SaaS performance marketing that plugs the leaks between click and paid account

It is $700 a month, flat, with no setup fee or contract. The plan covers a funnel and ad-account leak analysis, the fixes, running your LinkedIn and Google campaigns, A/B testing, monitoring with a weekly report, and monthly optimization. Typical agency retainers sit between $2,500 and $15,000 a month, or 10 to 20% of ad spend.

No. LinkedIn, Google and the other platforms bill you directly for media, through accounts you own. Subscriptions for your CRM, product analytics or attribution tools also stay with you. Because my fee never moves with spend, I have no reason to nudge your budget upward.

No. It is one person, Aditya Singh, working directly in your ad accounts, funnel and CRM data. That removes layers between you and the work, and it limits scope: I do not run content, brand, PR or product marketing. A broader provider can handle those beside a paid specialist.

Aditya Singh, from the first audit to every weekly report. Tracking fixes, campaign builds, tests and written updates are all done by me, and you talk to the person doing them. Capacity is the trade-off, so new SaaS accounts are capped at 2–3 a month.

Neither. The plan runs month to month and you can cancel in any month. Ad accounts, pixels, product events and CRM data stay yours, so leaving means turning the plan off, not migrating anything.

Written findings arrive within 48 hours of the call, and structural fixes to tracking, conversion events and account structure go in inside 2 weeks. Expect usable trial and demo signals at 30 to 60 days and pipeline movement from 60 to 90, longer on slow sales cycles. I promise no revenue figure.

Not unless you also run a Shopify store. Every Optimize Goal Shopify app is free while you are a client, but the apps apply to Shopify stores only, so a subscription-software company will not use them. They are a side benefit, not the reason to hire me. Together they are worth $1,000.

The call runs 30 minutes. I review your signup and demo funnel, ad accounts and conversion tracking, and ask about your motion and churn. Written findings follow within 48 hours: the leaks found, the first fixes and whether the monthly plan suits you. They are yours either way.

Skip me if product-market fit is unproven, since paid media then mostly buys expensive feedback, or if you want MQL volume at the lowest cost per lead. I am also wrong for a content engine, a product rebuild or guaranteed revenue.

It works once the funnel converts and tracking can be trusted, and rarely before. With early revenue and founder-led sales I suggest one channel picked by motion: Google Search when buyers already search your category, LinkedIn when deals justify a premium click.

I connect HubSpot or Salesforce and your product events, then send trial, demo, SQL and paid stages back to LinkedIn Campaign Manager and Google Ads as offline conversions. GA4 covers on-site behavior between click and signup. The weekly report shows cost per demo, cost per SQL, trial-to-paid rate and pipeline next to spend.

A SaaS marketing agency usually covers content, SEO, email, brand and some paid media, reported on traffic and MQLs. I do paid acquisition only, including the landing pages, tracking and CRM wiring behind it, judged on trials, demos, CAC payback and MRR. Some companies pair a broader provider with a paid specialist.

Match the option to your stage. An in-house hire suits a proven playbook with enough volume for one person, a typical B2B SaaS marketing agency suits wide scope and a retainer budget, and one specialist on a flat fee suits a company that needs leaks found and fixed first.

Both, and hybrids. Product-led accounts get campaigns and pages built around self-serve trials and activation; sales-led accounts get LinkedIn, ABM and demo-booking funnels aimed at a buying committee. When a company runs both motions, budgets and conversion actions are split by motion so neither is optimized on the other's numbers.

The channels overlap, but the measurement does not. B2B SaaS performance marketing adds a product to the funnel, so the conversions that matter happen inside the app: an activation event, a trial that turns into a paid account, recurring revenue. A company selling services or hardware to other businesses fits the B2B performance marketing page better, where the stages that count live in the CRM. For subscription software the work starts from product events and what a paid account is worth.

No. The fee is $700 a month whatever the campaigns produce, and it never moves with spend, trials or revenue. Performance here describes how I judge the work: cost per demo, cost per SQL, trial-to-paid rate and CAC payback, reported every week. Some performance-based SaaS marketing deals bill per signup or take a cut of revenue, which moves risk to the provider but can reward volume over paying accounts. I guarantee no result, so your safeguards are the weekly report, which includes what underperformed, and a plan you can cancel in any month.

No, I work alone, and retargeting sits inside the monthly plan instead of being sold as a separate service. Google and social share one audience list and one frequency cap, so a trial user is not chased by two campaigns that cannot see each other. SaaS marketing agencies' retargeting ad campaigns can show a single ad to every past visitor. I split audiences by what they did, such as a stalled trial or silence after a demo, and I retire the audience once the account has paid.

A common setup is one trial campaign tuned to the cheapest signup, which reports well but ties weakly to revenue. I connect each trial campaign to the activation event and to the paid stage in the CRM or product events, with demo campaigns on their own budget. When SaaS PPC agencies' trial-to-paid conversions are quoted, they are often a single blended rate, which hides the campaign that brings signups who never pay. I report trial-to-paid by campaign and audience, so a cheap source that never converts gets cut instead of rewarded.

A larger provider can put several people on creative and audience tests, which helps when you need a steady supply of new ads. With me, the person who builds the campaigns also designs the tests, so each one changes a single variable, carries a win or loss rule written before launch and is read against pipeline rather than clicks. Audience tests compare job titles, seniority and account lists on LinkedIn, and keyword themes on Google. One person cannot run everything at once, so I rank tests by their likely effect on pipeline and run the few that matter.

Whoever you hire should explain both in your numbers, not from a template. Subscription LTV depends on churn and margin, so I ask for retention data from your billing or product analytics before judging a channel, then compare each campaign's CAC payback with how long its customers actually stay. A channel that looks cheap on CAC but churns early is treated as expensive. I am one specialist, not an agency, so you can test that on the free audit call by asking me to walk through your own payback.

For a fix, one specialist can be faster, because the work is diagnosis before it is production. I start in the ad accounts, conversion events and signup funnel to find what drags results down: wasted search terms, an audience that is too wide, a conversion action that counts the wrong thing or a page that loses the click. The structural fixes go in inside the first 2 weeks and the rest follows the monthly cycle. If the cause turns out to be the product or the pricing rather than the PPC, I say so instead of adjusting bids.

Nothing is locked in, so the plan itself works as the trial. It starts with the free 30-minute audit and written findings within 48 hours. If you then want me to run the account, it is one month at a flat $700, your ad spend is paid to the platforms separately, and you can cancel any month. I do not sell a discounted pilot or a fixed-length test package, because a month-to-month plan already lets you judge the work on cost per demo, cost per SQL and trial-to-paid before committing to a second month.