A Shopify web design and development agency that will talk you out of a custom build

We will work on a store that uses one, and we will usually recommend moving off it. Page builders solve a real problem — letting a marketing team build pages without a developer — but they solve it by shipping a rendering layer to every visitor, which costs load time on exactly the mobile devices where conversion is decided. Online Store 2.0 sections and metaobjects give your team the same editorial freedom natively, with no runtime cost, so the usual path is to rebuild the pages that matter as native sections and retire the builder.

Less than most teams expect. To scope accurately we want access to the current store, an idea of which pages carry your traffic and revenue, any brand or design assets you already have, and a list of the apps and integrations that must survive the build. Designs are helpful but not required — we can build from your Figma files or handle design ourselves. From that, scoping produces a fixed quote and a milestone plan, usually within 48 hours.

This page covers Shopify web design and development for the storefront — themes, sections, Liquid and front-end performance, the part customers see. Our broader Shopify development service covers the whole platform build, including custom apps, third-party and ERP integrations, replatforming from WooCommerce or Magento, and Shopify Plus work. If your project is a website design, a redesign or theme customization, you are in the right place; if it is a migration or a custom app, that service is the better fit and the same senior team does both.

Yes, and it is frequently the better use of a budget. Traffic and revenue on a Shopify store concentrate heavily in a few templates — usually the product page, collection page and cart. Rebuilding those properly while leaving the rest of the theme alone delivers most of the available gain for a fraction of a full redesign, and it lets you measure the effect of each change instead of launching everything at once and guessing which part worked.

Shopify website redesign cost depends on how much of the theme actually changes. Reworking the templates that carry most of the revenue — usually the product page, collection page and cart — on a modern theme sits in the $600 to $8,000 customization range, depending on how much is rebuilt. A full redesign on a custom Online Store 2.0 theme runs $8,000 to $50,000+. Stores still on a legacy Vintage theme usually need the Online Store 2.0 migration folded into the redesign, and the fixed quote says so up front.

A theme redesign is one of the lower-risk changes you can make for search, because the theme layer does not own your URLs or product metadata, so both carry over unchanged. What a careless Shopify redesign agency can break is content — hard-coded sections, metafields and custom templates nobody mapped — along with structured data and page speed. We inventory the old theme before building, check structured data on the staging theme, and hold every template to a Core Web Vitals budget, so rankings have reasons to improve rather than slip.

On a staging theme you can open at any point, and on real devices rather than browser emulation. QA covers the templates and states that break most often — long product titles, sold-out variants, empty carts, discount codes, error messages — across the browsers and phones your analytics show your customers actually using. We also test on a throttled mobile connection, since a build that only performs on studio hardware and office wifi has not been tested under the conditions that matter.

Theme customization projects usually run a few weeks depending on how much is rebuilt. A full custom Online Store 2.0 theme takes longer, since design, architecture and build all happen before anything is testable. You get a milestone schedule with the fixed quote, generally within 48 hours of the scoping call, and a staging theme you can open throughout so progress is visible rather than reported.

Yes. We write custom Liquid, JSON templates and metaobject schemas for functionality off-the-shelf themes do not cover, and we build custom apps and Storefront or Admin GraphQL API integrations where a store needs behavior no app provides. We are equally willing to remove app bloat — a store carrying several apps that each inject scripts on every page is usually paying for them twice, once in subscription and once in load time.

Headless builds on Hydrogen and Oxygen sit with our Shopify development team, and we scope one when a fully custom front end is genuinely needed. For most storefront projects it is not: a well-built Online Store 2.0 theme ships sooner, keeps the theme editor your marketing team relies on, and gets close to the same Core Web Vitals without a separate front-end codebase to host and maintain. If someone has already recommended headless to you, the storefront review is a cheap place to test that advice before you fund it.

Yes. We integrate Recharge, along with Klaviyo, Gorgias and Yotpo, as part of storefront builds. On the theme side that means subscribe-and-save options on the product page that are clear about price and frequency, a cart that handles one-time and subscription items together, and a customer portal styled to match the rest of the store. Where an app supports app blocks we install it that way rather than through script tags, so the subscription feature does not add load time to pages that never use it.

Usually both, and the real question is whether they work as one team. A Shopify web designer decides layout, hierarchy and how the product page sells; a Shopify web developer turns that into Liquid, sections and templates that stay fast on a phone. Hiring them separately works when the handover is tight, but the gaps — empty carts, sold-out variants, long titles, breakpoints nobody drew — land between the two. A Shopify web design agency covers both roles, so those gaps are someone's job from the start.

You do, completely. The theme lives in your Shopify account, the code is documented, and you can take it to another developer at any point without a handover negotiation. We build on the assumption that you might: clean, conventional Liquid that another developer can read is the standard, rather than a bespoke structure that quietly makes us difficult to replace.

We build to accessibility best practices — semantic markup, sufficient color contrast, keyboard navigation, focus states and proper labeling — and can run an accessibility audit on an existing store to identify what needs attention. No agency can responsibly promise blanket legal compliance, since that depends on content you add after launch as well as on the theme, but the build should not be the thing standing in the way.

We audit what each app costs in load time against what it contributes, and present that as a list you can decide from. Apps are the most common cause of a slow Shopify storefront, partly because many load scripts on every page whether or not that page uses their feature, and partly because uninstalled apps often leave code behind in the theme. Cleaning up orphaned app code and consolidating overlapping tools is frequently the cheapest speed work available on an established store.

Yes, and catalog size changes the design brief. Large catalogs succeed or fail on collection structure and filtering: collections organized around how buyers actually shop, filters driven by clean product data through Shopify Search & Discovery, and metafields and metaobjects that keep specifications consistent instead of buried in descriptions. Product and collection templates then have to hold up at the extremes — products with many variants, missing images, very long titles — not just for the tidy sample product the mockup was drawn around.

Shopify connects to those marketplaces through sales channel apps: Google & YouTube for Google Merchant Center and free listings, TikTok for TikTok Shop, and Marketplace Connect for Amazon. Each channel reads product data from Shopify, so the storefront work that matters sits upstream — clean titles, complete variant options, GTINs, good images and accurate inventory. We structure that data during the build so it serves the product page and the feeds alike; running paid campaigns on those channels is a separate engagement with our Google Shopping ads team.

Every build ships with a support window, and most brands keep a light retainer for new sections, Liquid fixes, integrations and ongoing Core Web Vitals work. Stores decay without attention: apps get added, images get uploaded unoptimized, and speed drifts down over a year until someone notices conversion has followed it. A small amount of scheduled maintenance costs far less than the rebuild that eventually replaces a neglected theme.

Yes. We work as a Shopify web design agency for USA, UK and other English-speaking DTC brands on Shopify and Shopify Plus. Copy, currency, date formats and market-specific requirements are handled during the build rather than retrofitted, and where a brand sells into several regions we set up Shopify Markets so the storefront presents correctly in each rather than approximating.

It is a 30-minute call and it costs nothing. We look at which templates carry your traffic and revenue, how the store performs on mobile, and which apps are loading scripts on pages that never use them. You get a straight recommendation on customizing your current theme versus building a custom one, with the reasoning, and within 48 hours a fixed quote and milestone plan. If the honest answer is a few targeted fixes rather than a redesign, that is what we quote.

Yes. We focus exclusively on Shopify and Shopify Plus, so our themes, Liquid, apps, and integrations are built specifically for the platform.

Theme customization (custom sections, PDP overhauls) runs $600 to $8,000; a custom theme built from scratch runs $8,000 to $50,000+; retainers start at $2,000/month. Most stores do not need a full custom build. You get a fixed quote first.

Most stores do not need a custom theme from scratch. A modern Online Store 2.0 theme (Dawn, Horizon, Prestige) with thoughtful customization gets you ~90% of a custom build’s value at a fraction of the cost. We will tell you honestly which you need, that is a red flag to watch for in other agencies who upsell custom builds by default.

Yes. We build for Core Web Vitals and clean, semantic Liquid markup, so your site loads fast and stays search-friendly out of the box.

Yes. Most builds are quoted as fixed-scope projects so you know the cost upfront. Ongoing work runs on a flexible monthly retainer.

Yes. We build from your Figma or design files, or our team can handle design too. Either way you get a pixel-perfect, conversion-focused build.

Yes. We upgrade legacy Vintage themes to Online Store 2.0 (Dawn, Horizon, or a custom theme), so you get JSON templates, sections everywhere, and app blocks, with no lost content or SEO.

Senior developers on every build, clean and maintainable Liquid, honest budget advice (we will not upsell a custom build you do not need), conversion and speed engineered in, full QA, and post-launch support.

A freelancer suits small, well-defined Liquid tasks. For a full website build or redesign where quality and speed matter to revenue, an agency gives you a senior team, dedicated QA, a clear point of contact, and post-launch support.

You work with a dedicated project lead plus the senior developer on your build, with a live staging theme and clear milestones so you always know the status.