Senior media buyers
Your account is run by a senior buyer, never handed off to a junior.
Shopify paid ads that scale ROAS
Turn ad spend into Shopify revenue you can actually track
A Shopify marketing agency obsessed with profit, not vanity metrics. Meta, Google and TikTok ads run against your store’s real margin — free audit in 48 hours.
No lock-in contracts · You own your ad accounts and data · Audit results in 48 hours
$10M+Ad spend managed
4.7xAverage blended ROAS
50+Shopify stores scaled
48hTo your free audit
Trusted by 50+ D2C brand founders
91%Client retention — brands stay because the numbers work
4.9/5Average rating across 180+ verified reviews
Meta & GoogleCertified Meta Business & Google Partner
“Optimize Goal scaled our Meta and Google spend 3x while holding a 4.5x blended ROAS. The reporting finally ties ad spend to real revenue.”
A Shopify marketing agency obsessed with profit, not vanity metrics
Optimize Goal is a Shopify and ecommerce performance marketing agency for DTC brands across the US, UK, and beyond. We run Meta, Google, and TikTok ads, back them with creative and CRO, and report blended ROAS tied to real revenue. As a full-funnel Shopify digital marketing agency, we combine PPC (Google and Meta), retention, and CRO — a single marketing agency for Shopify brands that ties every channel back to profit. Need a dedicated Shopify PPC agency? Our paid search team manages Google Search, Shopping, and Performance Max for Shopify stores end to end.
Profit-first strategy
We optimize for blended ROAS and new-customer revenue, not vanity clicks.
Full-funnel creative
An in-house studio feeds your ads with fresh, tested creative every week.
Transparent reporting
Live dashboards tie every dollar of spend to real Shopify revenue.
Full-funnel paid media, built for Shopify
One team running every paid channel against a single goal: profitable, trackable revenue for your store.
Meta Ads (FB & IG)
Full-funnel prospecting and retargeting on Facebook and Instagram, built around creative that converts cold traffic into buyers.
Google & Shopping
Search, Performance Max, and Shopping campaigns that capture high-intent demand and feed your Shopify catalog.
TikTok Ads
Native, hook-driven video ads that reach new audiences and drive first-purchase revenue at a profitable CPA.
Creative & UGC
A creative engine of statics, UGC, and video, tested weekly so your winning ads never run dry.
Landing pages & CRO
Conversion-focused landing pages and on-store A/B tests that lift the conversion rate your ads pay for.
Tracking & attribution
Server-side tracking and blended reporting so you know which channel actually drives Shopify revenue.
Full-funnel growth that makes every click pay back
Paid ads bring the traffic. Klaviyo email and SMS, CRO, and retention make sure it converts and comes back, the full funnel a modern Shopify marketing agency should own.
Email & SMS (Klaviyo)
Klaviyo flows and campaigns that turn first-time buyers into repeat revenue.
Conversion rate optimization
On-store A/B testing and CRO so more of your paid traffic converts to sales.
Creative & UGC studio
Scroll-stopping statics, UGC, and video, produced and tested in-house.
Retention & LTV
Post-purchase flows and audiences that grow lifetime value, not just first orders.
How it works
A clear path from spend to scale
Free Shopify audit
We audit your ad accounts, store, and tracking, then show you exactly where revenue is leaking and the size of the opportunity.
Strategy & forecast
You get a channel plan, creative angles, and a spend-to-revenue forecast before a single dollar is committed.
Launch & test
We launch campaigns and run structured creative and audience tests to find profitable winners fast.
Scale & report
We scale what works, kill what doesn’t, and report blended ROAS tied to real Shopify revenue every week.
Numbers that move the bottom line
Blended ROAS
Apparel brand, scaled spend from $40k to $180k/mo
Cost per acquisition
Supplements brand, Meta + Google rebuild
New-customer revenue
Beauty brand, TikTok + UGC creative engine
Store conversion rate
Home goods brand, landing-page CRO program
Return on ad spend
Jewelry brand, Performance Max + Shopping
Repeat purchase revenue
Food & bev brand, retargeting + retention
Results our clients can defend
“They scaled our Meta and Google spend 3x while holding a 4.5x ROAS. The reporting finally makes sense.”
“First agency that optimizes for profit, not clicks. New-customer revenue is up 60% in a quarter.”
“The creative testing engine is the difference. Fresh winning ads every week, and our CPA keeps dropping.”
The difference
Built differently from a typical agency
A profit-focused growth partner
- Senior media buyer on every account
- Weekly creative testing in-house
- Server-side tracking & blended ROAS
- Landing-page & CRO support included
- Transparent reporting, no lock-in
One generalist, stretched thin
- One hire juggling every channel
- Limited creative testing capacity
- Tracking gaps and messy attribution
- Tooling and ad costs stack up fast
- Hard to scale when you grow
Junior buyers, cookie-cutter setup
- Account handed to a junior
- Template strategy for every client
- Vanity metrics over real revenue
- Slow, monthly-only reporting
- Long lock-in contracts
Specialists in scaling DTC Shopify brands
Deep experience across the categories that win on Shopify, so your strategy starts with proven category data.
Simple management, no lock-in
One transparent monthly fee. We scale spend only when the numbers justify it.
FAQ
Questions Shopify founders ask us
Do you only work with Shopify stores?
Yes. We focus exclusively on Shopify and Shopify Plus brands, so our tracking, creative, and landing-page playbooks are built for the platform.
What ad budget do I need to work with you?
Most clients spend at least $15k/month across channels. If you’re below that, the free audit will tell you whether paid is the right next step.
How fast will I see results?
You’ll get audit findings in 48 hours. Most accounts see meaningful movement in profitable spend within the first 30 to 60 days.
How do you track and report ROAS?
We set up server-side tracking and report blended ROAS tied to actual Shopify revenue, not just in-platform numbers that overstate results.
Are there long-term contracts?
No lock-in. We work month to month because we’d rather earn your business with results than hold it with a contract.
Do you make the ad creative too?
Yes. Our in-house team produces statics, UGC, and video, and tests new creative every week so winners keep scaling.
Which ad channels do you actually run?
We run Meta (Facebook and Instagram), Google and Shopping, and TikTok ads, then weight the mix toward wherever your store can scale profitably.
Do you handle Klaviyo email and CRO too?
Yes. Beyond paid ads we run Klaviyo email and SMS, conversion rate optimization, and creative, so the whole funnel works together.
Do you work with US and UK Shopify brands?
Yes. We work with DTC Shopify and Shopify Plus brands across the US, UK, and other English-speaking markets.
What makes you different from other Shopify marketing agencies?
Senior buyers on every account, weekly in-house creative testing, profit-first optimization, and transparent reporting, with no lock-in contracts.
2–3 partners a month
Ready to see what your account can do?
Book a free, no-obligation audit call. We will show you exactly where the opportunity is — and you decide what happens next.