LIMITEDI take on 2–3 new brands a month. Free revenue-leak audit, plus $1,000 of Shopify apps free.
$700/month · Feed fixes, Shopping and PMax

Unblock the Shopping sales your product feed is holding back

Disapproved products, weak titles and bids that ignore margin keep your best sellers out of the auction. I fix the feed and Merchant Center, split your catalog by profit and run your Shopping and Performance Max campaigns for a flat $700 a month, with Google spend paid separately. The 30-minute audit is free, with findings within 48 hours.

  • Flat $700/month
  • Month to month
  • Findings in 48 hours
One plan, one price

Win back your lost revenue for $700 a month

The audit, the fixes, your ads, the testing and the monthly optimization, all done by me personally. No contract, no setup fee, and Shopify apps worth $1,000 on the house.

The monthly plan
$700 / month

One flat fee. Cancel any month. You keep ownership of every ad account, pixel and dataset.

Get my free revenue-leak audit The audit call is free and the findings are yours to keep.
  • Revenue-leak audit

    I find exactly where your ads, tracking and store lose money, and put a number on it.

  • Fixes done for you

    I make the changes myself: tracking, account structure, store and funnel. No to-do list handed back.

  • Ads run for you

    Campaigns built, launched and managed on the channels you spend on, with budget moved to what pays back.

  • A/B testing that earns its keep

    Ad creative, offers and landing pages tested against a baseline. Winners scale, losers get cut.

  • Monitoring and weekly reports

    Spend, tracking and conversion rate watched continuously, with a plain-English report every week.

  • Monthly optimization

    Every month the winners get more budget and the next round of tests is lined up.

Not included

  • Ad spend: you pay Meta, Google and the other platforms directly, and the account stays in your name.
  • Third-party tool subscriptions, such as Klaviyo or Triple Whale, which you pay for yourself.
  • Full store rebuilds or migrations. If your store needs one, I will say so on the audit call.
Free bonus$1,000

Shopify apps worth $1,000, free while you are a client.Every Optimize Goal Shopify app is yours at no extra cost. On another platform? The plan above is the same, and the apps simply do not apply.

Trusted by 50+ D2C brand founders

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What does a Google Shopping ads agency do, and what do I do differently?

Google Shopping management means fixing the product feed and Merchant Center that every Shopping and Performance Max ad is built from, then bidding by what each product actually earns; Optimize Goal is the independent practice of Aditya Singh, who does both personally for a flat $700 per month, with the ad budget paid directly to Google.

In Shopping, Google writes the ad from your feed, so titles, attributes, images and prices are the creative. The revenue leaks happen before the auction starts: products disapproved and bidding nowhere, titles that do not match the way people search, and missing GTINs or categories that keep items out of relevant results. Nothing in a campaign report explains why a product went quiet, which is why I start in Merchant Center rather than in the bid settings.

Once products can serve, the next leak is averaging. One campaign over a whole catalog bids the same for a high-margin bestseller and a thin-margin accessory. I split products by profit with custom labels, set a target each group can afford, and run Performance Max beside it with brand exclusions and asset groups cut the same way, so it cannot quietly absorb searches for your own name.

A/B tests on titles, images and product groups get clear win and loss calls. A daily watch catches new disapprovals within days, and a weekly written report ties Shopping revenue back to GA4 and your store's own revenue instead of Google's conversion column alone. Monthly optimization carries each result into the next round of feed and structure changes.

The terms are $700 a month, flat and month to month, with feed work included rather than billed on top. Google ad spend and any feed-tool subscription are paid by you, I do not promise a ROAS figure, and rebuilding a store is a larger job than the monthly plan. Every Optimize Goal Shopify app is yours free while you are a client, and the 30-minute audit call costs nothing.

Price
$700 per month, flat and month to month. No setup fee
Ad spend
Paid by you directly to Google, separate from the $700
Who does the work
Aditya Singh personally: feed fixes, campaigns, testing and reporting
Contract
No contract. Your Merchant Center and Google Ads accounts stay in your name
Free Shopify apps worth $1,000
Optimize Goal Shopify apps worth $1,000 are free while you are a client
Free audit
30-minute call with Aditya Singh, written findings within 48 hours, yours to keep
Feed work
Titles, attributes, GTINs, categories and supplemental feeds are inside the $700, not an extra
Feed tool
A DataFeedWatch, Feedonomics or Channable subscription, if you use one, is paid by you

How much of your catalog can't even enter the auction?

I check Merchant Center health, disapprovals, missing attributes and how Shopping spend splits across margins, then send what to fix first within 48 hours.

Get my free Shopping feed audit
How it works

How the engagement runs

  1. Free revenue-leak audit

    A 30-minute call with me. Written findings in 48 hours, yours to keep even if we never work together.

  2. Plug the biggest leaks

    I fix tracking first, then account structure, then the funnel. Structural fixes usually land inside two weeks.

  3. Run the ads, test everything

    I run your campaigns and A/B test creative, offers and pages. Every test ends in a clear win or loss.

  4. Optimize every month

    A monthly review scales what pays back and cuts what does not. Cancel any month.

91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
Shopify sales report for a hair care brand: £39,074 total sales for the quarter, up 121% on the previous quarter
Hair care · Shopify

£5K to £39K in four months

Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.

  • 2.5x ROAS
  • +121% QoQ
Shopify sales report for an apparel brand: ₹56,23,904 total sales in September 2023, up 78% on the previous month
Apparel · Shopify

₹20L to ₹56L in four months

No funnel structure and a flat account. We rebuilt campaigns around a small set of offers and let the winners take the budget.

  • 4x ROAS
  • +78% MoM
Meta Ads Manager report for an apparel brand: adds to cart up 92% and purchases up 89% month over month
Apparel · Meta Ads

Purchases up 89% month over month

The brand could not scale without losing profitability. The first 30 days of the new funnel lifted adds to cart 92% and purchases 89%.

  • 30 days
  • Profitable scale
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
Erin Houston — Co-Founder, Wearwell
Scope

Who this is for, and what you get

Who this is for

  • Online stores whose Shopping campaigns have plateaued and where more budget only raises cost per sale
  • Retailers with a large catalog where a handful of SKUs absorb the spend and the long tail gets no impressions
  • Brands sitting on Merchant Center disapprovals or feed warnings that nobody has had time to work through
  • Owners running Performance Max with no view of which products or search terms the budget went to
  • Shopify stores where Shopping ROAS in Google Ads and revenue in Shopify have never agreed
  • Merchants who want a specialist that treats the product feed as the campaign, not as setup

Not a fit if

  • You want a guaranteed ROAS figure before anyone has looked at your product feed
  • You want bids and budgets managed while the feed and Merchant Center stay untouched
  • You sell made-to-order or quote-based items that nobody searches for by name or attribute
  • You need a full store rebuild or re-platform, which is bigger than the monthly plan and gets discussed on the audit call

What is included

  • Revenue-leak analysis of Merchant Center, the feed, Google tracking and the store
  • Full Merchant Center audit: disapprovals, warnings, policy and account health
  • Product title and attribute rewrites based on real search terms
  • Supplemental feeds, so your store catalog data stays untouched
  • GTIN, brand and Google product category completion across the catalog
  • Catalog split by margin with custom labels, with a bid target set for each group
  • Shopping and Performance Max run day to day, with asset groups, exclusions and brand-term controls
  • A/B testing of titles, images and product groups with clear win and loss calls
  • Enhanced conversions and server-side tracking verified end to end, plus daily disapproval monitoring and a weekly written report
  • Optimize Goal Shopify apps worth $1,000, free while you are a client
Platforms and tools I work in
  • Google Merchant Center
  • Google Ads
  • Standard Shopping
  • Performance Max
  • Supplemental feeds
  • Shopify
  • GA4
  • Enhanced conversions
  • Server-side tracking
  • YouTube
How to choose

Optimize Goal vs a bid-only Google Shopping ad agency or a feed tool on its own

Almost every provider will manage your bids, and a feed tool will apply rules. The difference in Shopping is whether someone reads your search terms and opens Merchant Center, because that is where the ad actually lives.

What to compareOptimize Goal (Aditya Singh)Bid-only agency or feed tool
Where the work happensMerchant Center and the feed first, then campaign structure, then bidsInside the Ads interface, with the feed treated as a fixed input; or rules in a feed tool that nobody tunes against search terms
Product titlesRewritten to lead with the attributes buyers search forWhatever the store catalog exports, or generic rules that ignore real searches
Catalog economicsProducts split by margin with custom labels so each group has a target it can affordOne campaign averaging bestsellers and thin-margin accessories together
DisapprovalsWatched daily and cleared at the cause, because a dead product is a bid that never happensNoticed when revenue drops far enough to prompt a question
Price$700 a month flat, feed work included; ad spend and any feed-tool subscription paid separatelyAgency retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of ad spend, and feed work is sometimes scoped as a separate project
OwnershipMerchant Center, Google Ads, supplemental feeds and custom labels all live in your accountsFeeds built inside the provider's own tools, so leaving means rebuilding
What success meansStore revenue and margin against total Google spendPlatform-reported ROAS, which counts the same sale more than once
Free · 30 minutes · No pitch deck

What happens on your free 30-minute Shopping feed revenue-leak audit

What I cover

  1. Merchant Center health: disapprovals, warnings and how much of the catalog is eligible to serve
  2. Product titles and attributes, checked against the searches those products should match
  3. Where Shopping and Performance Max spend goes by product and margin, including your own brand
  4. Whether the conversions Google bids toward match the orders in your store

What you leave with — whether or not you hire me

  • The disapprovals and missing attributes keeping products out of the auction
  • The feed fixes worth doing first, in order, whether or not you hire me
  • A read on whether Performance Max is flattering its ROAS with your own brand searches
  • Written findings within 48 hours, with a straight answer on whether the plan fits

For growing online stores that already get traffic or spend on Google, with Shopping or Performance Max carrying the product ads. The audit says if the plan fits.

Get my free Shopping feed audit

Not ready for a call? Get the audit by email

Four details. I reply personally within one business day.

No newsletter, no sequence. One reply.

Why does the product feed decide how well Google Shopping performs?

Shopping inventory is matched, not bid on by keyword. Google reads your feed, decides which searches each product is relevant to and enters the auction for you, so every lever over relevance sits in the feed. A product titled with an internal name and no size or material simply does not match the searches that describe it, and no bid adjustment cures an ineligibility. Free Shopping listings draw on the same feed, so a clean Merchant Center helps there at no per-click cost.

Feed work also compounds where bid changes do not. A better title keeps earning for as long as the product is listed, and it lifts Performance Max at the same time because both read the same feed. Merchant Center Next adds levers beyond titles: product ratings, which show review stars once reviews are submitted, a price competitiveness report showing where you sit against other sellers, and loyalty annotations for member prices.

How do I run Performance Max for Shopping without losing control?

Performance Max absorbed Smart Shopping and now carries most of the product spend in many accounts. Its reputation for opacity is only half deserved: listing group performance, search term categories, asset scores and product revenue can all be pulled, including how Shopping ads on YouTube perform. Left alone, it spends on brand searches you would win for free, which inflates its ROAS, and it concentrates budget on a few proven products while the rest of the catalog starves.

Brand exclusions fix the first problem and asset groups split by margin and priority fix the second. I usually keep Standard Shopping running alongside as a control. It gives clean, attributable data on which products and queries convert, and a yardstick for the moments when Performance Max reports better numbers than your bank balance shows.

How do I choose a Google Shopping management agency, or do I need one?

Plenty of providers call themselves Google Shopping experts because one Shopping campaign sits inside a general PPC account. The quickest test is to ask any Google Shopping agency what it would change in Merchant Center during month one. A real answer names the disapprovals to clear, how titles get rewritten, what goes into a supplemental feed and how the catalog is split. If the answer is mostly bid strategies, the feed stays as it is and so will your results.

Then ask who owns the feed rules and the accounts afterwards, and how the work is priced, because feed management billed as a separate project is the first thing cut when budgets tighten. Shopify stores usually sync through the Google & YouTube app, and bigger catalogs add DataFeedWatch, Feedonomics or Channable. The tool matters less than whether someone who reads search terms is writing the rules inside it.

FAQ

Questions brands ask me

What does the $700 a month cover for Google Shopping?

A revenue-leak analysis of Merchant Center, the feed and your Google tracking; the fixes, including title, attribute and GTIN work; running Shopping and Performance Max; A/B testing; daily monitoring for disapprovals with a weekly written report; and a monthly optimization cycle. Feed work sits inside the flat price, and Aditya Singh does all of it personally.

Is Google ad spend included?

No. Your Shopping and Performance Max budget goes straight from your Google Ads account to Google and is separate from the $700. A feed-tool subscription, if you choose to use one, is also yours to pay.

Are you a Google Shopping ads agency?

No, and here is what that changes. Optimize Goal is one independent specialist, Aditya Singh, so the person who reads your Merchant Center diagnostics is the person on the call, with no layer of coordinators between. The cost is capacity: I take on 2–3 new brands a month and will not run your account alongside dozens of others.

Who edits my feed and runs the campaigns?

Aditya Singh, personally. That includes the title rewrites, supplemental feed rules, custom label logic, campaign settings and the weekly report. Your store's own catalog data is not touched; the changes sit in a supplemental feed on top of it.

What does Google Shopping feed management include, and is it billed on top?

It is not billed on top; it sits inside the $700. Google Shopping feed management here means a Merchant Center audit, title and attribute rewrites drawn from real search terms, GTIN, brand and category completion, supplemental feeds, custom labels that split the catalog by margin, and a daily check for fresh disapprovals. A paid feed tool is optional, since bigger catalogs sometimes add one, and that subscription stays with you.

What would month one look like with you instead of an ecommerce Google Shopping agency?

It starts from the audit findings, which arrive within 48 hours of the call and cover Merchant Center health, disapprovals and where Shopping spend lands by product. Inside the first two weeks I clear disapprovals, fill missing identifiers, rewrite the weakest titles and check that Google's purchase data matches your orders. The remaining weeks go to splitting the catalog by margin and letting bidding relearn, with clearer results between days 30 and 60. Everything is done by me, in accounts you own.

Is there a contract?

No. It runs month to month, you can stop in any month, and there is no setup fee. Merchant Center, Google Ads, supplemental feeds and custom labels all live in accounts you own, so nothing has to be rebuilt if you leave.

How fast will Shopping performance change?

Findings arrive within 48 hours of the call. Feed corrections and disapproval fixes can show up within days because they change what is eligible to serve at all, and structural fixes land inside two weeks. Restructuring by margin and letting Smart Bidding relearn takes about the first 30 days, with clearer results across days 30 to 60. Anyone promising a ROAS before seeing your feed is guessing.

Are the Optimize Goal Shopify apps free to clients?

Yes. Each one is included at no extra cost for as long as you stay on the monthly plan. They are for Shopify stores; on another platform the price is unchanged. Together they are worth $1,000.

What happens on the free audit call?

It is a 30-minute call with Aditya Singh. I go through feed health, disapprovals, how spend spreads across the catalog and whether Google's conversion data matches your orders, since double-firing checkout events or purchases lost to browser restrictions push Smart Bidding in the wrong direction. Read access to Google Ads and Merchant Center helps, though a store URL is enough to start. Written findings follow in 48 hours, and you keep them even if you never hire me.

When shouldn't I hire you for Shopping?

If you want a guaranteed ROAS before anyone has looked at your feed, if you want bids managed while the feed stays untouched, if you sell made-to-order or quote-based items nobody searches for, or if you want a store rebuild, which is bigger than the monthly plan. If your feed needs weeks of work before management can help, the audit says so plainly.

Can you fix Merchant Center disapprovals?

Yes, and it is usually the first fix, since a disapproved product cannot bid at all. Disapprovals fall into families: policy issues, missing or mismatched identifiers, price and availability mismatches between feed and landing page, and account-level suspensions. Each needs a different cure, so I fix the cause rather than resubmitting and hoping, then watch daily so the next one surfaces fast.

Should I run Standard Shopping or Performance Max?

For most stores, both. Performance Max reaches inventory Standard Shopping cannot and usually carries the bulk of product spend. Standard Shopping gives clean data on which products and queries convert, which feed decisions depend on, and it checks Performance Max's self-reported results. Consolidating everything into Performance Max is simpler but costs the visibility that makes an account improvable.

Do Google Shopping ads work, and are they worth it with thin margins?

They work when people search for products by type and attribute and your prices hold up beside rivals. Worth it is a product-level answer: a thin-margin item bid at your best-margin target looks profitable in Google Ads and loses money once cost of goods and shipping are counted. Custom labels let low-margin products run stricter targets or sit out.

2–3 new brands a month

Book your free 30-minute Shopping feed revenue-leak audit

Thirty minutes with me, not a salesperson. You leave with the first three things I would fix — and you decide what happens next.