A Shopify marketing agency that owns the whole funnel, not just the ad account

The Shopify ads service covers paid media specifically — Meta, Google and TikTok run in depth for stores that already have email and conversion handled. This engagement covers the whole funnel: those same ads plus Klaviyo email and SMS and on-store conversion work, run by one team against one blended target. Brands who need acquisition fixed should look at the ads service; brands whose problem is that growth resets every month, or whose channels are fragmented across suppliers, want this one.

Shopify helps with the plumbing. Its sales-channel apps connect your catalog and pixels to Google, Meta and TikTok, Shopify Email and marketing automations handle simple campaigns and abandoned checkouts, and the admin reports sessions, orders and conversion rate. What it does not do is set budgets, write creative, build segmented Klaviyo flows or reconcile what each platform claims. Plenty of stores run well on the built-in tools for a while. An agency earns its fee once paid spend is large enough that small efficiency gains are worth more than the retainer.

Yes, and for most stores it is where the fastest margin improvement sits. That covers the flows doing the heavy lifting — welcome, browse and cart abandonment, post-purchase, winback — plus segmentation, campaign calendar and SMS where it genuinely adds something rather than duplicating email. Flow revenue compounds because it runs automatically against behaviour, which is why we build flows properly before worrying about the sending schedule.

For most growing Shopify brands, Klaviyo, and it is the platform we build in. Shopify Email is native and simple, which suits a store sending straightforward campaigns to a modest list, but its segmentation and flow logic are basic by comparison. Omnisend sits between the two, with capable automation and SMS, and works for stores with uncomplicated needs. Klaviyo earns its higher cost once segmentation by purchase behavior, predictive fields such as expected next order date, and branching flows start carrying real revenue. If one of the others is working for you, switching is not automatically the right call.

Blended. Total marketing spend against total Shopify revenue, plus new customer acquisition cost and contribution margin where you can share cost data. Platform figures are shown because bidding runs on them, but they are treated as inputs rather than results — Meta, Google and Klaviyo will each claim the same order, so their combined reported revenue always exceeds what the store actually took. You get a weekly written report and a live dashboard you can open whenever you want.

Against Shopify's own order data rather than the platforms'. The headline figure is blended ROAS: total store revenue over total marketing spend. Behind it sit new customer acquisition cost, to confirm growth is not just existing customers buying again; repeat purchase rate and Klaviyo flow revenue, to confirm retention is compounding; conversion rate on the templates carrying the traffic; and contribution margin wherever you share cost data. Success is those numbers improving together. A month where blended ROAS rises while new customer acquisition cost climbs is harvesting, not growth.

Meta, Google and TikTok on the paid side, Klaviyo for email and SMS, and conversion work on the store itself. Budget is weighted toward whichever channel is paying back rather than split evenly, and that weighting changes as the numbers change. We do not run every channel that exists — if the honest answer for your store is that a channel is not worth entering yet, we will say so rather than adding a line item.

Full-funnel management makes sense once spend is high enough that improving its efficiency is worth more than the management fee. Below that threshold the audit usually identifies tracking fixes, flow gaps and conversion problems worth more than ongoing management would be, and we would rather hand you that list than take a retainer that eats the budget it is meant to improve. The free audit will tell you which situation your store is in.

Our playbooks, tracking setups and conversion work are built specifically around Shopify and Shopify Plus, which is where the depth is. We do run paid media for brands on other platforms through our broader ecommerce marketing engagement, but if you are on Shopify you benefit from the platform-specific work — checkout-accurate tracking, theme-level conversion changes, and app stack decisions — that a platform-agnostic agency has to treat as somebody else's job.

Your store keeps selling throughout, so the useful question is when the changes show up in the numbers. Audit findings come back in 48 hours. Tracking corrections and quick conversion fixes tend to show inside the first two weeks, because they change what is measured and what visitors see immediately. Rebuilt Klaviyo flows usually start contributing within the first month, since they run against behavior that is already happening. Paid restructure and creative testing take longer to read clearly, across days 30 to 60.

Yes, both are in-house. Statics, UGC and video for paid social, tested weekly so winners are found by process rather than instinct, and the email and SMS copy and design for Klaviyo flows and campaigns. Having creative and media buying in one team matters more than it used to, because on paid social the creative is effectively the targeting — the ad decides who the algorithm goes looking for.

Yes, and it is a normal arrangement. Where you have a developer you trust, we hand over specified conversion work rather than insisting on doing it ourselves. Where you have an agency running one channel well, we can take the rest. What we would flag honestly is that split ownership is where accountability tends to leak, so it is worth agreeing up front who owns the blended number when the channels disagree about whose fault a bad month was.

A development agency builds and maintains the store — themes, code, integrations, speed. A Shopify marketing agency drives and converts traffic to it. They meet at conversion rate, which is why we do both: the store work our marketing surfaces as necessary is handled by the same senior team rather than raised as a ticket for someone else. If you need a build or a replatform rather than growth, our Shopify development service is the right starting point.

A Shopify agency is a team that specializes in stores built on Shopify, and the label covers several trades: theme and app developers, Shopify Plus migration specialists, CRO shops and marketing agencies. Most are strong at one. Hire for the constraint you actually have. A broken theme or a replatform needs developers; a store that converts but cannot grow profitably needs a digital marketing agency for Shopify that owns ads, email and the site together. Shopify's Partner Directory is a reasonable place to start a shortlist, and the free audit call is a quick way to test how we think.

Nothing moves, because nothing was ever held by us. Your ad accounts, Klaviyo account, Shopify store and analytics properties are all in your name with you as owner throughout. Flows, audiences, creative and documentation stay where they are and remain yours to use. We work month to month with no lock-in, on the basis that the work should be worth renewing rather than difficult to leave.

That is usually where the largest gain is, and it is the half most acquisition-only agencies never touch. Repeat purchase rate is a lever on what you can afford to pay for a new customer: raise it and a higher acquisition cost becomes rational, which opens up audiences your competitors cannot afford. The work is post-purchase flows, replenishment timing matched to actual consumption cycles, segmentation by purchase behaviour, and winback before a customer has genuinely gone.

Yes. We work with DTC Shopify and Shopify Plus brands across the US, UK and other English-speaking markets. Where a brand sells into several regions, currency, market settings and channel mix are handled per market rather than assumed to be identical — what performs on Meta in the US frequently does not transfer directly to the UK, and the reporting should separate them rather than average them into one misleading number.

Very little. Before the 30-minute call, give us view access to your ad accounts, Klaviyo and Shopify analytics, and tell us roughly what an order costs you to fulfill, which lets us talk about contribution margin rather than platform ROAS. Nothing needs tidying first, because the mess is usually what we are looking for. Findings come back within 48 hours, and they are yours to keep whether you hire us, hand them to your developer, or take them to another Shopify marketing company.

Yes. We focus exclusively on Shopify and Shopify Plus brands, so our tracking, creative, and landing-page playbooks are built for the platform.

You’ll get audit findings in 48 hours. Most accounts see meaningful movement in profitable spend within the first 30 to 60 days.

We set up server-side tracking and report blended ROAS tied to actual Shopify revenue, not just in-platform numbers that overstate results.

No lock-in. We work month to month because we’d rather earn your business with results than hold it with a contract.

Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling.

Yes. Beyond paid ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.

Senior buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.