A Google Shopping ads agency that fixes the feed before it raises the bid

A Google Shopping ads agency runs the paid product listings that appear across Google Search, the Shopping tab and Google's wider inventory, and manages the product feed those listings are generated from. That covers Merchant Center health, product titles and attributes, campaign structure, bidding and reporting. The distinguishing feature against a general PPC agency is that a Shopping specialist works inside your product data as much as inside the Ads account, because in Shopping the feed is what creates the ad.

Most Google Ads management retainers run $1,000 to $8,000 per month, or 10 to 20% of ad spend, and that fee is separate from the budget you give Google. Where a store lands in that range depends on catalog size and how much feed remediation is needed up front rather than on spend alone — a thousand-SKU catalog with missing attributes is more work than a fifty-product store spending twice as much. You get a clear scope before anything starts, and the arrangement is month to month with no lock-in.

Most of our clients spend at least $5k per month on Google. Below that, management fees start eating a share of the budget that is hard to justify, and the account usually needs feed fixes and tracking work more than it needs daily management. The free audit will tell you honestly which situation you are in — if the answer is that you should spend three weeks on your feed and revisit management later, we will say so rather than sell you a retainer.

Feed optimization is the core of the work, not an add-on. We rewrite product titles to lead with the attributes buyers actually search, complete missing GTINs, brands and Google product categories, add the attributes your catalog never populated, and clear disapprovals. Where your store platform makes editing awkward we do it through a supplemental feed, so your Shopify product data stays as your team maintains it and the advertising layer sits on top rather than fighting it.

Our Google Ads service covers the whole account — Search, Shopping, Performance Max and YouTube — for stores that want every campaign type run together. This page describes the Shopping and feed specialism inside that: Merchant Center, product data, feed structure and the campaigns that spend against it. Retailers whose revenue is overwhelmingly product-listing driven usually want this focus; brands with significant non-Shopping search demand are better served by the full Google Ads engagement, and we will point you to whichever fits.

Yes, and it is usually the first thing we do because a disapproved product cannot bid at all. Disapprovals fall into a few families: policy issues, missing or mismatched identifiers, price and availability mismatches between the feed and the landing page, and account-level suspensions. Each needs a different fix and some need a formal review request. We work through the list, resolve the underlying cause rather than resubmitting and hoping, and set up monitoring so the next one surfaces within days.

For most ecommerce accounts, both. Performance Max Shopping campaigns reach inventory Standard Shopping cannot and generally carry the bulk of product spend. Standard Shopping gives you clean, attributable data on which products and queries convert, which is what feed decisions depend on, and acts as a sanity check when PMax's self-reported results look better than your actual revenue. Consolidating everything into PMax is simpler to administer and costs you the visibility that makes the account improvable.

Brand exclusions applied at the campaign level, supported by a separate brand Search campaign so those queries are captured deliberately and cheaply. Left unmanaged, Performance Max will bid on people already searching for you, convert them at a high rate because they were going to buy anyway, and report an excellent ROAS built substantially on demand you already had. Separating branded from non-branded is what makes the campaign's contribution to new customer revenue visible.

In Search you choose keywords and write the ad text. In Shopping there is no keyword list: Google builds the ad from your product feed, showing the image, title, price and store name, so titles and attributes do the job keywords do in Search. That is why feed work moves Shopping results more than bid changes. Shopping tends to win product-led queries where people compare items visually, while Search suits category, problem and brand queries. Most stores need both, and our Google Ads for ecommerce service runs Search alongside Shopping.

Against store revenue, not platform-reported conversions alone. We implement enhanced conversions and server-side tracking so purchases are recorded reliably, then report Shopping spend against what your store actually took, using GA4 and your order data, alongside contribution margin where you can share cost data. Platform ROAS is still shown because bidding runs on it, but it is presented as an input to decisions rather than as the result — several campaigns claiming credit for the same order is the normal state of ad platform reporting.

A standard order of work, applied to your catalog. Merchant Center health comes first, then titles and attributes, then structure by margin with custom labels, then bidding and Performance Max controls. What changes from store to store is where the effort goes. A fifty-product brand may need little more than clean titles and a margin split, while a large catalog leans on rules-based feed work, because thousands of items can sit ineligible, mistitled or bidding at a target their margin cannot support. The audit tells you which kind of account you have.

Audit findings come back in 48 hours. Feed corrections and disapproval fixes can show up within days because they change what is eligible to serve at all. Restructuring campaigns by margin and letting smart bidding relearn typically takes the first 30 days, with clearer results across days 30 to 60 once there is enough conversion data at the new structure. Anyone promising a specific ROAS before seeing your feed is guessing.

Yes. Both accounts stay in your name with you as owner and full admin access throughout, and that does not change if the engagement ends. Supplemental feeds, custom labels and campaign structure all live in your accounts, so the work stays with you. We work month to month with no lock-in, on the basis that an agency should keep the account by being worth keeping rather than by holding the login.

To the extent it affects performance, yes. Price and availability mismatches between feed and landing page cause disapprovals; slow product pages waste the clicks Shopping buys; missing structured data limits what Google can read. We flag and fix what sits in the advertising path, and where the work is a larger store project our Shopify development and CRO teams handle it, so you are not managing the handover between an ads agency and a developer who have never spoken.

Google Shopping ads work best when people search for your products by type and attribute, when your prices hold up next to competing listings on the same results page, and when your images and titles look credible side by side with rivals. They struggle with products nobody searches for yet, with made-to-order or quote-based items, and with catalogs whose feed is too thin to match the queries that describe them. The free audit shows which of your products fall into which group before more budget goes in.

It can be, provided bids are set by product margin rather than by one account-wide target. A thin-margin item bidding at the same target ROAS as your best-margin lines will look profitable inside Google Ads and lose money once cost of goods and shipping are counted. Segmenting the catalog with custom labels lets low-margin products run at a stricter target, or sit out entirely, while the products that can afford it get the budget. For most stores, whether Shopping pays is a product-level answer, not an account-level one.

Free Google Shopping listings are worth switching on, because they draw on the same Merchant Center feed and cost nothing per click. They are rarely enough on their own: free listings get far less prominent placement than paid Shopping ads, and they cannot be bid up for the products and searches that matter most. Treat them as a free signal of which products the feed can already match, and as one more reason to keep Merchant Center clean, since a disapproved product loses its free listing and its paid one at the same time.

The call is 30 minutes with a senior PPC specialist. Bring read access to Google Ads and Merchant Center if you can; if not, your store URL is enough to start. We walk through feed health, disapprovals, how spend spreads across the catalog and whether Google's conversion data matches your orders, then follow up with written findings within 48 hours. There is no obligation, and if the honest answer is that your feed needs work before management makes sense, that is what you will hear.

Neither is better in general; they sell in different places. Amazon ads send the shopper to a listing on Amazon, where the marketplace takes its fees, keeps the customer relationship and sets the rules on price and presentation. Google Shopping sends the click to your own store, so you keep the customer data, the email address and the margin on repeat orders. Brands with strong Amazon demand often run both. For a DTC store building its own customer base, Shopping is usually the channel that compounds, provided the feed and tracking are sound.

Three things. A Merchant Center account with your website verified and claimed, shipping and return settings filled in, and a product feed carrying the required fields: ID, title, description, link, image, price and availability, plus GTIN and brand where they exist. A Google Ads account linked to that Merchant Center. And conversion tracking that records purchases accurately, ideally with enhanced conversions, because smart bidding learns from it from the first day. Shopify stores usually connect the feed through the Google & YouTube app, and the audit checks all three.