pay back
Paid ads bring the traffic. Email and SMS, CRO, and retention make sure it converts and comes back, the full funnel a modern performance marketing agency should own.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first-time buyers into repeat revenue.
Retention & LTV
Post-purchase flows and audiences that grow lifetime value, not just first orders.
Conversion rate optimization
On-store A/B testing and landing pages so more of your paid traffic converts to sales.
Tracking & attribution
Server-side tracking and blended reporting so you know which channel really drives revenue.
How it works
A clear path from spend to scale
Free performance audit
We audit your ad accounts, store, and tracking, then show you exactly where revenue is leaking and the size of the opportunity, usually within 48 hours.
Strategy & forecast
You get a channel plan, creative angles, and a spend-to-revenue forecast before a single dollar is committed.
Launch & test
We launch campaigns and run structured creative and audience tests to find profitable winners fast.
Scale & report
We scale what works, kill what doesn’t, and report blended ROAS tied to real revenue every week.
Numbers that move the bottom line
Blended ROAS
Apparel brand, scaled spend from $40k to $180k/mo
Cost per acquisition
Supplements brand, Meta + Google rebuild
New-customer revenue
Beauty brand, TikTok + UGC creative engine
Store conversion rate
Home goods brand, landing-page CRO program
Return on ad spend
Jewelry brand, Performance Max + Shopping
Repeat purchase revenue
Food & bev brand, retargeting + retention
Every paid channel, run against revenue
We run the full paid mix and weight budget toward wherever your store can scale profitably, all tied back to blended ROAS.
Meta Ads
Facebook and Instagram prospecting and retargeting, built around creative that converts cold traffic.
Google & Shopping
Search, Performance Max, and Shopping that capture high-intent demand and feed your catalog.
TikTok Ads
Hook-driven native video that reaches new audiences and drives first-purchase revenue.
Email & SMS
Klaviyo flows and campaigns that turn first-time buyers into repeat, higher-LTV customers.
Performance creative
Statics, UGC, and video scripted and tested weekly so your winning ads never run dry.
Tracking & attribution
Server-side tracking and blended reporting so you know which channel actually drives revenue.
Results our clients can defend
“They scaled our Meta and Google spend 3x while holding a 4.5x ROAS. The reporting finally makes sense.”
“First agency that optimizes for profit, not clicks. New-customer revenue is up 60% in a quarter.”
“The creative testing engine is the difference. Fresh winning ads every week, and our CPA keeps dropping.”
The difference
Built differently from a typical agency
A profit-focused growth partner
- Senior media buyer on every account
- Weekly performance creative testing
- Server-side tracking & blended ROAS
- Landing-page & CRO support included
- Transparent reporting, no lock-in
One generalist, stretched thin
- One hire juggling every channel
- Limited creative testing capacity
- Tracking gaps and messy attribution
- Tooling and ad costs stack up fast
- Hard to scale when you grow
Junior buyers, cookie-cutter setup
- Account handed to a junior
- Template strategy for every client
- Vanity metrics over real revenue
- Slow, monthly-only reporting
- Long lock-in contracts
Specialists in scaling DTC ecommerce brands
Deep experience across the categories that win in ecommerce, so your strategy starts with proven category data.
Transparent management pricing
Most full-funnel retainers run $2,500 to $15,000 per month depending on spend and channels. You always get a clear scope before anything starts.
Single-channel management
One core channel (Meta or Google) managed end to end, with creative and reporting.
Full-funnel management
Paid social, Google, and TikTok run together against one blended ROAS goal.
Growth partnership
Full paid media plus email/SMS, CRO, and creative for brands scaling fast.
Everything you need, one monthly fee
One transparent monthly fee. We scale spend only when the numbers justify it.
Specialized performance marketing services
From ecommerce paid social to Google Ads and email, explore the specific service you need.
FAQ
Questions ecommerce founders ask us
Do you only work with ecommerce brands?
Yes. We focus on DTC ecommerce and Shopify brands, so our creative, tracking, and landing-page playbooks are built for online stores.
What ad budget do I need to work with you?
Most clients spend at least $15k/month across paid channels. Below that, the free audit will tell you whether paid is the right next step, we won’t push you to scale before the numbers justify it.
How fast will I see results?
You’ll get audit findings in 48 hours. Expect account restructure and creative testing in the first 30 days, the first profitable winners by days 30 to 60, and a clear scale plan by day 90. We never promise a specific ROAS, any agency that guarantees an exact number is a red flag.
How do you track and report ROAS?
We set up server-side tracking and report blended ROAS tied to actual revenue, not just in-platform numbers that overstate results.
Are there long-term contracts?
No. We work month to month with no lock-in, and you keep full ownership of your ad accounts and data. We’d rather earn your business with results than hold it with a contract.
Do you make the ad creative too?
Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling.
Which ad channels do you actually run?
We run Meta (Facebook and Instagram), Google and Shopping, and TikTok, then weight the mix toward wherever your store can scale profitably.
Do you handle email and CRO too?
Yes. Beyond paid ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.
Do you work with US and UK ecommerce brands?
Yes. We work with DTC ecommerce and Shopify brands across the US, UK, and other English-speaking markets.
What makes you different from other performance marketing agencies?
Senior buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.
How much does it cost to hire a performance marketing agency?
Most performance marketing retainers run $2,500 to $15,000 per month, or 10 to 20% of ad spend, depending on channels and scope, separate from your ad budget. A four-person in-house team costs $300k+ a year; an agency gives you senior buyers, creative, and analysts for a fraction of that. You get a clear scope before anything starts.
Should I hire an agency or an in-house hire?
An agency, for most brands under ~$10M in revenue. One in-house hire is stretched across every channel and tool and takes months to ramp; an agency gives you a senior buyer, an in-house creative team, and full tracking for less than a single senior salary, and is productive in weeks.
How do you handle attribution and tracking?
We set up server-side tracking and use blended reporting (and tools like Triple Whale or Northbeam) so your numbers reflect real revenue, not platform-inflated ROAS.
Who is my point of contact day to day?
You work with a dedicated senior media buyer and a live dashboard, with a weekly written report so you always know how spend is performing.
What is a performance marketing agency?
A performance marketing agency drives measurable, results-based growth, leads, customers, and revenue, rather than just running activity. Where a single in-house hire is stretched across every channel and tool, an agency brings a full team, senior media buyers, performance creatives, and analysts, under one roof. At Optimize Goal that means paid social on Meta and TikTok, Google and Shopping, performance creative and UGC, email and SMS, landing-page CRO, and server-side tracking, all optimized to blended ROAS and new-customer revenue.
Performance marketing lives and dies on the right metrics. We optimize to blended ROAS (revenue against total spend), CAC (the true cost to acquire a customer), and LTV (what that customer is worth over time), aiming for a healthy LTV:CAC ratio. Because ad platforms overstate in-platform ROAS, we rely on server-side tracking and blended reporting so your numbers reflect real revenue, not inflated dashboards.
Every account is run by a senior media buyer, backed by an in-house creative team testing fresh ads every week, and optimized for profit rather than vanity clicks. We work month to month with no lock-in, build on transparent live dashboards you can check any time, and report blended ROAS tied to real revenue. Whether you need paid social, Google Ads, TikTok, email and SMS, or full-funnel growth, the goal is the same: profitable, trackable revenue you can scale.
2–3 partners a month
Ready to see what your account can do?
Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.