
£5K to £39K in four months
Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
- 2.5x ROAS
- +121% QoQ
Book a free audit call and we will tell you which lever moves your numbers first.
Book a free auditA Shopify Plus agency for high-growth and enterprise brands: checkout extensibility, Shopify Functions, native B2B, expansion stores and ERP integrations, built by senior Plus developers. Book a free 30-minute scoping call and within 48 hours you get a fixed-scope quote and a project plan that names which checkout customizations need rebuilding.
30 minutes · No pitch, no obligation · Project plan and fixed quote in 48 hours
Trusted by 50+ D2C brand founders

A Shopify Plus development agency is a specialist engineering partner that builds, migrates and maintains stores on Shopify’s enterprise plan, covering checkout extensibility, Shopify Functions, native B2B, expansion stores and ERP integrations for high-volume brands.
Shopify Plus exposes capabilities standard Shopify does not: checkout extensibility for custom checkout UI, blocks and branding; Shopify Functions for server-side discount, shipping and payment logic; native B2B with company accounts, catalogs, price lists and payment terms; higher API limits; and expansion stores for new markets. Shopify Plus development agency services exist because those capabilities need real engineering, not app installs. At Optimize Goal we build all of it, plus custom apps, ERP, CRM and 3PL integrations, and replatform migrations engineered for high volume, speed and clean code.
The most urgent Shopify Plus project on most roadmaps right now is the checkout migration. Shopify has retired the old checkout.liquid model and legacy Scripts in favor of checkout extensibility and Functions, and Scripts stopped executing on June 30, 2026. Any store that had not migrated lost its checkout.liquid customizations, additional scripts and Script Editor discounts the moment they stopped firing. We handle the rebuild end to end: checkout UI as extensions, discount and shipping logic ported to Functions, and every path validated before it goes live.
Every build is led by one of our senior Shopify Plus developers, someone with real checkout extensibility, Functions and B2B experience rather than a generalist learning on your project. You get a fixed-scope quote and project plan within 48 hours, a live staging store you can review at any point, a documented technical architecture, and structured QA across devices, browsers and every checkout flow before launch. Nothing runs on an hourly meter, and no build is quietly handed to a junior once the contract is signed.
Most Shopify Plus builds run $20,000 to $150,000+ depending on checkout, B2B and integration complexity. A focused checkout extensibility migration or Functions project starts around $15,000, and ongoing Plus development retainers start at $4,000/month. Shopify Plus itself is separate, at $2,300/month on a three-year term or $2,500/month billed annually. That mix suits high-growth and enterprise brands in the US and UK that have outgrown standard Shopify — not stores looking for a template swap.
We map what your checkout ran on checkout.liquid and Scripts, what has stopped firing, and what moves to extensions or Functions, with a fixed quote in 48 hours.

Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
Optimize Goal is a certified Shopify Plus development agency for high-growth and enterprise brands across the US, UK, and beyond. We build checkout extensibility, Shopify Functions, B2B experiences, custom apps, and ERP/CRM integrations, and back every build with rigorous QA and conversion-focused engineering. Our Shopify Plus development agency services cover migrations, custom builds, headless storefronts, and enterprise integrations. Whether you need a Shopify Plus development company for a replatform, Shopify Plus development experts for ongoing work, or a partner for a headless Hydrogen build, our team has shipped it before. That includes work as a Shopify Plus web development company for storefront rebuilds and as a Shopify B2B development agency for wholesale channels on Plus.
Your build is led by a senior Shopify Plus developer, never handed off to a junior.
We engineer for high traffic, flash sales, and complex catalogs, not just how it looks in a demo.
We write tidy, well-documented Liquid and apps your team can extend later.
Fixed scopes, clear milestones, and a staging store you can review anytime.
One senior team handling every part of your Plus build, from checkout to ERP integration, against a single goal: a fast, reliable enterprise store that scales.
Custom checkout UI extensions, branding, and one-page checkout on Shopify’s new framework, replacing the retired checkout.liquid.
Custom server-side logic with Shopify Functions, discounts, shipping, payment customization, and cart transforms that replace legacy Scripts.
Native B2B builds, company accounts, catalogs, price lists, payment terms, and custom wholesale ordering flows for complex sales models.
Custom public and private Shopify apps and integrations that add the exact functionality your enterprise store needs, on the latest APIs.
Clean integrations with NetSuite, Salesforce, HubSpot, ShipBob, and your wider stack, so Shopify Plus runs as the hub of your operation.
Seamless replatforming to Shopify Plus from Magento, Salesforce Commerce, or custom platforms, with no lost data, SEO, or downtime.
Shopify Plus Partner, building to enterprise platform best practices.
Checkout extensibility, Functions, and modern JS, built for Plus and beyond.
We integrate NetSuite, Salesforce, HubSpot, ShipBob, Klaviyo, and your stack.
Launching is the start. Maintenance, new features, integrations, and performance work keep your Plus store fast and stable, the full lifecycle a modern Shopify Plus agency should own.
Retainer support, bug fixes, and platform updates so your Plus store never falls behind.
ERPs, 3PLs, subscriptions, and APIs wired cleanly into your Shopify Plus store.
On-store A/B testing and UX fixes so more of your enterprise traffic converts.
Core Web Vitals and load work tuned for flash sales and high-traffic peaks.
We dig into your goals, systems, and current store, then send a fixed-scope quote and project plan, usually within 48 hours.
You get wireframes, a technical architecture (checkout, Functions, integrations), and a build timeline before a single line of code is written.
We build on a staging store you can review, with structured QA across devices, browsers, and checkout flows before anything goes live.
We launch with a full pre-flight checklist, then stay on for support, fixes, and new features as you scale.
Apparel brand, full Shopify Plus rebuild
Supplements brand, Magento → Plus migration
Beauty brand, checkout extensibility rebuild
Home goods brand, B2B + wholesale build
Jewelry brand, Shopify Functions + speed
Food & bev brand, custom checkout extensions
We build the Shopify Plus capabilities that high-volume brands need, from checkout to B2B to integrations, all tied back to performance and revenue.
Custom checkout UI, blocks, and branding on Shopify’s new framework, now that checkout.liquid is retired.
Server-side discounts, shipping, and payment logic that replace legacy Scripts (retiring in 2026).
Company accounts, price lists, payment terms, and custom wholesale ordering for complex B2B.
NetSuite, Salesforce, HubSpot, and 3PL integrations so Plus is the hub of your operation.
Expansion stores, multiple markets, and international setups managed from one Plus org.
Seamless moves from Magento, Salesforce Commerce, or custom platforms, no lost data or SEO.
Deep experience across the high-volume categories that win on Shopify Plus, so your build starts with proven patterns.
Most Shopify Plus builds run $20,000 to $150,000+ depending on checkout, B2B, and integration complexity. Note Shopify Plus itself starts at ~$2,500/mo platform fee. You always get a fixed quote before any work begins.
Checkout extensibility migration or custom Shopify Functions, scoped to your needs.
Full Shopify Plus build or replatform with B2B, integrations, and data preserved.
Retainer for features, integrations, Functions, and performance work as you scale.
One transparent monthly retainer for ongoing Shopify Plus development, with a senior team on call.
The useful question is not agency versus freelancer in the abstract — it is whether whoever builds your checkout has shipped checkout extensibility before. These are the criteria where the difference actually shows up on an enterprise store.
| What to compare | Specialist Shopify Plus agency | Freelancer or generalist dev shop |
|---|---|---|
| Checkout customization | Checkout UI extensions and Functions built on the supported framework | checkout.liquid edits and Scripts, which stopped executing on June 30, 2026 |
| B2B and wholesale | Native company accounts, catalogs, price lists and payment terms on Plus | A wholesale app bolted on, or a second store to maintain forever |
| ERP, CRM and 3PL | NetSuite, Salesforce, HubSpot and 3PL integrations built, tested and documented | A connector bought off the shelf that nobody owns when it breaks |
| Pricing model | Fixed-scope quote agreed before work starts, with no surprise invoices | Hourly billing that grows with every change request |
| QA before launch | Structured QA across devices, browsers and every checkout and B2B path | Spot checks on one machine, one browser, one happy path |
| Peak traffic | Engineered for flash sales, drops and six-figure traffic days | Rarely tested until a real traffic spike arrives |
| After launch | Retainer support, platform updates and performance work as you scale | Availability depends on whoever their next client is |
For brands already on Shopify Plus, or weighing its $2,300/month fee, with checkout, B2B or integration work of the size that starts around $15,000.
Scope my Shopify Plus buildShopify Plus development agency services cover four distinct bodies of work, and it is worth knowing which one you need before you brief anyone. There is platform engineering — checkout extensibility, Shopify Functions, custom apps and API work. There is commerce architecture — native B2B, expansion stores, Shopify Markets and multi-currency. There is integration work — NetSuite, Salesforce, HubSpot, a 3PL, a subscriptions platform. And there is the storefront itself: theme architecture, Liquid, Core Web Vitals and the conversion work that follows. A Shopify Plus design agency that stops at mockups covers only that last body of work. Most enterprise projects touch three of the four.
That distinction matters because of scoping. A brand that asks for “a Shopify Plus build” and gets quoted for a theme discovers the checkout and integration work later, at a worse price and on a worse timeline. We scope the technical architecture first — every checkout path, every Function, every system that reads or writes order data — and only then issue a fixed quote. Whichever Shopify Plus development service you start with, you see the architecture document before the build starts, and the number does not move unless you change what you asked for.
Optimize Goal is a certified Shopify Plus Partner with 200+ enterprise projects delivered. Every build is led by a senior Shopify Plus developer, runs on a staging store you can open at any time, and ships with documented code your in-house team can extend without calling us first. That last part is deliberate. An agency that makes itself impossible to replace is an agency you will resent in eighteen months, and it is the opposite of what a Shopify Plus development company should be selling.
Shopify retired the checkout.liquid model and legacy Scripts, and Scripts stopped executing on June 30, 2026. If your Plus store was still running checkout.liquid customizations, additional scripts, or discount and shipping logic in Script Editor, that logic stopped firing on the date — silently, in production. If a discount, a shipping rule or a post-purchase script has quietly vanished from your checkout since then, this is why, and it is the single most common reason enterprise brands call a Shopify Plus development agency right now.
The migration has three parts. Checkout UI moves to checkout extensions: custom blocks, fields, upsells, trust content and branding built on the supported framework instead of hacked into a template. Discount, shipping and payment logic moves to Shopify Functions, which run server-side and survive the platform updates that break Scripts. And anything that was quietly doing two jobs — a script that also fired analytics, say — gets rebuilt properly, with tracking verified end to end rather than assumed to have carried over.
We handle the migration end to end and validate every checkout path before cutover: guest, logged-in, B2B, subscription, multi-currency, discount stacking and express payments. A focused checkout extensibility migration or Functions project starts around $15,000 and typically ships in a few weeks. If the scoping call shows your store needs less than that, we will say so. The same toolkit covers a custom checkout flow that is not a migration at all — gift messaging, delivery date selection, extra fields for B2B buyers — and a Shopify Plus agency should scope that work the same way, path by path. Either way you get a project plan within 48 hours, before you have committed to anything.
Enterprise replatform decisions usually narrow to four platforms, and each trades control against overhead differently. Adobe Commerce, formerly Magento, gives you the whole codebase in exchange for owning hosting, security patches and version upgrades, which in practice means keeping a development team on standby. Salesforce Commerce Cloud fits brands already committed to the Salesforce ecosystem, with a licensing and implementation model built for large IT organizations. BigCommerce is the nearest like-for-like alternative to Shopify Plus: hosted SaaS, a more open checkout, and a smaller app and partner ecosystem.
Shopify Plus wins when the aim is to spend engineering time on the store rather than on the platform underneath it. Shopify hosts, patches and upgrades it; checkout extensibility and Functions give controlled checkout customization; native B2B, Shopify Markets and expansion stores cover most enterprise requirements; and the app and partner ecosystem is deep. Where it loses is code-level control. If you need to rewrite checkout from the ground up or run a heavily custom data model, Adobe Commerce still gives you more room, and we will say so rather than push a migration.
Replatforming to Shopify Plus from Magento, Salesforce Commerce Cloud, BigCommerce or a custom cart is a data and SEO project as much as a build project. The build is the visible half. The half that decides whether the migration counts as a success is the redirect map, the product and customer data integrity checks, the structured data, and whether Search Console looks the same the week after cutover as it did the week before. Most replatform horror stories are redirect stories.
Our process is the same every time: map every indexed URL to its new destination and 301 it, preserve metadata and structured data, migrate orders, customers and subscription state with reconciliation checks on both platforms, rebuild integrations against Shopify’s APIs, and run a full pre-flight checklist before DNS moves. A full Shopify Plus build or replatform typically takes 8 to 16 weeks depending on B2B and integration scope, and nothing goes live until the staging store has passed QA across devices, browsers and every checkout flow. Laid out as stages, that is discovery, architecture, build, user acceptance testing, launch and ongoing support; UAT is where your own team places test orders through every checkout, B2B and integration path on staging and signs off before DNS moves.
Enterprise replatforms add two complications a standard migration rarely meets. The first is B2B: company accounts, customer-specific catalogs, price lists and payment terms have to be rebuilt on Shopify’s native B2B features rather than copied across as customer tags, or wholesale buyers log in on launch day to the wrong prices. The second is international: separate regional storefronts often consolidate into Shopify Markets or a set of expansion stores, and each market’s URLs, currencies and hreflang tags need mapping before cutover, not after regional traffic dips.
Speed is a revenue line on Shopify Plus, not a vanity score. Largest Contentful Paint moves conversion rate, Core Web Vitals feed into how Google ranks your store, and a slow storefront taxes every ad dollar you spend before the visitor has seen a product. We build to a target LCP under one second and hold every template to a performance budget, then engineer for the traffic pattern that actually breaks enterprise stores: flash sales, product drops and six-figure traffic days.
Conversion rate optimization is the other half of that work, and a Plus theme built with testing in mind makes experiments cheap — clean template architecture, no page-builder bloat, and analytics wired to checkout from day one so GA4 and your ad platforms agree on what happened. Launching is the start, not the finish. A retainer covers platform updates, new features, integrations, performance work and on-store testing as you scale, and ongoing Shopify Plus development retainers start at $4,000/month.
Tracking decides whether any of that can be measured. Checkout extensibility changes how pixels and analytics fire inside checkout, so an extensions migration that ignores tracking can quietly break the conversion data your ad platforms bid against. We rebuild checkout events alongside the extensions and check GA4 and ad pixels against test orders before launch, so the conversion rate you are optimizing on Plus is one you can trust.
A Shopify Plus development agency builds, migrates and maintains stores on Shopify’s enterprise plan. In practice that means checkout extensibility and Shopify Functions work, native B2B builds with company accounts and price lists, custom public or private apps, ERP, CRM and 3PL integrations, expansion stores and international markets, replatform migrations, and the performance engineering high-volume stores need. Standard Shopify agencies rarely touch checkout or Functions, because standard Shopify does not expose them in the first place.
A Shopify Plus agency is a partner that works on Shopify’s enterprise plan, and the label covers two different businesses: marketing shops that run campaigns for Plus merchants, and development teams that engineer the store itself. What a Shopify Plus agency does on the development side is the work standard Shopify never exposes, from checkout extensibility and Shopify Functions to native B2B and expansion stores. The reason to hire a Shopify Plus agency is that each of those needs engineering rather than an app install, and a checkout mistake costs revenue on every order until it is fixed.
Shopify Plus development agency services generally run $20,000 to $150,000+ per build, depending on checkout, B2B and integration complexity. Smaller scopes — a checkout extensibility migration or a Shopify Functions project — start around $15,000, and ongoing Plus development retainers start at $4,000/month. We quote fixed scope before work begins, so there is no hourly meter and no surprise invoice. The number only changes if you change what you asked us to build.
Shopify Plus pricing starts at $2,300/month on a three-year term, or $2,500/month billed annually, plus variable platform fees at higher volumes. That fee is paid to Shopify and is entirely separate from development cost, which is a one-off project fee plus any retainer you choose afterwards. If your current revenue does not justify the platform fee yet, we will tell you on the scoping call rather than scope a build you do not need.
A full Shopify Plus build or replatform typically takes 8 to 16 weeks, depending on B2B and integration scope. A narrower project — a checkout extensibility migration or a Shopify Functions build — can ship in a few weeks. You get a project plan with milestones within 48 hours of the scoping call, before you commit to anything, so the timeline is on the table while you are still deciding whether to go ahead.
For enterprise Shopify Plus work, an agency is usually the right call. Checkout extensibility, Functions, native B2B and ERP integrations are beyond most freelancers, and a failed migration on a high-volume store costs real revenue for every day it takes to fix. An in-house team makes sense once you have continuous Plus roadmap work to keep it busy; before that you are paying salaries for idle capacity. Plenty of brands run both — in-house for iteration, an agency for the builds.
Ask for evidence on the Plus-only work first. A credible partner, whether it calls itself a Shopify Plus agency or a Shopify Plus web development company, can show checkout extensions and Functions it has shipped, explain how it would move your Script Editor logic, and describe native B2B builds rather than wholesale apps. Then check the basics: who writes the code, whether the quote is fixed scope, and what is documented at handover. Rankings of the best Shopify Plus agency options, or the top Shopify Plus agency in the USA, are fine for a longlist; the shortlist should come from scoping calls.
Yes, and if it has not happened yet it is urgent. Shopify retired checkout.liquid and legacy Scripts, and Scripts stopped executing on June 30, 2026, so any checkout customization, additional script or Script Editor discount logic has to be rebuilt on checkout extensibility and Functions. We rebuild checkout UI as extensions, port discount and shipping rules to Functions, and validate every checkout path — guest, logged-in, B2B, subscription — before cutover.
Yes. We build B2B Shopify Plus stores natively: company accounts, customer-specific catalogs, price lists, payment terms, quote and reorder flows, and custom wholesale ordering for complex sales models. Building on the native primitives rather than a wholesale app or a separate store means one catalog, one inventory source and one set of integrations to maintain. It also means your B2B checkout benefits from the same extensibility work as your D2C checkout.
Yes. Shopify Plus lets one organization run several storefronts, and there are two ways to use that. Shopify Markets sells into multiple countries from a single store with local currency, pricing and domains, which suits most international expansion. Expansion stores are separate storefronts under the same Plus organization, better for a second brand, a genuinely different catalog or a standalone wholesale store. We help you choose, then build shared theme architecture and integrations so more stores do not mean multiplied maintenance. Shopify Flow, Shopify’s automation app, can also keep tagging, inventory alerts and order routing consistent across them.
Yes. We replatform to Shopify Plus from Magento, Salesforce Commerce Cloud, BigCommerce and custom carts, with no lost products, customer data or SEO and minimal downtime. Every indexed URL gets a mapped 301 redirect, metadata and structured data carry over, and we verify Search Console after cutover rather than hoping. Order, customer and subscription data is migrated with reconciliation checks run on both platforms before DNS moves.
Yes. NetSuite is one of the ERPs we integrate with Shopify Plus, alongside Salesforce and HubSpot on the CRM side and 3PLs such as ShipBob. The scoping questions decide the build: which system owns inventory, pricing and customer records, how often orders and fulfillments sync, and how B2B price lists and payment terms map across. If your ERP is SAP, Microsoft Dynamics or Brightpearl, those questions are the same, and so are the ownership rules when product content lives in a PIM such as Akeneo rather than in Shopify.
Yes. We build custom public and private Shopify apps on the current Admin and Storefront APIs, and Shopify Functions for server-side discount, shipping, payment customization and cart transform logic. We build custom when off-the-shelf apps genuinely cannot cover the requirement, and we say so when an existing app can — every app you avoid is one less script slowing your storefront and one less renewal sitting on your stack.
Shopify Plus is worth it when you need the capabilities sitting behind the tier: checkout extensibility, Shopify Functions, native B2B, higher API limits and expansion stores. If your requirements are a custom theme, some apps and a fast storefront, standard Shopify does that, and we build on it too. The honest test is whether a specific capability sitting behind the Plus tier is blocking revenue right now. If nothing is, the platform fee is not buying you anything yet.
Yes — speed is treated as a feature on every Shopify Plus build we ship. Templates are held to a performance budget with a target LCP under one second, markup is clean and semantic, structured data is implemented properly, and the store is engineered for flash sales and high-traffic peaks rather than for a quiet demo day. Core Web Vitals feed rankings and conversion rate at the same time, so this work pays back twice.
Yes. We build headless storefronts with Shopify Hydrogen and Oxygen when sub-second performance and a fully custom front end justify the added complexity and ongoing maintenance. We will also tell you honestly when a well-built Plus theme gets you the same commercial result for less money and less long-term overhead — which, for most brands, it does. Headless is a trade-off to make deliberately, not an upgrade to buy by default.
Your Shopify Plus project is led by a senior Plus developer, with a dedicated project lead as your point of contact. You get a live staging store you can open at any time, a documented technical architecture, and clear milestones, so progress is something you look at rather than something you have to chase. The build is never quietly reassigned to a junior once the contract is signed.
After a Shopify Plus store launches, most brands keep us on a retainer covering platform updates, bug fixes, new features, integrations, performance work and on-store testing, starting at $4,000/month. You are not locked in, and the code is documented so your in-house team can take it over whenever that makes sense. Launch is where a Plus store starts earning — it is also where stores start quietly decaying without maintenance.
The call runs 30 minutes and is free. We go through what your checkout does today and what it relied on before Scripts retired — discount, shipping and post-purchase logic included — along with your B2B requirements, markets and every system that reads or writes order data. You come away knowing which of those need rebuilding as checkout extensions or Shopify Functions, and whether Plus justifies its platform fee for you yet. Within 48 hours you get a project plan and a fixed-scope quote, with no obligation to go ahead.
No. Enterprise briefs are rarely finished at this stage, and finishing the scope is what the call is for. Useful things to have to hand are collaborator access to the store, a list of apps and integrations, any checkout customizations you already know about, and your B2B or international plans. If a previous agency left an architecture document, send it over. Anything missing gets picked up in discovery, and the fixed-scope quote only goes out once every checkout path and integration is accounted for.
We specialize in Shopify Plus, but also build on standard Shopify. For enterprise needs, checkout extensibility, B2B, Functions, integrations, Plus is the right platform, and we build it to best practice.
Most Shopify Plus builds run $20,000 to $150,000+ depending on checkout, B2B, and integration complexity; smaller projects (a checkout migration or Functions work) start around $15,000. Shopify Plus itself is ~$2,500/mo. You get a fixed quote before any work begins.
Yes, and if you have not yet, it is urgent. Shopify retired checkout.liquid and legacy Scripts (Scripts stopped executing June 30, 2026), so customizations have to be rebuilt on checkout extensibility and Functions. We handle that migration end to end.
Yes. We replatform from Magento, Salesforce Commerce, BigCommerce, and custom platforms to Shopify Plus, with no lost data, products, or SEO, and minimal downtime.
Yes. We build for high-growth and enterprise Shopify Plus brands across the US, UK, and other English-speaking markets.
Senior Plus developers on every build, deep checkout extensibility, Functions, and B2B expertise, ERP/CRM integration experience, full QA, and post-launch support, with fixed-scope quotes.
For enterprise Shopify Plus, an agency. Checkout extensibility, Functions, B2B, and ERP integrations are beyond most freelancers, and a failed enterprise build or migration costs real revenue. An agency gives you a senior Plus team, dedicated QA, and post-launch support.
We build to accessibility best practices (semantic markup, contrast, keyboard navigation) and can run an accessibility audit on your existing Plus store to identify and fix issues.
You work with a dedicated project lead plus the senior Plus developer on your build, with a live staging store and clear milestones so you always know the status.
Thirty minutes with a senior strategist, not a salesperson. You leave with the first three things we would change — and you decide what happens next.