
£5K to £39K in four months
Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
- 2.5x ROAS
- +121% QoQ
Book a free audit call and I will tell you which fix moves your numbers first.
Book a free auditA slow, leaky Shopify store costs more than it saves, and the cause is usually a handful of fixable things in your theme, apps and tracking. I find them, fix them, run your ads and keep testing for a flat $700 a month, with Shopify apps worth $1,000 free. The 30-minute audit is free, with written findings in 48 hours whether or not you hire me.
The audit, the fixes, your ads, the testing and the monthly optimization, all done by me personally. No contract, no setup fee, and Shopify apps worth $1,000 on the house.
One flat fee. Cancel any month. You keep ownership of every ad account, pixel and dataset.
Get my free revenue-leak audit The audit call is free and the findings are yours to keep.I find exactly where your ads, tracking and store lose money, and put a number on it.
I make the changes myself: tracking, account structure, store and funnel. No to-do list handed back.
Campaigns built, launched and managed on the channels you spend on, with budget moved to what pays back.
Ad creative, offers and landing pages tested against a baseline. Winners scale, losers get cut.
Spend, tracking and conversion rate watched continuously, with a plain-English report every week.
Every month the winners get more budget and the next round of tests is lined up.
Shopify apps worth $1,000, free while you are a client.Every Optimize Goal Shopify app is yours at no extra cost. On another platform? The plan above is the same, and the apps simply do not apply.
Trusted by 50+ D2C brand founders

For a flat $700 a month, I fix what makes your Shopify store lose sales: slow pages, bloated apps, broken tracking and a leaky product page or checkout path. I'm Aditya Singh, one independent specialist rather than an agency, and the plan also covers running your ads, A/B testing, daily monitoring and a monthly optimization cycle, with every Optimize Goal Shopify app free while you're a client.
Most Shopify stores are not held back by a missing feature. They lose money in ordinary places: a product page that crawls on a mid-range phone, a purchase event that fires twice, three apps injecting scripts into every page, a cart drawer that pushes the checkout button off the screen. Each is a few hours of theme or tracking work, so I do those jobs in order of the money they put back instead of quoting one large project.
Speed and tracking come first because they hide the most money. Google treats a Largest Contentful Paint of 2.5 seconds or less as good, and a store that misses it wastes part of every ad click you buy. Broken purchase tracking is worse, because Meta and Google bid on the conversions they can see, and a store that under-reports orders teaches them the wrong lessons.
The $700 covers my time on analysis, fixes, running ads, A/B testing and daily monitoring with a weekly written report. It does not cover ad spend, which you pay the platforms directly, or paid tools such as Klaviyo. A full rebuild, migration or re-platform is bigger than the monthly plan, so I raise it on the audit call, where the audit also tells you honestly whether your store needs one. I don't put a price on it here.
For context, Shopify agency retainers commonly run $2,500 to $15,000 per month, or 10 to 20% of ad spend. Here the person who reads your analytics is the person who edits your theme, which is why a flat $700 works, and why I take on only 2–3 new brands a month.
On the audit call I check page speed, tracking and the path from product page to checkout, then email written findings within 48 hours. The call is free either way.
A 30-minute call with me. Written findings in 48 hours, yours to keep even if we never work together.
I fix tracking first, then account structure, then the funnel. Structural fixes usually land inside two weeks.
I run your campaigns and A/B test creative, offers and pages. Every test ends in a clear win or loss.
A monthly review scales what pays back and cuts what does not. Cancel any month.

Revenue had stalled. We fixed the site experience and launched UGC problem-solution ads — the quarter closed up 121% on the one before.
“A lot of custom development made it difficult to glean accurate insights through Google Analytics. They exceeded our expectations by finding a solution in half the time that other firms quoted us, and did so mostly independently, letting our team focus on the day-to-day.”
A typical Shopify agency and an independent specialist can both improve a store, but the arrangements differ in price, hands-on time and how easy it is to walk away. These are the points that usually decide the choice.
| What to compare | Optimize Goal (Aditya Singh) | Typical Shopify agency |
|---|---|---|
| Price | $700 per month, flat, with ad spend paid by you to the platforms | Retainers commonly $2,500 to $15,000 per month, or 10 to 20% of ad spend |
| Who does the work | Aditya Singh, personally, from analysis to the theme edit | A sales contact up front, with the work passed between several people |
| Speed to first fix | Findings within 48 hours of the audit call; structural fixes inside 2 weeks | Onboarding and discovery phases before the first change ships |
| Lock-in | Month to month, no setup fee, cancel any month | Multi-month terms, often with a setup or onboarding fee |
| Ownership | Your store, ad accounts, pixels and data stay in your name | Sometimes run through the agency's own accounts and tooling |
| Scope | Fixes that recover revenue now; rebuilds are discussed on the audit call | Often a rebuild first, with measurable results arriving later |
For growing Shopify brands that already get traffic or spend on ads and suspect the store itself is losing sales. The audit tells you whether the plan is worth it.
Get my free revenue-leak auditMost stores that ask for a new theme have a theme-debt problem instead. A premium template plus years of patches leaves unused sections shipping to every visitor, code left behind by uninstalled apps, and a homepage nobody dares edit. Trimming the dead code, shrinking what loads on a product page and moving content into Online Store 2.0 sections your marketers can edit without a developer clears that out as well as a bespoke theme would, and it sits inside the $700 plan.
I work inside your current theme. That means trimming render-blocking scripts, sizing images properly, swapping script-tag apps for app blocks where the app supports them, and making small Liquid changes to the product, cart and collection templates. Visible changes go into A/B tests, so a new layout earns its place with a recorded win or loss instead of a designer's opinion.
A from-scratch custom theme is a legitimate option for unusual merchandising or an editorial layout that sections cannot express. It is a build, which sits outside the monthly plan, and the audit call is where I tell you whether your store is one of the few that needs it.
I rank fixes by revenue recovered per hour of work, and the order rarely changes. Mobile speed on product and collection pages comes first, because that is where paid traffic lands. Tracking comes second: Google Tag Manager, GA4 and the Conversions API checked against real orders, so your ad accounts match Shopify's numbers. Third is the path from product page to cart to checkout: a sticky add-to-cart, clear variant selection, shipping and returns answers near the button, and a cart that works on a small screen.
Integrations get the same scrutiny, measured in load time and event accuracy. Klaviyo, Recharge and Gorgias are all useful, and each adds scripts that can slow pages or double-fire events, so I check that they load only where needed and report the right data. The subscriptions stay on your own bill.
Structural fixes land inside the first 2 weeks. After that the monthly cycle takes over: one test running, one fix shipping and a weekly report on what changed and what it did to conversion rate and revenue per session.
Sometimes the honest answer is a bigger project, such as a store on a platform that is holding you back or a theme beyond rescue. That is outside the $700 plan and I won't invent a price for it on this page. On the audit call I look at your real store and say whether a rebuild is justified, what it would involve and whether the monthly fixes should come first.
If a migration is the right move, search traffic is the risk, so the first deliverable is a redirect map rather than a mockup. Every indexed URL gets a one-to-one 301 redirect, titles and metadata carry over, product reviews move with the products and Search Console is checked after cutover. Losing reviews hurts conversion at once, and no redirect brings them back.
Headless builds on Hydrogen are a similar judgment call. A well-built Online Store 2.0 theme usually reaches comparable Core Web Vitals with far less to maintain, so I would test that route before you fund a separate front end.
Rankings of the best Shopify development agency options are longlists, because nobody publishes how the order was decided. Start with the job instead. A new build, a migration and a steady flow of fixes need different people, and a developer who is excellent at one can be poor at another.
Then ask four questions. Who personally touches my theme? Do I own the store, ad accounts and code? Can I leave next month? What will change first, and when? Month-to-month terms, a written changelog and a duplicate theme for testing are good signs, and a vague answer about process is a reason to keep looking. Call two references, and judge the diagnosis: a good first reply mentions your analytics, speed scores and product pages, not a stock rebuild pitch.
It is a flat $700 per month, month to month. For that I find your revenue leaks, fix them across the theme, tracking and funnel, run your ads, A/B test changes, watch spend and tracking daily, send a weekly written report and optimize again every month. Ad spend, other paid tools and a full rebuild are not included.
No. You pay Meta, Google and any other platform directly from ad accounts you own, and that money is separate from the $700. The fee covers my work, so your budget goes entirely into media.
No. I'm one independent specialist, Aditya Singh. A typical Shopify development agency sells a project and staffs it with several people; here the person who reads your analytics also edits your theme, runs the ads and answers your messages. Capacity is the cost of that arrangement, so I accept just 2–3 new brands a month.
I do, personally, on every task from the audit to the fix to the weekly report. Nothing is handed to a junior or subcontracted, and you can ask me about any change that appears in your store.
There is no contract and no setup fee. The plan is month to month and you can cancel any month. Your store, ad accounts, pixels and data stay in your name throughout, so there is nothing to untangle if you leave.
Written findings arrive within 48 hours of the audit call. Structural fixes such as speed work and tracking repairs start inside 2 weeks, and testing runs continuously after that. I don't promise a revenue figure, because it depends on your traffic, offer and margins.
Yes. Every Optimize Goal Shopify app is included at no extra charge for as long as you are a client, on top of the $700. They apply to Shopify stores only. Together they are worth $1,000.
It is 30 minutes with me. I look at your mobile speed, apps, tracking and the product-to-checkout path, and ask what you have already tried. Written findings follow within 48 hours and are yours whether or not you hire me; if the answer is two small things you can do yourself, I say that.
Skip me if you need a full rebuild, a migration or a custom app built to a specification, if you want a guaranteed ROAS or revenue number, or if your store has almost no traffic and no ad budget. I would rather tell you that on the call than take $700 from you.
None of the three in the usual sense. Optimize Goal is my own independent practice, so the person on the audit call is the person who edits your theme, checks your tracking and runs your ads. A Shopify dev agency is typically organized around a ticket queue and a rotating cast of people; I organize around one store and a monthly list of fixes ranked by the revenue they recover. A direct-to-consumer brand on Shopify fits best when it already gets traffic or buys ads, because its sales then depend on a few templates and a few ad accounts that I can watch closely.
Not as a project business. Custom Shopify development agency services usually mean a bespoke theme, a custom app or a replatform, and none of those is in the $700 plan; they are bigger jobs, so I discuss them on the audit call without quoting a price. What I do write is Liquid inside the theme you already run: edits to product, collection and cart templates, app blocks in place of script-tag apps, and trimmed scripts. If you want a code Shopify agency to deliver a bespoke storefront from a specification, I'm the wrong fit; if you have an established store whose existing code is slowing sales, I'm a reasonable one.
No. A Shopify website development agency or a Shopify design and development agency normally scopes a build, with a designer, a developer and a launch date. My work runs month to month on the store you have: I find where the current site loses revenue, change the templates involved, test the result and move to the next leak. A fresh site is a bigger job than the monthly plan, and the audit call is where I tell you whether yours justifies one.
Partly. On a DTC store the design that decides sales sits on the product page, the collection page and the cart, so those are the templates I rework, by editing sections and testing each change against the current version. I don't create a new brand identity, a logo or a full visual redesign, which a DTC Shopify website design agency would usually include. When the brand look is settled and the problem is that shoppers leave, this is the work that fits.
One person. A Shopify and DTC marketing company usually sells a menu of channels and assigns each to a different specialist. I sell the paid-ads side and the store fixes that make those ads pay back, as one flat plan. Email programs, organic social, influencer outreach and SEO are not part of it, and that narrow scope is what lets me do the work myself for $700 a month.
Narrower, on purpose. Full service usually means content, email, SEO, creative production and paid media under one retainer. I cover revenue-leak analysis, store and tracking fixes, ad management, A/B testing, daily monitoring and monthly optimization. If you need a Shopify and DTC digital marketing agency to stand in for a whole marketing department, I'm not that; if you need leaks fixed and ads run properly, I am.
Closer to the second, minus the agency. Customer acquisition is in the plan: I run the ads that bring first-time buyers and keep the store ready to convert them. Lead generation in the B2B sense of forms, demos and sales calls does not apply to a store that sells directly, and I don't build lead lists or run outbound. Where the two overlap, such as a newsletter signup, I check that the event reaches GA4 and your ad platforms correctly.
Yes. Running ads is part of the $700, and Google Ads, search campaigns included, is one of the channels I manage next to Meta. You pay Google directly from your own account, so the budget is separate from my fee. Before I touch a campaign I check the store and tracking behind it, because paid search punishes a slow landing page and a purchase event that misfires. I never promise a ROAS figure.
Revenue optimization is the job, though not as an agency. Both phrases come down to finding where shoppers and ad dollars are lost and fixing the biggest gap first. I do that with a ranked list of leaks, one A/B test at a time with a win or loss rule set beforehand, and a weekly written report on what changed. A conversion program that ends in a slide deck is not what I sell, because the changes ship inside your store.
Not a company that rebuilds checkouts, though checkout is among the first places I look. On most plans Shopify controls much of the checkout itself, so the gains come from what leads into it and what it reports: a cart that works on a phone, shipping and returns answers shown before the buyer commits, and a purchase event that fires once. Plus stores get more room to change checkout rules, which is the subject of my Shopify Plus page.
I work with growing brands that already get traffic or spend on ads, and the audit tells you whether the plan fits; there is no size gate. What one person can't supply is the staffing an enterprise program often expects, such as round-the-clock coverage or several workstreams running in parallel. A mid-market brand that wants a single accountable specialist tends to like the arrangement, while a company that needs a vendor with a whole department behind it is better served elsewhere.
There is no single best one, because the right choice follows the job. For a rebuild, a replatform or a custom app, hire Shopify development agency help sized to that project and call two of its references. For a steady stream of speed, tracking and funnel fixes plus the ads, one specialist on a monthly plan costs far less and nobody has to relearn your store. The free audit lets you find out which kind of problem you have before paying for either.
Not as a standing service. A migration is bigger than the monthly plan, so it is a separate conversation on the audit call and I don't quote a price here. What I can say now is that redirects decide the outcome: every indexed URL needs a mapped 301, and your products and reviews should reconcile before the old store goes dark.
No. Custom public apps are not part of the plan. If a missing feature can't be solved with a theme change, a native Shopify setting or an existing app, I tell you that rather than pretend otherwise. Together they are worth $1,000.
Yes, and it is a common starting point. The audit shows what is custom, what has been patched and what uninstalled apps left behind. I then clean it up in priority order, with notes on every change so the theme stops depending on whoever touched it last.
That depends on how much revenue is leaking, which is what the audit measures. The plan suits growing online brands that already get traffic or spend on ads. If there is little to fix, I tell you, and you have lost 30 minutes rather than committed to a retainer.
Thirty minutes with me, not a salesperson. You leave with the first three things I would fix — and you decide what happens next.