A Shopify ads agency that scales spend without losing margin

Choosing a Shopify ad agency comes down to four checks. Ask who is actually in the account daily, and whether that is the person you met. Ask which number they steer by — platform ROAS, blended ROAS or contribution margin. Ask whether they own tracking and the product feed, or treat both as somebody else's problem. Then ask for the commercial terms in writing: fee model, notice period and lock-in. Agencies that answer all four plainly are usually the ones doing the work themselves.

We run both, and we prefer to. Paid search and paid social behave as one system on a Shopify store: social creates the demand that later shows up as branded searches, and search captures buyers already comparing. Running them under one team means budget can move between channels weekly on blended performance, rather than two agencies each defending a slice. If you only want a Shopify PPC agency for Google, or paid social alone, we will still audit both, because the numbers in one are rarely explained without the other.

We typically partner with Shopify merchants spending between $10k and $500k per month across paid search and paid social. Below that range, a management retainer often costs more than it returns, so the free audit will usually recommend a leaner setup — fixing tracking, tightening the feed, running a single channel in-house — instead. Above it, the work shifts toward structure, incrementality and creative volume rather than day-to-day bid management, and the reporting gets more attention than the ad accounts do.

No. Work with us is month to month, with no lock-in and no large upfront fees. We take on 2–3 new partners a month, and we keep accounts by performing rather than by holding anyone to a term. Practically, that means the first 30 days have to show something real — cleaner tracking, a structural fix, movement in blended numbers — because there is nothing else keeping the engagement alive. Most partners stay because the numbers compound, not because a contract says they must.

Tracking and structural fixes usually show up in the numbers inside the first two weeks: cleaner conversion data, budget pulled off campaigns that were never paying back, and delivery restored on products that were sitting disapproved. Meaningful, compounding scale — new creative winning, budget shifting toward what actually pays back, CAC settling at a level the margin supports — typically builds over the first 60 to 90 days. Anyone promising a transformation inside a fortnight is describing luck, not a process.

A dedicated senior buyer runs your account, and the person you meet on the audit call is the person in the ad accounts every day. There are no handoffs to a junior after signing, no rotating account managers and no shared inbox. That is also the reason we cap intake at 2–3 new partners a month: senior attention does not scale by hiring faster, so we limit how many stores each buyer carries instead of stretching the promise.

We lead with blended numbers and treat platform ROAS as supporting detail. Blended ROAS and MER compare total ad spend to total Shopify revenue, so no order can be claimed twice by two platforms, and contribution margin then shows whether that revenue is worth having after cost of goods, shipping and discounts. Platform figures still matter for optimizing inside each account, but they are never the number a scaling decision is made on. You get a weekly written report and a live dashboard.

Shopify tracking is part of the engagement, not a separate project. We wire the Meta Pixel, the Conversions API, GA4 and Google Ads conversions to Shopify checkout events, deduplicate them so one order is counted once, and add server-side tagging where browser signals are being lost. The audit tells you what is currently broken before anything is agreed. Scaling spend on top of broken measurement just buys a more expensive version of the wrong decision, so this gets fixed first.

Yes — creative is treated as part of media buying, not a separate favor. We work with statics, UGC and short-form video, testing hooks, angles and offers on a weekly cadence so a winning ad is replaced before fatigue pushes CPA up. Where you already have a creative team or a UGC supplier, we brief them with the angles the data supports instead of duplicating the function. Either way, creative decisions are made from performance evidence rather than internal taste.

Hire in-house when one channel dominates your spend, the volume justifies a full-time salary, and someone senior can own tracking and creative supply. Use a Shopify ads agency when you need paid search and paid social run together, want creative testing at a cadence one person cannot sustain, or need the work live in weeks rather than after a hiring cycle. Many brands run both: an in-house owner for strategy and brand, with an agency carrying execution across channels.

A Shopify ads agency owns paid acquisition — the campaigns, creative, feed and tracking behind Meta, Google and TikTok spend. A Shopify marketing agency owns the wider funnel, adding email and SMS retention, conversion rate optimization and lifecycle work on top of paid media. A plain Shopify agency, by contrast, usually means a theme and development studio, which is a different job again. If your problem is that ad spend is not converting into profitable orders, start with ads. If the problem is repeat purchase rate and store conversion rate as much as acquisition, the broader engagement fits better.

Yes. Shopify Plus stores are common in this work, and the differences that matter to paid media are checkout extensibility, multi-store or Markets setups, and how order data is consolidated for reporting. Multi-region stores need feed, currency and campaign structure handled per market rather than pooled, or the blended numbers stop meaning anything. We work with brands in the US and internationally, and the audit covers whichever markets are actually carrying your spend today.

The free audit reviews your ad accounts, tracking setup and store, and comes back inside 48 hours. You get a written view of where spend is leaking, which conversion events are misfiring, what the product feed is blocking, and what we would change in the first 90 days — with the size of the opportunity attached. There is no obligation and no pitch deck. If paid media is not your constraint right now, the audit will say that plainly.

Nothing formal. The call runs 30 minutes with the senior buyer who would run your account, so the most useful thing is access: collaborator or read access to Shopify, plus your Meta, Google and TikTok ad accounts, so we look at real orders instead of screenshots. A rough gross margin figure helps us judge spend against contribution margin rather than platform ROAS. Bring the question you most want answered; the written audit follows inside 48 hours either way.

Yes. TikTok runs alongside Meta and Google inside the same engagement, with the Shopify catalog connected so product ads can retarget viewed and abandoned items, and purchase tracking wired to Shopify checkout so TikTok optimizes on real orders. The creative is where TikTok differs most: it has to look native to the feed, so we brief and test it separately rather than recycling Meta ads. Budget moves to TikTok only while it holds up on blended numbers, not on what TikTok reports about itself.

Yes, and they start in Merchant Center rather than in Google Ads. The Shopify product catalog feeds Google directly, so titles, GTINs, product types and custom labels decide which Shopping and Performance Max auctions each product can enter. We clean the feed, fix disapprovals, then set bids by SKU margin rather than one account-wide return target. If feed work is the whole problem, our dedicated Google Shopping ads agency service covers it in more depth.

Yes. If you need a Facebook and Instagram ads agency for Shopify store growth rather than every channel, we can run Meta on its own: consolidated campaigns, weekly creative testing, and the Pixel and Conversions API wired to Shopify checkout with proper deduplication. We will still look at Google in the audit, because Meta creates demand that often shows up later as branded search, and a Meta-only report can undersell what the channel is doing for the store.

Yes, but the plan looks different. With no purchase data, Meta and TikTok have little conversion signal to learn from, so early spend goes into creative testing and building that signal, while Google Search captures whatever demand already exists for your product type. Tracking has to be right from the first order, because those first conversions teach every algorithm who your buyer is. If your budget sits below the $10k a month where a retainer starts to pay for itself, the audit will recommend a leaner setup you can run yourself until the store has traction.

That depends on what the audit finds rather than on a fixed onboarding calendar. Where tracking and the feed are sound, we restructure inside your existing ad accounts, so live campaigns keep running while they are improved rather than restarting from zero. Where the Pixel, Conversions API or Merchant Center feed are broken, those get fixed first, because launching on top of them just buys bad data faster. Tracking and structural fixes usually show in the numbers inside the first two weeks, and the first 30 days have to show something real.