Hair care · Shopify
£5K to £39K in four months
Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
- 2.5x ROAS
- +121% QoQ
$700/month · Plus $1,000 of Shopify apps, free
Win back your Shopify store's lost revenue for $700 a month, with every Optimize Goal app free
Your Shopify store leaks revenue through ad budget that stopped paying back, checkout tracking that misreports orders and shoppers who leave at the cart. I fix each leak, run your Meta and Google ads and keep testing for a flat $700 a month, and Shopify apps worth $1,000 come free while you're a client. Start with a free 30-minute audit, with findings in 48 hours.
- Flat $700/month
- $1,000 of free apps
- Findings in 48 hours
One plan, one price
Win back your lost revenue for $700 a month
The audit, the fixes, your ads, the testing and the monthly optimization, all done by me personally. No contract, no setup fee, and Shopify apps worth $1,000 on the house.
The monthly plan
$700 / month
One flat fee. Cancel any month. You keep ownership of every ad account, pixel and dataset.
Get my free revenue-leak audit The audit call is free and the findings are yours to keep.- Revenue-leak audit
I find exactly where your ads, tracking and store lose money, and put a number on it.
- Fixes done for you
I make the changes myself: tracking, account structure, store and funnel. No to-do list handed back.
- Ads run for you
Campaigns built, launched and managed on the channels you spend on, with budget moved to what pays back.
- A/B testing that earns its keep
Ad creative, offers and landing pages tested against a baseline. Winners scale, losers get cut.
- Monitoring and weekly reports
Spend, tracking and conversion rate watched continuously, with a plain-English report every week.
- Monthly optimization
Every month the winners get more budget and the next round of tests is lined up.
Not included
- Ad spend: you pay Meta, Google and the other platforms directly, and the account stays in your name.
- Third-party tool subscriptions, such as Klaviyo or Triple Whale, which you pay for yourself.
- Full store rebuilds or migrations. If your store needs one, I will say so on the audit call.
Free bonus$1,000
Shopify apps worth $1,000, free while you are a client.Every Optimize Goal Shopify app is yours at no extra cost. On another platform? The plan above is the same, and the apps simply do not apply.
Trusted by 50+ D2C brand founders
Is this a Shopify marketing agency, and what do I do for a store each month?
I provide Shopify marketing services as one independent specialist, Aditya Singh: I find where a Shopify store loses revenue, fix it, run the Meta and Google ads, A/B test and optimize every month. The price is a flat $700 per month on a month-to-month basis, ad spend is paid by you to the platforms, and every Optimize Goal Shopify app is included free for as long as you are a client.
A Shopify-focused agency usually sells a retainer commonly priced at $2,500 to $15,000 per month, or 10 to 20% of ad spend, delivered by several people. Optimize Goal is my independent growth practice, so the same person who audits your account fixes the checkout tracking, runs the campaigns and reads the weekly numbers.
Shopify stores tend to leak revenue in a handful of predictable places: ad budget sitting on campaigns that stopped paying back, checkout events that double-count or go missing, creative that has worn out, mobile product pages that lose the buyer, and first-time customers who never get a reason to return. Each month I work down that list in order of size.
The $700 covers the revenue-leak analysis, the implementation of fixes, running your ads, A/B testing, a daily watch with a weekly written report, a monthly optimization cycle, and the free apps. Ad spend, subscriptions such as Klaviyo, a guaranteed ROAS and a full rebuild or migration are not included; a rebuild is a bigger job, raised on the audit call, and I do not quote a price for it here.
I take on 2–3 new brands a month. Start with the free 30-minute audit call: findings come within 48 hours, and they stay yours whether or not you hire me.
- Price
- $700 per month, flat. No setup fee, and no percentage of ad spend.
- Free Shopify apps worth $1,000
- Optimize Goal Shopify apps worth $1,000 are included free for as long as you are a client.
- Ad spend
- Paid by you directly to Meta, Google and TikTok, from accounts in your name. Separate from the $700.
- Who does the work
- Aditya Singh, personally. No account handoff and no junior on your store.
- Contract
- Month to month. Cancel any month; your store, ad accounts and Klaviyo stay in your name.
- Free audit
- 30 minutes with Aditya; written findings within 48 hours, yours whether or not you hire.
- Works with
- Shopify and Shopify Plus, including checkout tracking and store-level funnel fixes
- Tools you pay for
- Subscriptions such as Klaviyo or Triple Whale are billed to you directly, not through me
Do Meta, Google and Klaviyo claim more than Shopify took?
I'll compare each platform's reported revenue with your Shopify orders, check checkout tracking and email flows, and send the fixes worth making first within 48 hours.
How it works
How the engagement runs
Free revenue-leak audit
A 30-minute call with me. Written findings in 48 hours, yours to keep even if we never work together.
Plug the biggest leaks
I fix tracking first, then account structure, then the funnel. Structural fixes usually land inside two weeks.
Run the ads, test everything
I run your campaigns and A/B test creative, offers and pages. Every test ends in a clear win or loss.
Optimize every month
A monthly review scales what pays back and cuts what does not. Cancel any month.
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
Apparel · Shopify
₹20L to ₹56L in four months
No funnel structure and a flat account. We rebuilt campaigns around a small set of offers and let the winners take the budget.
- 4x ROAS
- +78% MoM
Apparel · Meta Ads
Purchases up 89% month over month
The brand could not scale without losing profitability. The first 30 days of the new funnel lifted adds to cart 92% and purchases 89%.
- 30 days
- Profitable scale
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
Scope
Who this is for, and what you get
Who this is for
- Shopify brands whose Meta, Google and Klaviyo dashboards together claim more revenue than Shopify recorded
- Stores where ads work but growth resets each month because first-time buyers rarely return
- Founders weighing a Shopify agency retainer against running marketing on the built-in tools
- Merchants whose checkout tracking has never been audited, so bidding runs on unreliable signals
- Merchants with a trusted developer who want clearly specified conversion fixes handed over
- Merchants who want the Optimize Goal Shopify apps included rather than paid for separately
Not a fit if
- Your store is not on Shopify; the ecommerce page covers other platforms, and the free apps apply to Shopify only
- You need a theme build, migration or re-platform first; that is bigger than the monthly plan and gets discussed on the audit call
- You want a guaranteed ROAS or revenue figure; I do not promise one
- You want a staffed department of people rather than one specialist
What is included
- Revenue-leak analysis of ad accounts, checkout tracking, Klaviyo flows and store templates
- Pixel, Meta Conversions API and GA4 wired to Shopify checkout and verified against real orders
- Account structure fixes across Meta Ads, Google Ads and TikTok Ads, weighted to what pays back
- Day-to-day running of your ads: budgets, bids, audiences and placements
- A/B tests on creative, offers and landing pages, each ending in a clear win or loss call
- Fixes on the templates carrying the most traffic: product page, cart and mobile speed
- Klaviyo flow fixes: welcome, abandonment, post-purchase and winback
- Daily watch on spend and tracking, plus a weekly written report on blended ROAS, CAC and margin
- A monthly optimization cycle that builds on the previous month's test results
- Optimize Goal Shopify apps worth $1,000, free for as long as you are a client
Platforms and tools I work in
- Shopify
- Shopify Plus
- Meta Ads
- Google Ads
- TikTok Ads
- Klaviyo
- Meta Conversions API
- GA4
How to choose
Shopify digital marketing agency, built-in Shopify tools or one specialist?
Shopify brands usually weigh three routes: running marketing on the built-in tools, paying an agency retainer, or working with one specialist on a flat fee. The table is candid about where each fits.
| What to compare | Optimize Goal (Aditya Singh) | Built-in tools or agency retainer |
|---|---|---|
| Monthly cost | $700 flat; ad spend and tool subscriptions are paid by you separately | Built-in tools carry no fee but need your time; agency retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of ad spend |
| Optimize Goal Shopify apps | Every app included free while you are a client | Apps you add from elsewhere are billed one by one |
| Who does the work | Aditya Singh, personally, from audit to weekly report | Built-in tools: you. Agency: usually a pitch from one person, delivery by another |
| Checkout tracking | Pixel, Meta CAPI and GA4 audited and verified against real Shopify orders | Channel apps install a pixel but do not audit what it reports |
| Reporting | Blended ROAS reconciled against Shopify orders, weekly, in writing | Each platform's own dashboard, each claiming the same sales |
| Lock-in | Month to month; cancel any month | Built-in tools have none; agency terms vary, so check the minimum length |
| Where the other options win | Stores that mainly need leaks found and fixed by one accountable person | Built-in tools suit a store just starting; a larger agency suits heavy production or many people at once |
Free · 30 minutes · No pitch deck
What happens on your free Shopify revenue-leak audit
What I cover
- Revenue reported by Meta, Google and Klaviyo set against your actual Shopify orders
- Pixel, Meta CAPI and GA4 at checkout: what fires, what double-counts and what is missing
- Klaviyo flows that are live, still on defaults, or missing entirely
- The templates carrying the most traffic, and where they lose the order
What you leave with — whether or not you hire me
- A blended ROAS figure reconciled against Shopify orders, not platform claims
- Klaviyo flow gaps and tracking faults, listed in the order I would fix them
- Store and ad fixes specified clearly enough to hand to your own developer if you prefer
- An honest view on whether a flat monthly plan suits your store
For Shopify and Shopify Plus brands with existing traffic or ad spend. The audit says whether the plan would pay for itself, and you keep the findings regardless.
Get my free Shopify auditHow Shopify marketing works, and where the default settings leak
The store is the system of record: it holds the catalog, takes the order and fires the conversion event, and every channel reads from it. The Google & YouTube, Facebook & Instagram and TikTok channel apps sync products and install pixels, Shopify Email and automations cover abandoned checkouts and simple campaigns, Shopify Inbox handles chat, and Shopify Collabs manages creator partnerships. That plumbing is useful, and it is also where most stores stop: the platform connects channels but does not decide what to spend, what to say, or which customers are worth paying for.
The defaults are where money leaks. The Facebook & Instagram channel's data-sharing setting decides how much order data reaches Meta from the server as well as the browser, so a store left on a low setting bids on thinner data. The Google & YouTube channel launches Performance Max quickly but does not split the feed by margin or keep branded search out of the results. Shopify Audiences and Shop Campaigns report their own results, so they belong in the same new-customer CAC view as every other channel.
Which number to trust: Shopify orders, platform ROAS or blended ROAS
Every ad platform reports as if it caused the sale. Meta counts a purchase it influenced inside its window, Google counts the same one if a search touched the journey, and Klaviyo counts it if an email was opened first. Added together, they produce revenue the store never took.
Blended ROAS, or MER, is total store revenue divided by total marketing spend, and it cannot double-count because Shopify records each order once. Pair it with new-customer acquisition cost, because blended ROAS alone can be flattered by repeat buyers while the store acquires nobody new.
Klaviyo flows on Shopify: the email setup that carries repeat revenue
A flow runs automatically against behaviour and keeps earning while it is switched on, whereas a campaign earns once. A few do most of the work: welcome for new subscribers, browse and cart abandonment for shoppers who stalled, post-purchase to turn a first order into a second, and winback for customers drifting out of their usual cycle. Most stores run the default versions Klaviyo installs, which are untimed, unsegmented and often still on template copy.
Segmentation turns a list into an asset: first-time buyers, repeat customers and people silent for six months should not get identical messages. SMS earns its place for urgent, low-frequency messages such as a cart recovery. Many stores pay separately for this work; here it sits inside the same monthly plan, with the Klaviyo subscription paid by you.
Fixing the Shopify store before sending it more traffic
Conversion rate multiplies every marketing dollar, so it is usually the cheapest lever and the last one pulled. Lifting it improves the return on ads, email and organic traffic at once, whereas an ad improvement helps only the ads.
On Shopify the culprits repeat: mobile speed, since most sessions are on phones and every app added to the theme tends to slow it; product pages that describe features but never answer the objection; cart and checkout friction such as late shipping costs, forced account creation or too few payment methods; and ad promises that the landing page does not repeat. Because I run the ads and the store work, I can tell within the week whether a weak campaign is down to creative, audience or page.
FAQ
Questions brands ask me
How much does Shopify marketing cost with you, and what does $700 include?
It is $700 per month, flat, with no setup fee and no share of ad spend. That buys the revenue-leak analysis, implementation of the fixes, running your ads, A/B testing, a daily watch with a weekly written report, a monthly optimization cycle, and every Optimize Goal Shopify app free. Ad spend and subscriptions such as Klaviyo are paid by you.
Are the Optimize Goal Shopify apps really free?
Yes. Every Optimize Goal Shopify app is included at no charge for as long as you are a client. That is the whole arrangement, and it ends when the engagement does, which I would rather state plainly now. The apps apply to Shopify stores only. Together they are worth $1,000.
Is ad spend included in the $700?
No. Ad spend is paid by you straight to Meta, Google and TikTok from accounts in your name. The $700 pays for my work on that budget, and because the fee never changes with spend, my advice on where to put the next dollar has no incentive attached.
Is this a Shopify agency, and who actually does the work?
No. Shopify agencies range from theme developers to migration shops to conversion shops, and Optimize Goal is none of them: it is the independent practice of Aditya Singh, a growth marketer. I do the analysis, checkout-tracking fixes, ad management, testing and weekly reports personally. There is no handoff, and theme builds or migrations sit outside the monthly plan.
Is there a contract or lock-in?
No. The plan is month to month, with no setup fee, and you can cancel in any month. Your Shopify store, ad accounts, Klaviyo and analytics all stay in your name throughout, so nothing has to move if you stop.
How fast will I see results?
Audit findings arrive within 48 hours. Tracking corrections and quick store fixes normally show inside the first 2 weeks, because they change what is measured and what visitors see straight away. Rebuilt Klaviyo flows tend to contribute within the first month, and paid restructure and creative tests read clearly across days 30 to 60. No ROAS is guaranteed.
What happens on the free audit call?
It lasts 30 minutes. Give me view access to your ad accounts, Klaviyo and Shopify analytics beforehand, plus a rough fulfilment cost per order, so I can talk about contribution margin rather than platform ROAS. Nothing needs tidying first. Findings arrive within 48 hours and stay yours whether or not you hire me.
What is outside the plan, and when should I not hire you?
Ad spend, tool subscriptions, a guaranteed ROAS, and a theme build, migration or re-platform are outside the plan. A rebuild is bigger than a monthly engagement, so it gets discussed on the audit call rather than priced here. Skip me too if you want a department of people, or if your store is not on Shopify and you were hoping for the apps.
Do I need a marketing agency for Shopify store growth, or can I do it myself?
Shopify gives you the plumbing: channel apps, Shopify Email, automations and reports. It does not set budgets, write creative, build segmented flows or reconcile what each platform claims. Plenty of stores run well on the built-in tools for a while; outside help earns its fee once small efficiency gains outweigh the cost, and the audit shows which side you are on.
Do I need a Shopify email marketing agency as well as ad management?
Not if the flows are the issue. I fix Klaviyo email and SMS flows inside the same plan: welcome, browse and cart abandonment, post-purchase and winback, plus segmentation. Keeping them with the ads matters because flows end up nurturing whoever the ads bought. You pay Klaviyo directly; the plan covers my work in it.
Klaviyo, Omnisend or Shopify Email: which should I use?
For most growing Shopify brands, Klaviyo, and it is the platform I build in. Shopify Email is native and simple, which suits straightforward campaigns to a modest list, and Omnisend sits between the two. Klaviyo earns its higher cost once segmentation by purchase behaviour and branching flows carry real revenue. If another one is working for you, switching is not automatically right.
How do you measure Shopify marketing success?
Against Shopify's own order data. The headline is blended ROAS, total store revenue over total marketing spend. Behind it sit new-customer acquisition cost, repeat purchase rate and Klaviyo flow revenue, store conversion rate and, if you share costs, contribution margin. A month where blended ROAS rises while new-customer cost climbs is harvesting, not growth.
Do you work with stores that are not on Shopify?
Yes, for ads and funnel work, though the depth is on Shopify and Shopify Plus, where checkout-accurate tracking and store-level fixes are routine. The free apps apply only to Shopify stores, so a store on another platform gets the service without them.
Keep reading
Related services and guides
2–3 new brands a month
Book your free Shopify revenue-leak audit
Thirty minutes with me, not a salesperson. You leave with the first three things I would fix — and you decide what happens next.