
£5K to £39K in four months
Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
- 2.5x ROAS
- +121% QoQ
Book a free audit call and I will tell you which fix moves your numbers first.
Book a free auditDisapproved products, weak titles and bids that ignore margin keep your best sellers out of the auction. I fix the feed and Merchant Center, split your catalog by profit and run your Shopping and Performance Max campaigns for a flat $700 a month, with Google spend paid separately. The 30-minute audit is free, with findings within 48 hours.
The audit, the fixes, your ads, the testing and the monthly optimization, all done by me personally. No contract, no setup fee, and Shopify apps worth $1,000 on the house.
One flat fee. Cancel any month. You keep ownership of every ad account, pixel and dataset.
Get my free revenue-leak audit The audit call is free and the findings are yours to keep.I find exactly where your ads, tracking and store lose money, and put a number on it.
I make the changes myself: tracking, account structure, store and funnel. No to-do list handed back.
Campaigns built, launched and managed on the channels you spend on, with budget moved to what pays back.
Ad creative, offers and landing pages tested against a baseline. Winners scale, losers get cut.
Spend, tracking and conversion rate watched continuously, with a plain-English report every week.
Every month the winners get more budget and the next round of tests is lined up.
Shopify apps worth $1,000, free while you are a client.Every Optimize Goal Shopify app is yours at no extra cost. On another platform? The plan above is the same, and the apps simply do not apply.
Trusted by 50+ D2C brand founders

Google Shopping management means fixing the product feed and Merchant Center that every Shopping and Performance Max ad is built from, then bidding by what each product actually earns; Optimize Goal is the independent practice of Aditya Singh, who does both personally for a flat $700 per month, with the ad budget paid directly to Google.
In Shopping, Google writes the ad from your feed, so titles, attributes, images and prices are the creative. The revenue leaks happen before the auction starts: products disapproved and bidding nowhere, titles that do not match the way people search, and missing GTINs or categories that keep items out of relevant results. Nothing in a campaign report explains why a product went quiet, which is why I start in Merchant Center rather than in the bid settings.
Once products can serve, the next leak is averaging. One campaign over a whole catalog bids the same for a high-margin bestseller and a thin-margin accessory. I split products by profit with custom labels, set a target each group can afford, and run Performance Max beside it with brand exclusions and asset groups cut the same way, so it cannot quietly absorb searches for your own name.
A/B tests on titles, images and product groups get clear win and loss calls. A daily watch catches new disapprovals within days, and a weekly written report ties Shopping revenue back to GA4 and your store's own revenue instead of Google's conversion column alone. Monthly optimization carries each result into the next round of feed and structure changes.
The terms are $700 a month, flat and month to month, with feed work included rather than billed on top. Google ad spend and any feed-tool subscription are paid by you, I do not promise a ROAS figure, and rebuilding a store is a larger job than the monthly plan. Every Optimize Goal Shopify app is yours free while you are a client, and the 30-minute audit call costs nothing.
I check Merchant Center health, disapprovals, missing attributes and how Shopping spend splits across margins, then send what to fix first within 48 hours.
A 30-minute call with me. Written findings in 48 hours, yours to keep even if we never work together.
I fix tracking first, then account structure, then the funnel. Structural fixes usually land inside two weeks.
I run your campaigns and A/B test creative, offers and pages. Every test ends in a clear win or loss.
A monthly review scales what pays back and cuts what does not. Cancel any month.

Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.

No funnel structure and a flat account. We rebuilt campaigns around a small set of offers and let the winners take the budget.

The brand could not scale without losing profitability. The first 30 days of the new funnel lifted adds to cart 92% and purchases 89%.
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
Almost every provider will manage your bids, and a feed tool will apply rules. The difference in Shopping is whether someone reads your search terms and opens Merchant Center, because that is where the ad actually lives.
| What to compare | Optimize Goal (Aditya Singh) | Bid-only agency or feed tool |
|---|---|---|
| Where the work happens | Merchant Center and the feed first, then campaign structure, then bids | Inside the Ads interface, with the feed treated as a fixed input; or rules in a feed tool that nobody tunes against search terms |
| Product titles | Rewritten to lead with the attributes buyers search for | Whatever the store catalog exports, or generic rules that ignore real searches |
| Catalog economics | Products split by margin with custom labels so each group has a target it can afford | One campaign averaging bestsellers and thin-margin accessories together |
| Disapprovals | Watched daily and cleared at the cause, because a dead product is a bid that never happens | Noticed when revenue drops far enough to prompt a question |
| Price | $700 a month flat, feed work included; ad spend and any feed-tool subscription paid separately | Agency retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of ad spend, and feed work is sometimes scoped as a separate project |
| Ownership | Merchant Center, Google Ads, supplemental feeds and custom labels all live in your accounts | Feeds built inside the provider's own tools, so leaving means rebuilding |
| What success means | Store revenue and margin against total Google spend | Platform-reported ROAS, which counts the same sale more than once |
For growing online stores that already get traffic or spend on Google, with Shopping or Performance Max carrying the product ads. The audit says if the plan fits.
Get my free Shopping feed auditShopping inventory is matched, not bid on by keyword. Google reads your feed, decides which searches each product is relevant to and enters the auction for you, so every lever over relevance sits in the feed. A product titled with an internal name and no size or material simply does not match the searches that describe it, and no bid adjustment cures an ineligibility. Free Shopping listings draw on the same feed, so a clean Merchant Center helps there at no per-click cost.
Feed work also compounds where bid changes do not. A better title keeps earning for as long as the product is listed, and it lifts Performance Max at the same time because both read the same feed. Merchant Center Next adds levers beyond titles: product ratings, which show review stars once reviews are submitted, a price competitiveness report showing where you sit against other sellers, and loyalty annotations for member prices.
Performance Max absorbed Smart Shopping and now carries most of the product spend in many accounts. Its reputation for opacity is only half deserved: listing group performance, search term categories, asset scores and product revenue can all be pulled, including how Shopping ads on YouTube perform. Left alone, it spends on brand searches you would win for free, which inflates its ROAS, and it concentrates budget on a few proven products while the rest of the catalog starves.
Brand exclusions fix the first problem and asset groups split by margin and priority fix the second. I usually keep Standard Shopping running alongside as a control. It gives clean, attributable data on which products and queries convert, and a yardstick for the moments when Performance Max reports better numbers than your bank balance shows.
Plenty of providers call themselves Google Shopping experts because one Shopping campaign sits inside a general PPC account. The quickest test is to ask any Google Shopping agency what it would change in Merchant Center during month one. A real answer names the disapprovals to clear, how titles get rewritten, what goes into a supplemental feed and how the catalog is split. If the answer is mostly bid strategies, the feed stays as it is and so will your results.
Then ask who owns the feed rules and the accounts afterwards, and how the work is priced, because feed management billed as a separate project is the first thing cut when budgets tighten. Shopify stores usually sync through the Google & YouTube app, and bigger catalogs add DataFeedWatch, Feedonomics or Channable. The tool matters less than whether someone who reads search terms is writing the rules inside it.
A revenue-leak analysis of Merchant Center, the feed and your Google tracking; the fixes, including title, attribute and GTIN work; running Shopping and Performance Max; A/B testing; daily monitoring for disapprovals with a weekly written report; and a monthly optimization cycle. Feed work sits inside the flat price, and Aditya Singh does all of it personally.
No. Your Shopping and Performance Max budget goes straight from your Google Ads account to Google and is separate from the $700. A feed-tool subscription, if you choose to use one, is also yours to pay.
No, and here is what that changes. Optimize Goal is one independent specialist, Aditya Singh, so the person who reads your Merchant Center diagnostics is the person on the call, with no layer of coordinators between. The cost is capacity: I take on 2–3 new brands a month and will not run your account alongside dozens of others.
Aditya Singh, personally. That includes the title rewrites, supplemental feed rules, custom label logic, campaign settings and the weekly report. Your store's own catalog data is not touched; the changes sit in a supplemental feed on top of it.
It is not billed on top; it sits inside the $700. Google Shopping feed management here means a Merchant Center audit, title and attribute rewrites drawn from real search terms, GTIN, brand and category completion, supplemental feeds, custom labels that split the catalog by margin, and a daily check for fresh disapprovals. A paid feed tool is optional, since bigger catalogs sometimes add one, and that subscription stays with you.
It starts from the audit findings, which arrive within 48 hours of the call and cover Merchant Center health, disapprovals and where Shopping spend lands by product. Inside the first two weeks I clear disapprovals, fill missing identifiers, rewrite the weakest titles and check that Google's purchase data matches your orders. The remaining weeks go to splitting the catalog by margin and letting bidding relearn, with clearer results between days 30 and 60. Everything is done by me, in accounts you own.
No. It runs month to month, you can stop in any month, and there is no setup fee. Merchant Center, Google Ads, supplemental feeds and custom labels all live in accounts you own, so nothing has to be rebuilt if you leave.
Findings arrive within 48 hours of the call. Feed corrections and disapproval fixes can show up within days because they change what is eligible to serve at all, and structural fixes land inside two weeks. Restructuring by margin and letting Smart Bidding relearn takes about the first 30 days, with clearer results across days 30 to 60. Anyone promising a ROAS before seeing your feed is guessing.
Yes. Each one is included at no extra cost for as long as you stay on the monthly plan. They are for Shopify stores; on another platform the price is unchanged. Together they are worth $1,000.
It is a 30-minute call with Aditya Singh. I go through feed health, disapprovals, how spend spreads across the catalog and whether Google's conversion data matches your orders, since double-firing checkout events or purchases lost to browser restrictions push Smart Bidding in the wrong direction. Read access to Google Ads and Merchant Center helps, though a store URL is enough to start. Written findings follow in 48 hours, and you keep them even if you never hire me.
If you want a guaranteed ROAS before anyone has looked at your feed, if you want bids managed while the feed stays untouched, if you sell made-to-order or quote-based items nobody searches for, or if you want a store rebuild, which is bigger than the monthly plan. If your feed needs weeks of work before management can help, the audit says so plainly.
Yes, and it is usually the first fix, since a disapproved product cannot bid at all. Disapprovals fall into families: policy issues, missing or mismatched identifiers, price and availability mismatches between feed and landing page, and account-level suspensions. Each needs a different cure, so I fix the cause rather than resubmitting and hoping, then watch daily so the next one surfaces fast.
For most stores, both. Performance Max reaches inventory Standard Shopping cannot and usually carries the bulk of product spend. Standard Shopping gives clean data on which products and queries convert, which feed decisions depend on, and it checks Performance Max's self-reported results. Consolidating everything into Performance Max is simpler but costs the visibility that makes an account improvable.
They work when people search for products by type and attribute and your prices hold up beside rivals. Worth it is a product-level answer: a thin-margin item bid at your best-margin target looks profitable in Google Ads and loses money once cost of goods and shipping are counted. Custom labels let low-margin products run stricter targets or sit out.
Thirty minutes with me, not a salesperson. You leave with the first three things I would fix — and you decide what happens next.