Hair care · Shopify
£5K to £39K in four months
Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
- 2.5x ROAS
- +121% QoQ
$700/month · Theme and page fixes that convert
Shopify web design that turns lost visitors back into revenue
A store can look polished and still lose shoppers to a slow phone load or an add-to-cart button buried below the fold. I rework the product, collection and cart pages that carry your revenue, fix theme speed and test every change, for a flat $700 a month with Shopify apps worth $1,000 free. The free audit comes with findings in 48 hours.
- Flat $700/month
- $1,000 of free apps
- Findings in 48 hours
One plan, one price
Win back your lost revenue for $700 a month
The audit, the fixes, your ads, the testing and the monthly optimization, all done by me personally. No contract, no setup fee, and Shopify apps worth $1,000 on the house.
The monthly plan
$700 / month
One flat fee. Cancel any month. You keep ownership of every ad account, pixel and dataset.
Get my free revenue-leak audit The audit call is free and the findings are yours to keep.- Revenue-leak audit
I find exactly where your ads, tracking and store lose money, and put a number on it.
- Fixes done for you
I make the changes myself: tracking, account structure, store and funnel. No to-do list handed back.
- Ads run for you
Campaigns built, launched and managed on the channels you spend on, with budget moved to what pays back.
- A/B testing that earns its keep
Ad creative, offers and landing pages tested against a baseline. Winners scale, losers get cut.
- Monitoring and weekly reports
Spend, tracking and conversion rate watched continuously, with a plain-English report every week.
- Monthly optimization
Every month the winners get more budget and the next round of tests is lined up.
Not included
- Ad spend: you pay Meta, Google and the other platforms directly, and the account stays in your name.
- Third-party tool subscriptions, such as Klaviyo or Triple Whale, which you pay for yourself.
- Full store rebuilds or migrations. If your store needs one, I will say so on the audit call.
Free bonus$1,000
Shopify apps worth $1,000, free while you are a client.Every Optimize Goal Shopify app is yours at no extra cost. On another platform? The plan above is the same, and the apps simply do not apply.
Trusted by 50+ D2C brand founders
What does a Shopify web development agency do, and what is design that converts?
Shopify web design and development, done as revenue recovery: for a flat $700 a month, Aditya Singh reworks the product, collection and cart pages that carry your sales, fixes theme and speed problems, tests each change against your current design, runs your ads and monitors the store daily. It is one person, month to month, with every Optimize Goal Shopify app free.
Design that converts is judged by what shoppers do, not by how it looks in a mockup. On most Shopify stores the sales concentrate in a few templates, usually the product page, the collection page and the cart, and the leaks sit in the same places: a hero image that delays first paint, variant pickers that confuse, reviews hidden below the fold, a cart that pushes checkout off a phone screen. I fix those first and A/B test the larger changes, so a redesign decision is made on evidence.
I work inside your existing Online Store 2.0 theme wherever it is sound. Sections, JSON templates and metaobjects let your marketers rearrange pages without a developer, and small Liquid changes cover most of what a store needs. A page builder that ships its own rendering engine to every visitor is usually a speed leak, so I rebuild the pages that matter as native sections, a few at a time.
A full redesign, or a bespoke theme from scratch, is bigger than the monthly plan and I won't invent a price for it on this page. The audit call is where I look at your store and say whether you need one; many stores don't, because a fixed-up theme gets close to the same result. Ad spend, paid apps and other tools are separate, and I never promise a revenue figure.
Agency retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of ad spend. Here one specialist works in your store month to month for $700, with no setup fee and no contract.
- Price
- $700 per month, flat, month to month, with no setup fee
- Ad spend
- Paid by you to Meta, Google and other platforms; separate from the $700
- Who does the work
- Aditya Singh, personally, for the design thinking and the Liquid
- Contract
- Month to month; cancel any month and keep your theme, store and data
- Free Shopify apps worth $1,000
- Optimize Goal Shopify apps worth $1,000 are free while you are a client
- Free audit
- 30 minutes with Aditya, written findings within 48 hours
- Design approach
- Fix the templates that carry revenue first, then A/B test the changes
- Not included
- A full redesign, bespoke theme from scratch or replatform; scoped on the audit call
Quoted a redesign you may not need?
I check which templates carry your revenue, how they run on mobile and what your apps cost in load time, then say whether fixes or a redesign fit. Free, with findings in 48 hours.
How it works
How the engagement runs
Free revenue-leak audit
A 30-minute call with me. Written findings in 48 hours, yours to keep even if we never work together.
Plug the biggest leaks
I fix tracking first, then account structure, then the funnel. Structural fixes usually land inside two weeks.
Run the ads, test everything
I run your campaigns and A/B test creative, offers and pages. Every test ends in a clear win or loss.
Optimize every month
A monthly review scales what pays back and cuts what does not. Cancel any month.
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
Scope
Who this is for, and what you get
Who this is for
- Brands that have been quoted for a custom theme and want a second opinion on whether fixing the current one would do.
- Stores on a legacy Vintage theme that cannot use sections, JSON templates or metaobjects.
- Marketers who need a developer for every landing page or homepage change.
- Merchants whose site looks right on desktop but loses mobile buyers to load time.
- Anyone whose theme has been patched by so many hands that each edit breaks something else.
Not a fit if
- You have settled on a from-scratch custom theme and want it built to a specification; that is a build outside the monthly plan.
- You need a replatform from WooCommerce or Magento, or a custom app; the audit call covers what those involve.
- You want a page builder like Shogun or PageFly kept at the center of the store; I usually advise moving off it.
- You need one bug fixed or one section built once; a freelancer is probably cheaper.
- You need a guarantee of ADA legal compliance; I design to accessibility best practice, but nobody can responsibly promise that.
What is included
- Revenue-leak analysis of your templates, apps, tracking and ad accounts
- Mobile speed fixes covering images, scripts, fonts and leftover app code
- Product page, collection and cart changes built as native Online Store 2.0 sections
- Small Liquid changes your store needs, documented for the next developer
- An assessment of a legacy Vintage theme and what moving to Online Store 2.0 would take
- Add-to-cart and checkout events verified so test results can be trusted
- A/B tests on pages, offers and ad creative with clear win or loss calls
- Running your ads on the channels you choose, with spend paid by you
- Daily watch on spend and tracking, plus a weekly written report
- Optimize Goal Shopify apps worth $1,000, free while you are a client
Platforms and tools I work in
- Shopify
- Online Store 2.0
- Liquid
- JSON templates
- Metaobjects
- Dawn
- Horizon
- Klaviyo
How to choose
Shopify web design agency redesign vs. fixing the templates that earn
A redesign project and a monthly fix plan solve different problems. The project replaces how the store looks; the plan improves what shoppers do on the pages that already carry your revenue. These are the differences that matter when you are choosing.
| What to compare | Optimize Goal (Aditya Singh) | Typical web design agency |
|---|---|---|
| Price | $700 per month, flat | Project fees, or retainers commonly $2,500 to $15,000 per month, or 10 to 20% of ad spend |
| Who does the work | Aditya Singh, from the audit through the Liquid change | A designer, a developer and a coordinator, passing work between them |
| What you get | Fixes to the templates that carry revenue, tested one at a time | A new look launched all at once and judged afterward |
| Speed | Findings within 48 hours; structural fixes inside 2 weeks | Discovery and design phases before any code ships |
| Lock-in | Month to month, no setup fee, cancel any month | Fixed-length contracts and scoped phases |
| Ownership | Your theme, store, ad accounts and data stay yours | Varies; check who holds the staging theme and design files |
Free · 30 minutes · No pitch deck
What happens on your free 30-minute storefront revenue-leak audit
What I cover
- Which templates carry your traffic, and where mobile shoppers drop out
- Apps, scripts and images costing your product pages load time
- Whether the theme you have can be fixed or genuinely needs replacing
- Add-to-cart and checkout tracking, so test results can be trusted
What you leave with — whether or not you hire me
- A ranked list of storefront changes by revenue at stake
- The apps and scripts worth removing first for speed
- A fix-or-redesign verdict with the reasoning written down
- Written findings within 48 hours, yours to keep
For Shopify brands weighing a redesign or a custom-theme quote who already get traffic and want a second opinion before spending more. The audit says whether the plan fits.
Get my free storefront auditWhich Shopify templates should a web designer fix first?
The pages that carry revenue come before the rest, and the product page leads. My checks are practical. Does the first screen on a phone show the product, price and add-to-cart without scrolling? Are variant choices clear? Are the answers about reviews, shipping and returns placed near the button, where doubt shows up? Does the cart keep checkout one tap away?
Edge cases count too: long product titles, sold-out variants, empty carts, missing images, error messages. Mockups tend to leave them out, yet shoppers meet them in real traffic, so I check on real phones rather than only in browser emulation.
Each change that could move conversion goes into an A/B test with a win or loss rule set in advance. That turns design opinions into evidence on the record, and running one test at a time keeps the result readable.
Should I choose Shopify theme customization or a custom theme from scratch?
For most stores, customizing a modern Online Store 2.0 theme such as Dawn, Horizon or a premium theme gets close to the result of a bespoke build, with far less to maintain. The theme author ships updates, the foundation is already tuned for Core Web Vitals, and you can see the base working before anything changes. That customization is what the monthly plan does.
A bespoke theme earns its cost when the experience is the product: a configurator, an unusual catalog or an editorial layout that sections cannot express. That is a build, bigger than the $700 plan, so I discuss it on the audit call without quoting a figure here. Anyone who proposes it before reading your analytics is selling a project, not diagnosing a store.
Legacy Vintage themes are the exception where replacement is often right. They lack sections on most templates, JSON templates, app blocks and metaobjects, so apps inject script tags and every layout change is a code change. Moving to Online Store 2.0 means inventorying sections, metafields, navigation and hard-coded content first, so nothing launches missing. URLs and metadata stay put because the theme layer does not own them, which makes this lower-risk for search than a platform migration.
How do site speed and AI search tie into Shopify web design?
Every ad dollar sent to a slow storefront is partly wasted, and the waste grows with spend. The causes are a short list: unoptimized images, apps loading scripts on pages that don't use them, render-blocking fonts and JavaScript, and page builders shipping a layout engine to the browser. I test on a throttled mobile connection, because a store that scores well on office wifi can still stall on a phone.
Removing one badly behaved app is sometimes the largest conversion gain available, and few designers have any reason to suggest it. I list each app's load-time cost against what it returns and leave the decision with you.
Discoverability now includes AI answers: Google AI Overviews and assistants such as ChatGPT read product pages much as a crawler does, then decide whether to cite them. The work is fundamentals done properly. Use Product structured data with price, availability, variants and reviews, organize collections around how buyers describe what they want, state sizing, materials and use cases in plain text, and keep pages fast. The same clean data feeds Google Merchant Center.
FAQ
Questions brands ask me
What does it cost, and what is in the $700?
I charge a flat $700 per month, month to month, with no setup fee. It covers finding your leaks, the storefront and speed fixes, running your ads, A/B tests, daily monitoring with a weekly written report, and monthly optimization. Ad spend, paid apps and tools, and a full redesign are not included.
Is ad spend included?
No. Your ad budget goes directly to Meta, Google or whichever platform you use, from accounts you own. The $700 pays for my work only, and subscriptions such as Klaviyo stay on your own bill too.
Are you a Shopify web design agency, Shopify web developer or freelancer?
No agency, and the difference is practical. A Shopify web design agency usually sells a redesign handled by several people. I am one person, Aditya Singh, working inside your store every month, so the same person who spots a weak product page also edits it and tests the result. I do write the Liquid, which makes me a Shopify web developer in the narrow sense, but unlike a freelancer billing by the ticket I work from a monthly plan that also covers tracking, ads and A/B testing.
Should I hire a Shopify website design agency or fix the site I have?
Hire one when you need a new brand look or a from-scratch build to a specification, since that is a project and not part of my $700 plan. Fix first when the trouble is that shoppers arrive and then leave, because slow phone loads, buried add-to-cart buttons and untracked cart events are cheaper to repair than to redesign around. The audit call settles which side you are on, and I will tell you if a redesign is the honest answer.
Who does the design and Liquid work?
I do, personally. There are no subcontractors and no junior handoffs, and the trade-off is capacity, which is why I accept 2–3 new brands a month.
Do I have to sign a contract?
No contract and no setup fee. You can stop in any month, and your theme, store, ad accounts, pixels and data remain yours throughout.
How quickly will the storefront improve?
Findings arrive within 48 hours of the audit call. Structural fixes such as speed work and template changes begin inside 2 weeks, and testing continues each month. I can't guarantee a conversion or revenue figure; I can show every change and its measured result.
Do I get the Optimize Goal Shopify apps free?
Yes. They are included at no cost while you are a client, on top of the $700, and they apply to Shopify stores only. Together they are worth $1,000.
What happens on the free audit call?
In 30 minutes I review which templates carry your traffic, how they perform on a phone and which apps load scripts on pages that don't use them. You get a plain recommendation on fixing versus redesigning, and written findings within 48 hours that you keep either way.
When shouldn't I hire you?
Skip this if you have already settled on a from-scratch custom theme, need a migration or custom app, want a guaranteed result, or need a single bug fixed, where a freelancer is cheaper. I would rather say so on the call than take your money.
Can you redesign only part of the store?
Yes, and it is usually the smarter use of money. Revenue concentrates in the product page, collection page and cart, so rebuilding those as native sections while leaving the rest alone captures most of the gain. It also lets me measure each change instead of launching everything at once and guessing which part worked.
How much does a Shopify website redesign cost?
Fixing and reworking the templates that carry your revenue is what the flat $700 plan does. A full redesign or a bespoke theme from scratch is a larger job that depends on scope, so I don't quote a figure on this page; the audit call tells you whether you need one at all.
Do you work with page builders like Shogun or PageFly?
I will work on a store that uses one, though I usually recommend moving off it. Builders ship a rendering layer to every visitor, which costs load time on the phones where conversion is decided. Native sections give marketers the same freedom with no runtime cost.
Will a redesign hurt my search rankings?
Theme changes are low-risk for search, since the theme layer does not own URLs or product metadata. What can break is content nobody mapped, structured data and speed. I inventory the old theme first, check structured data on a duplicate theme and watch Core Web Vitals, so rankings have reasons to hold or improve.
How do you test changes before they go live?
On a duplicate of your theme that I preview on real phones and desktop browsers, not only in emulation. I check long titles, sold-out variants, empty carts, discount codes and error messages, then publish and watch conversion and tracking. A/B tests carry a win or loss rule set in advance.
2–3 new brands a month
Book your free 30-minute storefront revenue-leak audit
Thirty minutes with me, not a salesperson. You leave with the first three things I would fix — and you decide what happens next.